PROJECT REPORT ON

MR. ADITYA VIKRAM BIRLA

LEADER: - Aditya Vikram Birla

BIRTH: - 14th Nov 1944

DEATH: - 1st Oct 1995

EDUCATIONAL QUALIFICATION:-

Aditya Birla completed his formal education, graduating in science from St Xavier's
College, Calcutta, and then earning a degree in chemical engineering from the
Massachusetts Institute of Technology, Boston.

FAMILY BACKGROUND:-

Aditya Vikram Birla was an Indian industrialist. Born into one of the largest business
families of India. His grandfather Ghanshyam Das Birla was an associate of Mahatma
Gandhi and had built his fortune on aluminium prospecting and as the manufacturer of
the Ambassador car.

He was married to Rajashri and had a daughter Vasavadatta and a son Kumar Mangalam.

His father B.K Birla.

HIS ACHIEVEMENTS:-

He was one of the first Indian industrialists to expand abroad, setting up plants in South
east Asia, Philippines and Egypt, among other places.

Aditya Vikram Birla, the chairman of the $2.3-billion Birla Group and an advocate of
expanding Indian economic activity abroad.

After returning to India in 1965, Birla struck out on his own in textiles. His Eastern
Spinning Mills in Kolkata quickly became a success, putting the group's sinking rayon
and textile business back on track. He was then placed in charge of the corporation's
expansion into the oil sector.

In 1969, Birla set up Indo-Thai Synthetics Company Ltd, the group's first overseas
company. In 1973, he established P.T. Elegant Textiles to manufacture spun yarn. It
marked the group's first venture in Indonesia. In 1974 Thai Rayon, the Group's Viscose
Rayon Staple Fibre business was incorporated in Thailand. In 1975 The Indo Phil Group
of companies, the first Indo-Filipino joint venture commenced production of spun yarn.
In 1977 Pan Century Edible Oils was incorporated in Malaysia, going on to become the
world's largest single-location palm oil refinery. In 1978 Thai Carbon Black, the Group's
first carbon black company was incorporated in Thailand. In 1982 P.T Indo Bharat Rayon
was established, the first producer of Viscose Staple Fibre in Indonesia

Under his leadership the companies became the largest producer of Viscose staple fibre
and refiner of palm oil.

With Aditya Vikram Birla as the chairman, the Birla group of companies saw success in
the expansion of Hindustan Gas and in the conversion of the sick company Indo-Gulf
Fertilisers and Chemicals Ltd, which was suffering from a liquidity crisis and poor
management, into a blue-chip company.

Mr. Aditya Birla was conferred the "Management Man of the Year Award" in 1992, by
the Bombay Management Association, the premier management association in the
country. In a hard-hitting forward-looking speech, he identified the challenges which
corporate India and the government needed to grapple with. Even today, his words ring
true.

Aditya Birla expanded the Birla Empire making it one of India's largest business
conglomerates and himself becoming one of India's foremost businessmen.

His overseas joint industrial ventures in Thailand, Indonesia, the Philippines and
Malaysia reaped immense gains, being the largest multinational company set up by a
resident Indian industrialist. He has even held the post of director of the Central Bank of
India and Air India.

With its dominion spreading across India and south-east Asia, Aditya Birla's industries
were involved in manufacturing of textiles, chemicals, engineering goods, fertilisers, and
palm oil. Amongst his manufacturing houses in India, Hindalco (being amongst the
largest low-cost producers of aluminium in the world) and Grasim (the largest producer
of viscose staple fibre), shine greatly, reflecting the sheer brilliance of this industrial
wizard. A thoroughbred businessman and industrialist, Aditya Birla's determination and
innovative theories carved a niche for India, putting her on the world map amongst the
world's largest companies. He has also been instrumental with his advice on market
reform policies to the Indian Government and is well known for his inspirational
speeches that not only motivated but proved effective as well.

Beginning with the Hindalco gas 1964, which father B.K Birla gave to 21 years Aditya to
run, to his first new venture, eastern spinning mills and industries Limited. He brought
his own indelible stamp to bear on these operations, even at young age he displayed
exemplary qualities of leadership, hard work and innovation.

Mr. Aditya Birla, globalization meant more than just geographic reach. He believed that a
business could be global even whilst being based in India.

