SUBMISSION OF PROJECT SYNOPSIS & GUIDE ACCEPTANCE FORM 1. Student Details Name Roll Number Name of program Session Year Semester Specialisation Il. Project Synopsis Details Title of the project Objectives of the project Problem Statement Methodology to be used (To be submitted to the project steering comittee) \RT A: Synopsis Registration ANKUR RAINA 1402007614 MBAFLEX Spring 2015 Semester Ill MLOO14S-201502-FLEXI Retail business of Aircel with respect to competitors. 1. To identify the retail visibility of Aircel in Comparison to its Competitors. 2. To find out the market presence of AIRCEL products in retail outlets of, Patna and measures to improve it. 3. To find out the replacement cycle of Pop in which AIRCEL is available. 4. To find out who take cares of POP activity. 5. To find out retailers opinion in related to the life of POP Material and life of hard visibility. 6. To assess the distribution on the basis of number of outlets covered, supply, Merchandiser. 7. To find out retailers opinion in relation to company specific like replacement of POP, GSB, NON-LIT board ete. Aircel had launched with huge customer response and within very short period of time it has been able to achieve good number of market share in the business but suddenly due to many reasons the company started loosing its market share and profit reduced. The problem can be explained as below: >> Reduced market share due to huge competition. >> Unavailability of network in many areas. >> Lesser clarity in voice calls. >> Brand attachment of many customer with older service providers. >> Week customer service and marketing team. “Marketing research is the systematic and objective identification, collection analysis, dissemination and use of information for the purpose of improving decision making related to the identification and solution of problem’. During the course of conducting the study the information were gathered mainly through the primary source. Conducting field survey by taking to the retailer who is using mobile phone on the methodology used in the survey was personal observation and interview with retailer with the help of questionnaire, 3, TOOLS / TECHNIQUES TO BE USED FOR DATA ANALYSIS: The collection of data is through a (A). Questionnaire (B). Observation Questionnaire:-Itis aIIL Guide Details piece of paper with a set of questions related to the purpose Research, which is, presented to the respondent. The questionnaire used in my survey had close- end question. Observation Methods:- When we look at the phenomenon with some objective its called Observation. It is the important technique for data collection. This Method was also accompanying survey, to know the exact position or Responses of the respondents. Data requires for the research work can be making available from different sources, they could be classified in two groups:- Primary source:- includes living person, in my survey primary sources constituted of the retailer who are selling telecom product and FMCG retail outlet. Secondary data: - Includes already collected data whether published or unpublished, such as officially data base, magazines and journals. Name of the Guide TWINKLE JAITHALIA Date of Birth 1985-12-10 Primary Contact Number 9327720086 Primary Email Id jaithalia.t@gmail.com Total Experience 3 Country india Name of the PG Areaof Year of i stitution/University, Completed Specialisation passing, the PG with 55% and above Post Graduate Diploma in Business Administraton | Marketing | 2011 | PRAXIS BUSINESS Y (PGDBA) SCHOOL Does the guide has more than two years of Experience Y 1 Dr./Mr./Mrs/Ms. TWINKLE JAITHALIA hereby confirm my willingness to guide Mr./ Ms. ANKUR RAINA RollNo. 1402007614 attached to Learning Centre (code) 99999 , EXTERNAL-FACULTY-LC, whose Project Title is Retail business of Aircel with respect to competitors. during the Spring session of 2015 (year). | agree to submit the project status/ Internal Assessment marks to the University. Thereby declare that tl not be submitted to any other University for fu (Signature of the Guide) inal work carried by me and will ment of any course of study. is an or! project synop:Place (Signature of the Student) Date