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Daniella Newberry

2260 Kinross Avenue Victoria, BC V8R 2N5


Phone: (250) 508-5585 E-Mail: dnewberr@uivc.ca
Dynamic and creative Bachelor of Commerce student with a concentration in Marketing and Public
Relations. Print advertising and administrative experience through employment with Scotiabank.
Strong customer service and account management skills developed with work experience in the
banking and service industry. Experience with MS Office products, Social Media, Hootsuite, and
Google Analytics. Skilled in client relations, strategic planning, and quality management. Organized,
detail-oriented and professional individual who provides accurate and high quality results. Thrive in
a collaborative, high intensity environment.

EDUCATION
Bachelor of Commerce
September 2011 - Present
Peter B. Gustavson School of Business
University of Victoria (Victoria, BC)
Specialization in Entrepreneurship
International Exchange to Stockholm Business School in Stockholm, Sweden in 2014
Relevant courses: Fashion Marketing, Business to Business Marketing, Principles of
Marketing

PROFESSIONAL EXPERIENCE
Marketing Assistant
January 2015 April 2015
Christina Maria Yoga (Victoria, BC)
Posted monthly newsletter and handled social media outreach
Performed research and analysis of local competitors to uncover possible areas for
differentiation
Developed promotional strategy for monthly workshops to increase number of memberships
Created strong customer relationships by attending classes and handling inquiries about
classes, prices and workshops
Customer Relations Representative (CRR)
August 2014

April 2014 -

Scotiabank, Hillside Shopping Center (Victoria, BC)


Spearheaded the release of the summer campaigns through print ads, word of mouth
promotions, and coaching co-workers on sale strategies
Generated revenue by providing administrative and clerical support through booking
appointments and providing leads for Financial Advisors
Developed strong client relations through timely and accurate responses to customer
inquires received by email, phone, and in person
Took the initiative to improve access to clients information by reorganizing, updating or
deleting out of date files

Customer Service Representative (CSR)

April 2012
- April 2014

Scotiabank, Hillside Shopping Center (Victoria, BC)


Marketed credit and account products to clients and successfully achieved target goals by
125%
Managed clients accounts by tailoring services to specific needs
Created excellent customer service by developing strong client relations
Collaborated on customer appreciation initiatives, including a satisfaction survey, which
created significant changes within the branch
Accurately and timely completed transactions proven through a 99% balancing rate
Pharmacist Assistant/Cash Clerk
June 2011 - April 2012
Pharmasave, Oak Bay Avenue (Victoria, BC)
Responsible for quality control and inventory management for dispensed prescriptions
Co-designed and implemented system for receiving prescription orders to minimize errors
and encourage efficiency
Developed technical skills using patient information software

COMMUNITY INVOLVEMENT
DeeBees Organic Teapops
May 2015 - Present
Created and implemented marketing campaigns alongside marketing team

Coordinated events and managed booths at Victoria based functions

Marketed products to potential customers through demos around Victoria

Developed strong customer relations by creating an excellent customer experience

Engaged in social media outreach through Twitter, Facebook, and Instagram posts during
events

Social Media Camp


May 21st 23rd 2015
Organized attendees and speakers to ensure sessions followed the schedule

Coordinated with Salon Host to guarantee tech, speakers, and room were setup to standards

Developed strategy to make the registration process more efficient and minimize errors

Scotiabank
April 2012 Present
Collaborated and co-designed print advertising for fundraising events

Participated in canvasing, co-organizing events, and inventory management of raffle products

Engaged in many of Scotiabanks charity and fundraising activities such as Jump Rope for
Heart, Paws for a Cause, BC Childrens Hospital, MS Walk for Hope, and Rick Hansen Wheels
in Motion

JDC West
January 17th-19th 2015
Organized competitors and challenges to ensure the event ran smoothly
Co-designed new challenges last minute when important items went missing or the weather
called for the event to be moved indoors
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PROFFESIONAL DEVELOPMENT
KPMG Simulation
Group effort received third place in the two-day competition through organization and
strategic planning
RBC Case Competition
Collaborated with group members to achieve solution to the problem reported in the case,
presented outcome to four business professionals of Victoria
Canadian Public Relations Society
Student Membership
BC Chapter of the American Marketing Association
Student Membership

TECHNICAL SKILLS

MS Office Products 2013: Word, Excel, PowerPoint, SharePoint, Outlook


Social Media: LinkedIn, Hootsuite, Twitter, Instagram, Facebook
Photoshop
Google Analytics
Scotiabank: Forms Free Teller, Intralink