He executed mega project well within a stipulated budget and timeframe, can be
attributed to sharp focus on system and processes an aspect that is given prime
importance even today, the parta system introduced by Birla and followed by the group.

Business Leaders across the spectrum were impressed by Aditya Birla’s acumen. Still
only in his late 40s he was inducted into the board of prestigious institution and
corporated such as IL&FS, Bajaj Auto and ICICI.

He was honorary consult general of the republic of Philippines in Mumbai and was on the
board of governor of the Asian institute of management.

He spread the lesson” We are not afraid of competition, let competition be afraid of us”.

GROUP ACHIEVEMENTS
The Aditya Birla Group is a US$ 28 billion conglomerate in the League of Fortune 500.
With operations in 20 countries, across 17 businesses and a workforce of 100,000
employees.

Aditya Biral Group is India’s first truly multinational corporation. The group has an
annual turnover of US$24 billion, market capitalization of US$23 billion, and has over
1,00,000 employees belonging to over 25 different nationalities on its rolls. Aditya Birla
Group has presence in 20 countries.

Aditya Birla Group has been recognized for consistency in its people practices and
declared India's Best Employer in 2007 by Hewitt Associates

Under his stewardship, his companies rose to be the world's largest producer of viscose
staple fibre, the largest refiner of palm oil, the third largest producer of insulators and the
sixth largest producer of carbon black. In India, they attained the status of the largest
single producer of viscose filament yarn, apart from being a producer of cement, grey
cement and rayon grade pulp.

The Group is also the largest producer of aluminium in the private sector, the lowest first
cost producers in the world and the only producer of linen in the textile industry in India.

At the time of his untimely demise, the Group's revenues crossed Rs.8,000 crore globally,
with assets of over Rs.9,000 crore, comprising of 55 benchmark quality plants, an
employee strength of 75,000 and a shareholder community of 600,000.

Most importantly, his companies earned respect and admiration of the people, as one of
India's finest business houses, and the first Indian International Group globally. Through
this outstanding record of enterprise, he helped create enormous wealth for the nation,
and respect for Indian entrepreneurship in South East Asia. In his time, his success was
unmatched by any other industrialist in India.
The Group has sustained and established a leadership position in its key businesses
through continuous value-creation. Spearheaded by Grasim, Hindalco, Aditya Birla
Nuvo, Indo Gulf Fertilisers and companies in Thailand, Malaysia, Indonesia, the
Philippines and Egypt, the Aditya Birla Group is a leader in a swathe of products —
viscose staple fibre, aluminium, cement, copper, carbon black, palm oil, insulators,
garments. The Group is today one of Asia's most diversified business groups.

AWARDS

• Outstanding young person award by the Bombay metropolitan jaycess in 1978.

• Outstanding citizen award by the north Bombay jaycess in 1984

• Man of the year by the Amravati chamber of commerce and industry in 1985

• Giants’ international award in the field of business and industry in 1986

• A function organised by the Madras Management Association to confer upon Mr.

Aditya Birla "The Business Leadership Award for 1990", he voiced his views,
lacing them with his experiences of Indian management and the present business
environment.

• Mr. Aditya Birla was conferred the "Management Man of the Year Award" in
1992, by the Bombay Management Association, the premier management
association in the country.

• Rashtra bhushan award by FIE foundation in 1992

• Aditya was himself an accomplished artist, in memor of him, the Aditya Vikram
Birla Kalashikar Puraskar is awarded to painters and sculptors.

• Platinum jubilee rotary award for contribution to industry by rotary club of

Calcutta 1994

• Vocational excellence award by the rotary international (district 3140) in January

1995
 • Lifetime achievement award posthumously by the all India association of
industries in January 1996

• Award for the outstanding contribution to the phenomenal growth of the Indian
industry posthumously at the 23rd national management convention on 13th
September 1996 at the Taj Mahal Hotel, Mumbai by the all India management
association.

• Melvin Jones fellow award for dedicated humanitarian services by the lion club
international foundation.

• Paul Harris fellow award by the rotary foundation of rotary international

ADITYA VIKRAM BIRLA’S CONTRIBUTION TO THE NATION :-

After earning the degree in chemical engineering from Massachusetts institute of

technology, USA Mr. Birla return to India, barely 21 year old even as he was given a
Birla company to run, he had an all embracing vision: to strike out on his own and grow
new line of business in India and overseas. He dreamt of setting up a global business
empire-the first Indian to do so.

