Presentation 

On
Marketing Environment Of  
21st  Century By :-
Group 1-
Neha Jain
Namrata Bajpai
Nitin Mehar
Harsha Chotrani
Kamal Sewani
 production
ternal orientation
ck of consumer interactivity product
ck of strategic element
Consumer marketing concepts selling
marketing
•Mass marketing
•Product orientation
•One way orientation
Relationship marketing

Traditional marketing
Service
ol for health service marketing marketing
ion and quality product
ne communication

Retail marketing 4P’s price

•4P’s to 4C’s
place
Industrial marketing
ness to business marketing
ers from consumer marketing
promotion
-tech industry ignorance
E - marketing

ty
lements in a constantly developing environment
 CURRENT SCENARIO
MARKETING
COMPETITION ENVIRONMENT
MARKETING
CHANNELS

RELATIONSHIP $
TARGET MARKETS &SEGMENTATION NEEDS , WANTS NETWORK
$ DEMANDS

MARKETERS AND EXCHANGE

PROSPECTS MARKETING MIX $
TRANSACTION

SUPPLY VALUE
PRODUCTS OR CHAIN $
OFFERING
SATISFACTION
 DIFFERENCE BETWEEN
TRADITIONAL AND MODERN
TRADITIONAL MODERN

DIFFERENCE
•DIFFERENT CONCEPTS(4P’S)
•INCLUDES 9P’S(OTHER 5P’S)
ØPUBLICS
•FIVE CONCEPTS ØPERFORMANCE
ØPRODUCTION ØPOLITICS
ØPRODUCT ØPROBABILITY
ØSELLING ØPLANNING
ØMARKETING
ØSOCIALMARKETING CONCEPT •MARKET DRIVEN APPROACH AND SOCIA
•
REVENUE CENTRIC CUSTMER CENTRIC
 CONSUMER BEHAVIOUR
CONSUMER THINKING
PATTERN

POLICIES LIMITATIONS OF CONSUMER KNOWLED

INFLUENCE ON CONSUMER
TIME FACTOR DECISION

STUDY COMPITITORS
APPORACH
CULTURE FAMILY MEDIA
 SCOPE OF MARKETING IN 21ST
CENTURY
GOODS
IDEAS SERVICES

INFORMATIONS EXPERIENCES

SCOPE
EVENTS
ORGANIZATIONS

PERSONS
PROPERTIES
PLACES
 Peer Group Approach
• The 21st Century Marketing Approach is far better than the
Traditional Approach of Marketing.
•
• Customer Centric Marketing
•
• Market Driven Approach
•
• Dynamic Change in Market
•
• Increasing Global Competitive Pressure.
•
• Customer Relationship Management.
•
• Integrated marketing -- (4P’s / 4C’s / SIVA)
•
• Socially Responsible Marketting.
•