i Shine

I shine .. is the sole trade business

starting with the capital of 10 lakh
AddressI shine
Near railway bridge
Kulaigudde Area,
Mangalore -575019

Target customer
All the people in and around
Mangalore, since our I shine is the
local product, we aim at capturing
the local market first

THREE MAIN
INGREDIENTS

Builders
Bleach
Enzymes
Other ingredients perfume, optical
brighteners

Why this detergent powder

business?
On an average 2000 rupees is spent
on dress/ month
Definitely they will buy washing
powder

THREAT
And no business is free from risk we
have risk of competition from HUL
,P&G and others

Price war
HUL has hiked Rin prices by 8%. The new
stocks are, however, yet to reach dealers
across the country. Going by industry
sources, the new Rin stock with increased
price has only been rolled out in markets
of Gujarat and Uttar Pradesh.
P&G, which was giving 250 grams extra on
1 kg packs of its Tide detergent, has
indirectly hiked prices by reducing the
grammage. The hike on Tide has been to
the extent of 12%.

Price
70grams
5Rs
500grams40Rs
1000grams75Rs

Distribution Channel
6
6

6
6

Marketing strategies
Video add specially in local channels like
Namma Tv, ice network, Request channel
Video add in the city busses
Pamphlets( use and through paper
plates)
Supply of paper carry bags
Demonstration in consumer fair
Print add in and around Mangalore

Yenchi Pala Pala

I shine .kali rupai
ain!!5!!

Solid In 5rs