KATE MCCANN

P: 412.952.0633
E: thekatemccann@gmail.com

Public Relations Specialist

With a strong background in persuasive messaging, social media tactics, and effective media outreach,
I work with a variety of for-profit and non-profit firms and organizations located in Portland, Maine and other
areas of New England to advance their goals.

NL Partners, Public Relations Manager

Education

Roanoke College Salem, VA 2005 2009

Degree: B.A. English
Focus: Communications

Computer & Social Media Skills

PC, Mac, Word, PowerPoint, Excel, HTML,

Facebook, Twitter, Instagram, Tumblr and
LinkedIn

References

Mary Beltrante, Owner, Beltrante PR:

207.807.0212

Ann Ewing, Owner, Ewing Communications:

615.419.3753

Front Burner PR, Junior Account Executive

Port la nd, M E June 2 01 1 Marc h 2 0 15

Responsible for public relations in 15 Subway restaurant markets, including Boston,

Springfield, Providence (R.I.), Maine, Vermont, southeastern New Hampshire, central New
York, Albany (NY), and Wilkes-Barre/Scranton (PA).
Director of Social Media for 15 Subway restaurant markets.
Regional account leader on several Subway partnerships, including those affiliated with the
American Heart Association.
On a regular basis, prepared and presented public relations materials to the Boards of
Subway restaurants for 15 markets.
Responsible for planning, executing and attending media tours with celebrity talent endorsing
Subway for its national market.
Created monthly newsletters for 15 Subway restaurant markets.
Social Media Lead on the Maine State Lottery account; responsibilities included creating
content and managing Facebook and Twitter accounts, creating social media promotions to
increase purchaser engagement and participating in client meetings and strategy sessions.
Social Media liaison for the Vermont Lottery account; responsibilities included creating and
managing the Vermont Lottery Facebook and Twitter accounts, including creating and
implementing various social media promotions that resulted in an increase in purchaser
engagement.
Responsible for creating and implementing monthly added value programs with radio and TV
stations in 15 Subway markets.
Created copy points for added value programs with radio and TV stations.
Created requests for proposals (RFPs) directed to several potential clients and actively
pitched those proposals to prospective clients.
Assembled and delivered a variety of client collateral, including press releases, statements
and e-newsletter messaging.

Po rtland, M E June 2010 June 2011

Served as account lead on lifestyle and hospitality clients, and secured media coverage in regional and national outlets includingTravel + Leisures
Hot Deals,The Toronto Star, Cooking with Paula Deen, BRIDES, and Modern Distillery Age.
Assembled and delivered a variety of client collateral, including press releases, statements, daily social media posts, website content, and enewsletter messaging.
Edited client radio clips and websites.
Worked with clients at meetings and via correspondence to develop and carry out ongoing media strategies.

Freelance Work wit h Think Communications Inc. and Other PR Professionals

Pitts burgh, PA 2009

Worked to produce the Pittsburgh Steelers fall fashion show to benefit the University of Pittsburgh Medical Centers Thomas E. Starzl
Transplantation Institute and Cancer Caring, http://www.post-gazette.com/life/seen/2009/10/13/Cancer-Caring-and-UPMC-s-Thomas-E-StarzlTransplantation-Institute/stories/200910130278.
Updated client blog on a daily basis.
Actively participated in strategy development sessions.
Participated in client strategy development meetings regarding company launch party; attended and participated in company launch party.

Dolce Public Relations, Intern

Po rtland, M E 2008

Wrote press releases for various clients and distributed them among various media outlets.
Organized the company website, by updating client lists and press coverage, and assisted clients with troubleshooting websites.
Attended client meetings and participated in strategy development sessions.
Advised with regard to client public relations strategies and weekly progress.
Prepared compelling messages and actively communicated with press on behalf of clients.