urban population can be considered semi-urban, and they account for over 90 per cent of land area.
Districts with <20 per cent
urban population can be considered rural and they account for over 45 per cent of land area.
Various studies have pegged the size of
middle class between 350400 million people, out of which approximately 100 million people live in tier-II and -III cities. Availability and cost of retail space is another major consideration in the development of organised retailing. Prime locations in tier-II and -III cities are 30 per cent cheaper than their counterparts in the metros. Average rental values for ground floor space can be as low as Rs. 50 60 per sq.ft. a month, against Rs. 100120 per sq.ft. in the bigger cities. India's population stands at 1.2 billion, but it