Beruflich Dokumente
Kultur Dokumente
Thereisnotonedaythatistheexactsameforme.IfIamworkingonacampaignfornew
members,itmightincludetalkingtoouragencyandgoingoverthecreativeandmessaging.Or
givingeditsorfeedbackonacreativepiece.OrImightbeworkingclosingwithourITteamand
agencytocreateanewlandingpageforacampaign.
Whatpartsofyourjobdoyoufindmostchallenging?
IfindthemostchallengingpartofmyjobisnothavingenoughtimetodoeverythingIhaveon
myplate.Weareasmallmarketingdepartment(only6people)soitsdifficulttojuggleallmy
responsibilitiesandprioritieswithprojects.
Whatisthebestpartofyourjob?
ThebestpartofmyjobisIamneverbored.Ineverdothesamethingonadailybasis.AlsoI
loveworkingoncreativecampaignsandthinkingofnewideasonhowtogrowourmembership
Howmanyhoursdoyouworkinatypicalweek?
Itypicallywork4050hoursaweek.
Aretheretimesintheyearorseasonsinwhichyourjobgetstougher?
Yes,wehavetwomajoracquisitioncampaignsayear(FallandSpring)toattractnewmembers
totheAMA.IhavealotmoretodoAprilJuneandOctoberDecemberwhenIamworking
ongettingnewmemberstojoin
Howwouldyoudescribethecultureofyourjob(company)?
TheAmericanMarketingAssociationisasmallernonprofitwith65employees.Wehaveavery
friendly,laidbackculture.Manyoftheemployeeshavebeenhere10+years.Wehavea
missiontobeaserviceleadershiporientedculture,meaningwestrivetohaveexcellent
customerserviceandputourmembersandcustomersfirstinallinstances.
Isthefieldofmarketinggrowingsomoreemployeeswillbeneededwithinthenextcouple
decades?
Ithinkthefieldofmarketingisalwaysgrowingespeciallyinadigitalworld
Whatdevelopmentscouldaffectfutureopportunities?
ThegrowingcultureofsocialmediaandGenYbecoming50%oftheworkforceinthenext
coupleyearswillgreatlyaffectthefutureofmarketing.Everythingisnowdigitaland
educationalinstitutionswillneedtochangetheirmarketingcurriculumtoaccommodatethe
needsofnewmarketingmajors.
Sincethetechnologyboom,andtheburstofthedotcombubble,Whatchangeshaveyou
seenfrominsideyourcompany?Wheredoyouthinkthechangeswillhappeninthenext
fiveyears?
SocialMediahasbeenthebiggestchange.8yearsagowhenIstartedatAMA,wedidnteven
knowwhatsocialmediawas.Nowmarketingdepartmentshave12socialmediamanagerswho
soledothisonadailybasis.Alsotheboomofpaidsearch(payingGoogleorLinkedInto
advertiseforyourcompany)hasmadeahugedifferenceinthemarketingworld.Nowthereare
agencieswhosolelydoPaidSearchfororganizationsliketheAMA
Howfrequentlydolayoffsoccur?Howdoesitaffectthemoraleofemployees?
Ourcompanyrarelydoeslayoffs.Wedidasmallone(5people)duringtherecessionin2009.
Moraleisslightlyeffected,butthosewhoarelaidoffusuallydonthavetheskillsetfortheir
currentjobortheirjobhasmorphedintosomethingelse.
Whydopeopleleavethisfieldorcompany?
Therearetwomainreasonswhyanyoneleavesaposition.1)theyarenotonthesamepageas
theirsupervisorordisagreewithleadershipintheorganizationor2)theywishtomakemore
moneyorhavebetterbenefits.
Whoarethemostimportantpeopleintheindustrytoday?
Thereanymanyinfluentialmarketerswhoarecurrentauthors
PhilKotler,JonahBerger,SethGodin,KathySavitt(CMOYahoo),GuyKawasakiandPhil
Schiller(VPofMarketing,Apple)
Whichcompanieshavethebesttrackrecordforpromotingwomenandminorities?
IwouldthinkYahoo,Google,Apple,ZapposandAmazonwouldbeleadersintheindustry
WhatwouldbeareasonablesalaryrangetoexpectifIenteredthisfield?Whatisthelong
termpotential?
MarketingCoordinatorsshouldexpectastartingsalaryanywherefrom3050Kdependingonthe
industry.Nonprofitsandagenciespayonthelowersideofthescale.
Whatistheadvancementpotentialinthefield?Whatisatypicalpath?
Ithinkadvancementpotentialisveryhighinthemarketingfield.Thetypicalpathcanvery
basedontheindustry,butitwouldtypicallystartatMarketingCoordinator,MarketingManager,
MarketingDirector,MarketingVicePresidentandChiefMarketingOfficer.
Howdidyougetyourjob?
IactuallyfoundmyjobontheAmericanMarketingAssociationwebsite.Ihavebeenhere
almost9years.IstartedoffasaCoordinatorandgotpromotedwithin6monthstoMarketing
Manager,andthenafter4yearsIwaspromotedtoMarketingDirector
Ifyoucouldstartalloveragain,wouldyouchangeyourcareerpathinanyway?Why?
IfIcoulddoitalloveragain,IwouldhavemadesureIgotaninternshipinmarketingwhileI
wasincollege.IhadinternshipsinHR,butthatwasntmymajor.Itmadeitveryhardformeto
findajobrightoutofcollegebecauseIwascompetingwithrecentgradswhohad1,2or3
differentmarketinginternships.
Howlongdoesittakeformanagerstorisetothetop?
Again,thisdependsonthecompanyandindustry.Butagoodmanagershouldbepromotedtoa
directorin56years.
Whatisthebackgroundofmostseniorlevelexecutives?
Generallymostseniormarketingexecutiveshave15+yearsinthemarketingfieldandhavean
MBAinMarketingorarelatedbusinessfield.
Whateducationalpreparationwouldyourecommendforsomeonewhowantstoadvance
inthisfield?
IhighlysuggestsomeonegetsanMBAinMarketingtoadvanceinthisfield
Whatqualificationsdoyouseekinanewhire?
Ilookforsomeonewithabachelorsinmarketing,motivationtolearn,loveofthefield,excellent
communicationskillsandgoodprojectmanagementskills.
Wouldtheworkinvolveanylifestylechanges,suchasfrequenttravelorlatenights?
Thisagaindependsonthepositionorindustry.ItraveltoourAMAconferencesabout6timesa
year.
Consideringallthepeopleyou'vemetinyourlineofwork,whatpersonalattributesare
essentialforsuccess?
Ithinkconfidence,abitofanextrovert,goodleadershipqualities,notafraidtofail,creative,
thinksoutsidethenormwouldbegoodqualitiesforsuccessinmarketing
WhatprofessionaljournalsandorganizationsshouldIbeawareof?
ProfessionalOrganizationsTheAmericanMarketingAssociation(AMA),TheDirect
MarketingAssociation(DMA),TheBusinessMarketingAssociation(BMA),AmericanSociety
ofAdvertisingAgencies(4As)AcademicJournalsTheJournalofMarketing,TheJournalof
MarketingResearchandtheJournalofInternationalMarketing(allpublishedbytheAMA)