SANIA

DAWOOD
Masters graduate with professional
experience in communication and PR. Strong
attention to detail, with a focus on narrative
voice, target segment, creative copywriting
and custom content.

CONTACT
Cell: +1 416 700 9814
Email: sania.dawood@gmail.com
Website: http://saniadawood.weebly.com
Connect: www.linkedin.com/in/saniadawood

EDUCATION
MSc. with Merit in Marketing Communications University of Birmingham (UK)
BSc. with Honors in Business Management with
Communications - University of Birmingham (UK)

SKILLS
Presenting: Microsoft Word, PowerPoint,
Prezi.
Video Editing: Sony Vegas, Adobe
Premiere (beginner level).
Qualitative/Quantitative Research:
SPSS/PASW, NVIVO, Microsoft Excel
(beginner level).
Content Management: Weebly, Wordpress.
Social Media Management: Twitter,
Facebook, Instagram, Pinterest, LinkedIn,
Snapchat, Vine, Tumblr, YouTube.
Communication: Press releases,
promotional videos, scripts, voice-overs,
interviews for television, radio and print.
Graphic Design: Canva (beginner level).

TRAINING
Team Building and Negotiating Skills (UK)
October 2010
Media and Communication Skills (UK)
- January, 2008
Chartered Institute of Management's
Springboard Program for Young Managers
(UK) - July, 2005

PROFESSIONAL EXPERIENCE
COPYWRITER AND SOCIAL MEDIA MANAGER
ASEP | MARCH 2013 - SEPT 2015
Planned and executed a Facebook launch to create a unique brand
identity.
Wrote and managed all copy and content across multiple social media
Masters graduate with professional experience in
channels.
communication and PR. Strong attention to detail,
Created a website in line with brand identity. Designed and wrote all
with a focus on narrative voice, target segment,
copy and content.
creative copywriting and custom content.
Wrote mobile advertisements to target key community members,
with the goal of improving brand awareness and creating positive
brand associations
TEACHER
INTERNATIONAL SCHOOLS GROUP | SEPT 2011 - FEB 2013
Taught children aged between 5 and 18 years.
Exam proctor for SAT and PSAT
JUNIOR ACCOUNT EXECUTIVE (UK)
MLM MEDIA | JUNE 2009 - APRIL 2010
Key member of the research team that won a crisis management
contract with InterHealth Canada.
Key member of the creative team that won a contract with Highfield
Dental Clinic (private sector).
Primary copywriter for InterHealth Canadas press releases .
Researcher and assistant for a now published skincare book; 'Acne: The
Essential Guide'.
Worked alongside award winning writer and British TV presenter
Antonia Mariconda - see her reference for me on my website:
http://saniadawood.weebly.com/antonio-mariconda.html
MARKETING AND SALES INTERN (UK)
LOVELY AND HEALTHY | JUNE 2008 - AUGUST 2008
Created a short video portfolio using editing software
Wrote a promotional article for publication in a health and fitness
magazine.
Gained experience in telesales.
BROADCASTING INTERN (UK)
CHANNEL FOUR TELEVISION | JULY 2005
Gained experience in the editing, filming, archiving, censoring and legal
departments.
Worked in daytime television, E4 (teen market) and documentaries.
Observed the live filming of 'Richard and Judy' and the editing of 'Come
Dine With Me'.

LEADERSHIP ROLES
SOCIAL SCIENCES COMMITTEE MEMBER (UK) 2010 - 2011
Invited by the 'Dean of Social Sciences' to discuss how to improve the
digital marketing of the social sciences, and increase awareness among
both internal and external stakeholders.
STUDENT REPRESENTATIVE (UK) 2010 - 2011
Elected by the student body to negotiate with staff members regarding problems
facing Masters students, and to organize trips of interest for students.

SCHOLARSHIPS
Simon Evans Scholarship (UK) 2010 - Masters funding for business students.
Honey Pot Scholarship (UK) 2008 - Bachelors funding for internships.