Beruflich Dokumente
Kultur Dokumente
Paraguay 1987
Guanajuato 1986
Volunteer
work
Travels
What makes you unique
• Bi-lingual: English Spanish, written &
verbal
• Knowledge of high-tech market
• Growth of the Latin American
software outsourcing market
• Growth of Latin American software
applications market
• Bridging the two cultures
What you need to learn
• Copy-writing
• Marketing
• Social Media
• The lay-of-the-land: major players,
etc.
Lay of the land
Jorge
Zavala, CEO
TechBA
Silicon
Valley
Your target market
• Not everybody’s your target
• Focus on a profitable niche
• Softtek, Hildebrando & Neoris vs.
• 100s of smaller players
E stra s
ol
What content are they
interested in?
• What interests them is not what you
think
• “Mercadotecnia en EEUU”
• “Cómo vender software”
• Controversial / generate passions
Your own network
• Who do you know from your work
life?
• Who do you know in your
family/personal life?
• Your LinkedIn / Facebook connections
Javier Murillo
Channels to reach your
target
• Twitter?
• Facebook
• LinkedIn
Your platform
• Blogging: Wordpress stand-alone
• Free theme vs. Paid Theme
• Thesis Theme
Your call-to-action
Luck & Timing
Resources
• www.copyblogger.com
• www.jslogan.com
• www.junta42.com
• www.axeleratum.com
• www.hubspot.com
• www.ducttapemarketing.com
Books
• Get Content, Get Customers, Joe
Pulizzi & Newt Barrett
• Inbound Marketing, Brian Halligan &
Dharmesh Shah
• Crush It, Gary Vaynerchuk
• Trust Agents, Chris Brogan & Julien
Smith
• Duct Tape Marketing, John Jantsch