Worksheet 4

MARKETING IMPLEMENTATION
A.

Structural Issues

Describe your overall approach to implementing the marketing strategy:

Describe your internal marketing activities in the following areas:
-

Employee training:
Employee buy-in and motivation to implement the marketing strategy:
Potential resistance to change and how can you overcome it.
Coordination with other functional areas:

Will customer-contact employees and managers be empowered to make decisions? If yes, how will the
organization ensure that empowered employees make the right decisions?

B.

Tactical Marketing Activities

Specific Tactical Activities

Product Activities: (If you need to package and

customize product, what activities do you need?)

1.
2.
3.
Pricing Activities (if you need to conduct survey on
competitor pricing)

1.
2.
1

Who is

Required

Completion

Responsible

Budget

Date

(By Job Title)

(By Month)

3.

Distribution Activities ( if you need to engage other

company to distribute your product/services).
1.
2.
3.

Integrated Marketing Communication (IMC) Activities

(Design IMC using the 5 promotional tools whichever is
appropriate.

1.
2.
3.
4.
5.

EVALUATION & CONTROL

Output control mechanisms (marketing audits)
-

Explain how marketing activities will be monitored:

What are the specific profit- and time-based measures that will be used to monitor marketing
activities?
Describe the marketing audit to be performed, including the person responsible for conducting
the audit:

Identify any potential unforeseen circumstances that you need to plan for to minimize loss. Eg. H1N1
occurance; Workers strikes; etc.

FINANCIAL ANALYSIS
2

A. Potential Sales Revenue assuming able to achieve marketing

objective
Chart 12 months information. Monthly deals and revenue.
B. Estimated Costs
Chat monthly marketing expenses. Remember to tally with previous
worksheets with regards to expenses.
C. Calculate monthly profit and end of year profit
- Calculate ROI base on the above figure.
Note: This is not a full blown financial statement. Need to ensure
additional revenue generated by this marketing plan will cover cost
of the plan.