Presentation

Marketing
Topic:

Research on the marketing of

Lifebuoy shampoo and reasons
of its failure.
Group members
 Hajra Kalsoom
 Muhammad Awais
 Muhammad Waqar Azeem
 Muhammad Omer Tasneem
 Mansoor-ul-Haq
 Sahar Mujahid
Introduction
 Topic
 Company
 Lifebuoy Shampoo
 Analysis
 Findings
 Recommendations
Topic
 Introduction
 Core idea
 Delimitation of the topic
 Reasons behind selecting the
topic
Company
 Unilever PLC &  Unilever
NV Pakistan
 Performance of Limited
Unilever around  History
the world  Dealings
 Progress
Lifebuoy shampoo
 Features
 Prices
 Sizes
 Colour
 Target market
 Distribution
 Promotion
Analysis
 Consumers survey analysis
 Retailers\dealers survey analysis
 Competitors analysis
 4p’s analysis
 Target market analysis
 What's new in the market
Consumer survey
analysis
 Less number of users
 Satisfactory rates
 Lack of good image
 Unsatisfactory features
 Unsuitable name
Retailers/dealers
survey
 Trends in buying shampoos
 Shampoos high in demand
 Unsatisfactory sale of lifebuoy
shampoo
 Less customer attraction
 Lack of promotional scheme
Competitors analysis
 Competitors
 Products
 Marketing strategies
 Pricing and promotion
4p’s analysis
Product
Price
Place
Promotion
Target market
analysis
 Unique selling point
 Target customers
 Response
What’s new about
lifebuoy shampoo

 Lifebuoy Gold
 Change in
colour, price,
features.
 Available in
varieties
Findings
 Low selling trends
 Image of carbolic soap
 Low quality
 Lack of effective advertisement
 Lack of competitive strategies
 Lack of promotional schemes
Recommendations
 Change in brand name,
colour,packaging.
 Extra features and varieties
 Renew marketing strategies
 Effective advertisement
 Advantage of the company name