Clare Burke

Mr. Schurtz
English 12 AP Period 1
4 March 2010

Marketing
What is marketing

$428 BILLION
Marketing Careers
Account Executive
Graphic Designer
Market Research Analyst
PR Specialist
….
Many more
Make It Work
1. Locate Target

2. Get Noticed

3. Communicate

4. Brand
To Hit a Moving Target:

Research,

Research,

Research!
COLOR !
The Hexadecimal Chart
Emotional
Triggers
Branding
The Real World:

Promo
Design
Web
 The World
of
Promo Products
Website Design and Management

Morgan Properties Goldberg

Realty
Application Part Two: Market Research

• Surveys conducted through GoogleDocs

• “Target Audience” = Upper Merion High
School Students
– Statistics about students samples
• Findings
– Color and Font Preferences:
– Tone Preferences:
– Purchase History:
 Works Cited
Allen & Goel Marketing Company. Promotional Products. King of Prussia: Allen & Goel Marketing
Company, 2008. Print.
A & G Logo. Photograph. Allen & Goel Marketing. Web. 3 Mar. 2010.
<http://www.allengoel.com/content/home.htm>.
Bulls. 2008. Photograph. Flickr. 23 Mar. 2008. Web. 3 Mar. 2010.
<http://www.flickr.com/photos/16941958@N02/2354309981>.
Business Card, Allen & Goel Marketing. Personal photograph by author. 2009.
Careers in Focus: Advertising & Marketing. New York: Ferguson, 2004. Print.
Edwards, Jim. "Rise in Super Bowl Ad Prices Threatens Raw Deal for Advertisers." BNET Industries.
7 Feb. 2010. Web. 04 Mar. 2010. <http://industry.bnet.com/advertising/10005565/rise-in-
super-bowl-ad-prices-threatens-raw-deal-for-advertisers/>.
Goldberg-Area Information, Allen & Goel Marketing. Personal photograph by author. 2009.
Goldberg-Main Page, Allen & Goel Marketing. Personal photograph by author. 2009.
Hall, Starr. "5 Brand Myths Debunked." Entrepreneur Magazine. 28 May 2009. Web. 3 Mar. 2010.
<http://www.entrepreneur.com/marketing/branding/webbrandingcolumniststarrhall/article20
1918.html>.
 Works Cited (cont.)
An Idea. 2007. Photograph. Flickr. 10 June 2007. Web. 3 Mar. 2010.
<http://www.flickr.com/photos/13203757@N00/540105576>.
Lindner, Susan J. "The Perfect Formula to Build Your Brand." Entrepreneur Magazine July 2009. Web. 3 Mar.
2010. <http://www.entrepreneur.com/magazine/entrepreneur/2009/july/202304.html>.
Morgan Main Page, Http://www.morgan-properties.com. Personal photograph by author. 2009.
Morgan-Ambassador Apartments, Http://www.morgan-properties.com. Personal photograph by author. 2009.
My Life's Logos. 2008. Photograph. Flickr. 27 June 2008. Web. 3 Mar. 2010.
<http://www.flickr.com/photos/27845211@N02/2616906744>.
Pen, Allen & Goel Marketing. Personal photograph by author. 2009.
Rossi, Peter E., Robert E. McCulloch, and Greg M. Allenby. "The Value of Purchase History Data in Target
Marketing." Marketing Science 15.4 (1996): 321-40. JSTOR. Web. 3 Mar. 2010.
<http://www.jstor.org/stable/184168>.
Serendipity. 2006. Photograph. Flickr. 23 Oct. 2006. Web. 3 Mar. 2010.
<http://www.flickr.com/photos/58055760@N00/277225654>.
Untitled. 2004. Photograph. Flickr. 15 Apr. 2005. Web. 3 Mar. 2010.
<http://www.flickr.com/photos/20375052@N00/9500503>.
Van De Wiel, Mary. "Does Your Brand Tell a Powerful Story?" Entrepreneur Magazine. 19 Oct. 2009. Web. 3
Mar. 2010. <http://www.entrepreneur.com/marketing/branding/article203748.html>.
Weinberger, Marc G. "Advertising." Grolier Multimedia Encyclopedia. 2010. Grolier. Web. 3 Mar. 2010.
<http://gme.grolier.com/cgi-bin/article?assetid=0003130-0>.
Where Is Going the Stock Market? 2008. Photograph. Flickr. 14 Dec. 2008. Web. 23 Feb. 2010.
<http://www.flickr.com/photos/21313845@N04/3108965331>.
 Class Activity Ideas
• Create your own “brand” – pass out worksheets for
everyone to make their own logo, slogan, and colors that
represent them the same way a company would, then go
around to see who had the best one.
• Logo guessing game – show pictures of logos (without
company name) and people have to guess what company
it’s for
• Slogan fill in the blank – pass out worksheets with
common slogans that have some words missing and go
through the questions as a class. Whoever guesses the
answer gets candy.