NEED FOR THE STUDY:

As there are petty dealers in the Pre Owned Car market in tirupur. it is important to
learn about the Target Audience and the market.
To know how has the Pre Owned market until now?
To know what the market share is?
To understand and work on the gaps, if any.

Objective:
To know and study/analyses the effectiveness of second hand car sales.

Sub Objectives

To know the nature of the market for used cars in the tirupur.

To enumerate the various players for used cars in the tirupur.

To enumerate the various reasons for customers opting a used car.

To find out the awareness/ knowledge level of customers on the concept of True
Value.

To access the impact of promotional activities on the sale of used cars.

Methodology:
Research Approach
Exploratory research
Exploratory research is concerned with discovering the general nature of the problem
and the variable that relate to it. Exploratory research is characterized by high degree of
feasibility and it tends to rely on secondary data.
Data collection approach
To carry out this research, primary data and secondary are collected.
Primary data (survey data)

Systematic collection of information directly from respondents. This data is collected for the
descriptive research.
The survey data collected during the study includes the data collected through questionnaire and
face-to-face interview with customer to know about the consumer behavior.
Secondary data
The first step in data collection approach is to look for secondary data. Usually it is the data
developed for some purpose other than for helping to solve the problem at hand. Secondary data
are collected through various magazines, internal experts, website, directories, and external
experts.

Measurement Technique
Questionnaire:For the purpose of this project self-administered questionnaire to potential customers and for
standard commercial business enterprises located in tirupur city.
Analysis of DATA
Data are useful only after analysis. Data analysis involves converting the series of data recorded
observations into descriptive statements.
The survey will carried out in tirupur city, and the sample size was 120.The information gathered
is transferred to a SPSS coding sheet, interpretation.