WAI WAI NOODLES

BY: SUNIL SHRESTHA

Company
Wai Wai is a brand of instant noodles produced in Thailand by
Thai Preserved Factory Co. since 1972
In Nepal by Chaudhary Group with technical assistance from
Thai preserved Food Factory Co. since 1985
IN 1984, Wai Wai instant noodles was manufactured by its
company, Nepal Thai Foods
Wai Wai brand of instant noodles in Nepalese market through
its subsidiary Nepal Thai foods (P) Ltd
First, it was produced only from the Lalitpur plant but later as
the market expanded, it started being produced
second plant, located at Nawalparasi district & its expanding

SWOT ANALYSIS
INTERNAL
ANALYSIS

EXTERNAL
ANALYSIS

STENGTHS

WEAKNESSES

1. Skilled manpower
2. Cost leadership
3. High investment in the
latest technology
4. Large
production
capacity already in place
5. Well
established
domestic
industry
supplying raw materials
and services
6. Brand Value

1. Power cuts are a problem

2. Lack of skills in penetrating
new markets
3. India
requires
quality
certification
for
each
consignment and producers
are not well prepared to
meet this requirement
4. Difficulty in sourcing wheat
flour and seasonings from
countries other than India

OPPORTUNITIES

THREATS

1. To expand in the Indian

markets as well as the
global market
2. A large and expanding
domestic market that can
work as a cushion to buffer
against
possible
export
setbacks

1. Political instability
2. Insecurity
3. Strikes and shutdowns
4. Very high competition in the
market

THREATS
1.

Political instability

2.

Insecurity

OPPORTUNITY
1.
2.

WEAKNESSES
1.
2.
3.

4.

Power cuts are a problem

Lack of skills in penetrating
new markets
India
requires
quality
certification
for
each
consignment and producers
are not well prepared to
meet this requirement
Difficulty in sourcing wheat
flour and seasonings from
countries other than India

3.

Strikes and shutdowns

4.

Very high competition in the

market

W-T / KSF
1. We
should
make
a
import
from
another
countries
too
and
should develop skills to
penetrate new markets.

STRENGTHS

S-T /KFS

1.
2.
3.

1. Skilled manpower, low

labor cost, low material
cost & high production
capacity can tackle the
threat of very high
competition
in
the
market.

4.
5.
6.

Skilled manpower
Cost leadership
High investment in the
latest technology
Large production capacity
already in place
Brown
noodles
as
a
competitive advantage
Brand Value

To expand in the Indian

markets as well as the
global market
A
large
and
expanding
domestic market that can
work as a cushion to buffer
against
possible
export
setbacks

W-O /KFS
1. We should tackle with
power
cuts
and
develops
skill
in
penetrating
new
markets to expand in
the global markets.

S-O /KFS
1. Skilled manpower, cost
leadership,
high
investment
in
latest
technology and brown
noodles
competitive
advantage can help to
expand
the
indian
markets
as
well as
global markets.

CSR
Wai Wai launched scholarship programs
Providing help to needy and deserving children.
o upgrade the quality, CG started packaging Wai
Wai noodles in metallic wrapper
Research campaign to study nutritional deficiencies
among children and started adding in the noodles
ingredients that compensate those deficiencies
CG operation Dristi
KASAM
(Kalikot
Sanitary
Project
Management)
Free wai wai distribution for Earthquake victims in
Sindhupalchowk, Gorkha, Remote part of Lalitpur,
e.t.c

Positioning
Jati Tasty, Tyeti Healthy
Hami sabai ko Wai Wai

Product
It is available in different flavor like:
1. Chicken wai wai
2. Vegetable wai wai
3. Wai Wai Quick
chicken pizza
Kimchi
Chinese Chicken Schezwan
Vegetable Manchurian
4. Large packet
5. Wai Wai tenz

Price
1. Chicken wai wai----- Rs 15
2. Vegetable wai wai---Rs 15
3. Wai Wai Quick--------Rs 15
chicken pizza
Kimchi
Chinese Chicken Schezwan
Vegetable Manchurian
4. Large packet----------- Rs 100
5. Wai Wai tenz------------Rs 10

Promotion
Marketing through
TV commercials
Radio
Hoarding boards
Newspaper
Internet through Wai Wai kids
1. Free coupons, gift coupons
2. Weekly draw carrying various prizes and a
bumper draw carrying a car as a first prize.

Place
Extensive distribution coverage through
Retailer
Wide coverage in each and every corner of
the country