ABC CELEBRATES THE PASSIONATE FANS OF "LOST" ONLINE AT ABC.

COM WITH
ULTIMATE FAN PROMO CONTEST

Winning Promo to be Shown On-Air the Week Prior to the Series’ Finale

With less than three months until the final episode of “Lost,” ABC celebrates the series'
dedicated fans, providing them with the opportunity to become a part of "Lost" history.
Sponsored by Kia Motors, the Ultimate “Lost” Fan Promo Contest gives fans the tools to express
and share their passion for the groundbreaking hit drama series through the production of an
original promo which will air on the ABC Television Network the week prior to the highly
anticipated finale, airing on a special night, Sunday, May 23 (9:00-11:00 p.m.), preceded by a
recap special from 8:00-9:00 p.m. ET, on ABC.

Beginning this week, “Lost” fans can visit ABC.com to create and submit their own original 35-
second promo. Entries will vie for the opportunity to be broadcast on-air in the week leading up
to the final episode of “Lost.” In addition to having their promo televised, the Grand Prize winner
will receive a trip to Los Angeles to attend the series’ special finale party.

ABC.com has made available a robust archive of pre-cleared “Lost” assets including video, still
images, music, sound bites and special effects audio that fans can use to create their pieces.
Additionally, the site is offering an online mash-up tool that can be used to create videos.
Original promos can be uploaded to ABC.com through March 21, 2010. The top creative
and original entries that promote the series’ finale will be evaluated by a special panel of judges,
including “Lost” executive producers Damon Lindelof and Carlton Cuse, as well as executives
from ABC Entertainment. Once the top five videos are selected by the special panel, fans will be
able to go to ABC.com April 19 through April 23 to cast their vote for the Grand Prize winner.

For complete details and official contest rules, visit http://abc.go.com/shows/lost/fan-

promo-contest.

About “Lost”
A 2008 recipient of the prestigious Peabody Award and awarded the 2005 Emmy and 2006
Golden Globe for Best Drama Series, “Lost” is back for its final season of action-packed mystery
and adventure -- that will continue to bring out the very best and the very worst in the people
who are lost. Oceanic Air flight 815 tore apart in mid-air and crashed on a Pacific island, leaving
48 passengers alive and stranded on a remote island in the South Pacific. The survivors include a
diverse group of people from different walks of life -- a doctor, an escaped fugitive, a con man,
an Iraqi interrogator, a married Korean couple and a man formerly confined to a wheelchair who
is now inexplicably healed. As the castaways attempt to get home, flashbacks (and forwards)
illuminate their troubled lives before and after the crash, when the island they find themselves
stranded on begins to slowly reveal its mysterious nature. Faith, reason, destiny and free will all
clash as the island offers opportunities for both corruption and redemption... but as to its true
purpose? That's the greatest mystery of all.

“Lost” airs regularly Tuesdays (9:00-10:00 p.m., ET) on ABC. The series’ finale is set to air as a
primetime event on a special night, Sunday, May 23 from 9:00-11:00 p.m., ET. Preceding the
finale will be a recap special from 8:00-9:00 p.m., ET.