OUM BUSINESS SCHOOL

ASSIGNMENT SUBMISSION AND ASSESSMENT

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BMST5103
STRATEGIC MANAGEMENT

MAY 2015
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INSTRUCTIONS TO STUDENTS

1. This assignment contains question that is set in English.

2. Answer in English only.
3. Your assignment should be typed using 12 point Times New Roman font and 1.5 line spacing.
4. You must submit your hardcopy assignment to your Facilitator according to the due date.
5. Your assignment should be prepared individually. You should not copy another persons assignment.
You should also not plagiarise another persons work as your own.

EVALUATION
This assignment accounts for 60% of the total marks for the course.

PURPOSE:
This assignment is designed to develop students ability to evaluate the business level and corporate
level strategies of a selected business organisation.

REQUIREMENT:
Select a business organisation of your choice, preferably a medium or large company, well-known in
Malaysia.
Write a case study on the organisation focusing on your evaluation of its business level and corporate
level strategies. You may use any of the models/matrices/theories in strategic management to support
your case.

Your write-up should include the following:

Background of the company.

(5 marks)

Evaluation of current business level strategies.

(20 marks)

Evaluation of current corporate level strategies.

(20 marks)

Recommendation for improvement.

(15 marks)

Assignment Format:
a.
b.
c.
d.

Use double space and 12-point Times New Roman font.

This assignment should contain about 3000-5000 words (at 15-20 pages).
Provide references. References should use the American Psychological Association (APA) format.
References should be from year 2008 and onwards.