Name:___________________________ Date:___________ Block:_____________

Breadth #3: Advertisements

In this project you will create a visual print advertisement that meets the
needs of a client.
Objectives:
To work with a client to produce an
advertisement.
To define a project plan.
To review and revise per clients specifications.
To create print, web, and video versions of
advertisements.

Project Criteria:
Image: An image created solely by you ~ this could be any scanned image (drawing) or
digital photo.
Text: A Headline: A short sentence that hooks the viewer into the design, posing a
question for the viewer to solve.
(Optional) Sub-Heading ~ a supporting sentence to the Headline.
Logo: Product/Cause Logo and Identity: You can use images from the internet or one
that you create. This is the company Branding which identifies the owner of the ad or
message.
Maximum 3 color design restriction: You may only use a maximum of three colors within
the entire design.
However, you may still tint, tone or shade the colors. Use web safe colors and create a color
palette that follows accessibility color guidelines

Skills to Obtain:

Process
- Complete client interview
- Using the project plan guide, determine which tasks you will need to
complete and assign deadlines.
- Find examples of competitors designs and research a style youd like to
emulate in your planning document (Some design examples websites
below)
http://www.creativebloq.com/inspiration/print-ads-1233780
http://www.adflip.com/
- Make 2 design comps.
Project
Management

Design

Research and
Communicati
on

In Design

Designing for a
client
Planning and
managing projects
with multiple steps

Conducting review
sessions
Writing a
summary of client
needs
Developing a
project plan
Sketching
advertisements
Creating designs
that meet client
requirements

Identifying
audience(s)

Analyzing and
evaluating
advertisements
Communicating
purpose and goal
Planning strategies
to guide inquiry
Questioning to focus
and clarify

Interviewing clients

Presenting designs to a
client

Formatting text
Adding text and
graphic frames
Combining graphic
and text frames to
make page layouts

Using graphic
frames as masks

Providing multiple
design ideas
Balancing graphics
and text
Understanding
different file formats

Conducting a focus
group
Finalizing design
with clients

Tracking milestones
Understanding roles
and responsibilities
Creating design comps
Designing for emphasis
Designing for usability
Designing on a grid

Demonstrating
personal responsibility
by incorporating
feedback
Researching topic for
advertisement
Using InDesign layers

Creating vector
masks

Placing objects
(images, text, PSD files)
on the page

Preparing files for

print

Placing text over

images

Create/Edit images in Photoshop

Create a document layout using InDesign
Review accessibility guidelines, (links above) and be sure your designs
are color compliant and also not color dependent. Adobe Color CC
https://color.adobe.com/create/color-wheel/ and make sure your color palette is
accessible to the visually impaired
http://snook.ca/technical/colour_contrast/colour.html#fg=93DFC6,bg=333333

http://webaim.org/intro/#principles

Complete the project redesign document and consider any changes

you need to make.
Present 2 project comps to client.
Create a plan to conduct a focus group, in order to receive feedback on
the effectiveness of your design. Gather potential target audience
members and coordinate and run a focus group, using your prepared plans.
(you will need to create a questionnaire, or plan an interview group, or create
an online quiz to sample those people in your target audience)

PROJECT VOCABULARY
comprehensive artwork (comp for short) is a design proposal presented by the
designer to the client for approval.

design comp an electronic drawing that shows a detailed design of project, and
are used in the design and development process, especially when working with
clients
focus group is a form of qualitative research in which a group of people are
asked about their perceptions, opinions, beliefs, and attitudes towards a product,
service, concept, advertisement, idea, or packaging.
web-safe colors Some years ago, when computers supported maximum 256
different colors, a 216 cross-browser color palette was created to ensure that all
computers would display the colors correctly when running a 256 color palette
accessibility considering people with disabilities during the design process in
order to not disclude potential target audience members
pitch presentation: presenting work to the client, to include some or all of the
following: 1) How your wireframes and design comps address the clients goals,
audience, and content requirements 2) Samples of the color, font, and content,
accompanied by the reasons for the design, layout, and navigation choices 3)
Question-and-answer session in which the client gives feedback
In-Design:
continuous preflighting. Before printing or handing off the document to a
service provider, you can perform a quality check on the document. Preflight is
the industry-standard term for this process. While you edit your document, the
Preflight panel warns of problems that can prevent a document or book from
printing or outputting as desired. These problems include missing files or fonts,
low-resolution images, overset text, and a number of other conditions. You can
configure preflight settings to define which conditions are detected.
Layer Comp: Create multiple design comp variations in a single document using
layer comps/articles
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