Not surprisingly, under his dynamic leadership, the group intensified its presence in the
core sectors, by the 1980s his companies forged ahead in the key sector of textile,
cement, aluminum, chemicals, fertilizers, fibre, financial services, sponge iron, software
and petrorefinery. he was instrumental for building up much of the nations commodity
business.

Even as his companies, Grasim, hindalco, Indian rayon, and indo gulf fertilizers, grew
manifold, he helped spawn countless ancillary industries. While his companies employed
over 70,000 people, he generated indirect employment for more than 2 lakh people. His
companies contributed significantly to the nation’s prosperity, refurbishing the foreign
exchange reserve and earning respect for the “Made-in-India” quality stamp.
 LIST OF PRODUCTS UNDER ADITYA VIKRAM BIRLA GROUP:-

 HINDALCO PRODUCTS

Everlast aluminium roofing sheets

Freshwrapp aluminium foil

Freshpakk semi-rigid containers

Permashield waterproofing

Aluminium foil

Aura alloy wheels

Hindalco extrusions

Birla Copper

Birla Gold

Birla Silver

 CEMENT PRODUCT

Birla Super

UltraTech Cement (formerly Birla Plus)

Birla Ready Mix

Birla White

UltraTech cement

 TEXTILES
 Grasim

It has a presence in textiles and retail distribution. A pure play in cement- its presence is
now spread across Grasim, UltraTech Cement, Shri Digvijay Cement and Narmada
Cement- that could attract greater investor interest is likely to be the trigger. Grasim also
has a presence in sponge iron, viscose staple fibre and chemicals businesses that will
dovetail well with the cash generators of Aditya Birla Nuvo they share attributes such as
robust cash flows that are far in excess of what is required to bankroll growth, and limited
opportunitites.

• Ice Touch
• Uncrushables
• Purista
• Clean Fab

Thai Acrylic Fibre

• Texlan

 TELECOM

• Idea

 INSURANCE

• Birla sun life Mutual appears to be getting its act togther after a wobbly period
pos the 2000 meltdown in equities. In distribution of financial products and
insurance advisory services, Birla Sun Life has a profitable business with
significant room for expansion
  BIRLA NGK INSULATORS PVT. LTIMITED

• Aditya Birla Insulators

 CHEMICALS

• Aditya Birla Chemicals Limited.

HIS FAMOUS QUOTE:-

“The real race for excellence is the one where you sprint against yourself, endeavor
to outperform, raise the bar time after time, excellence is an ever moving target”
HIS LEADERSHIP QUALITIES

"Leaders are truly transformational when they increase awareness of what is right,
good, important and beautiful, when they help to elevate followers' needs for
achievement and self-actualisation, when they foster in followers high moral
maturity, and when they move followers to go beyond their self-interests for the
good of their group, organisation or society."

• Clear vision :- As a Leader he has a clear vision towards his goals. Because of this
vision he put Indian business on the globe, 22 years before economic
liberalization.

• Motivator:- He believed in empowerment, delegation and calculated risk taking,

his ongoing endeavor is to create and organizational ambience where talent can
boom. To do so, he strives to make the workplace a source of creativity,
innovation and one that makes work meaningful.

• Commitment:- He is commitment to his work and vision.

• Ambitious: - He was very ambitious about his new projects.

• Speed:- He had a ability to take decisions quickly.

CONCLUSION
Mr. Aditya Vikram Birla was an exceptional leader. His global vision and ability to spot
an opportunity and build on it set him apart from other industrialists. His contribution to
the globalization was tremendous. He discovered new areas of investments where the
group can become a lead player, portfolio decisions, target setting, tracking the
competitive environment. He ensure that all of his policies and goals are fully
communicated to all employees and that they understand. He was committed to his
person, which is reflected in the sense of belonging and pride.

He was a legendary leader, was a man of tremendous foresight and vision, one who look
beyond the borders of India when none had ventured out of country. He proved his
entrepreneurial skills and acumen early by crossing the international borders to set up
industrial units in Thailand way back in 1969. Mr. Birla‘s vision was to build a
conglomerate of companies within the country and take it into the 21st century.