Beruflich Dokumente
Kultur Dokumente
DELIVERY
Local Restaurants Delivered
SIGNING RESTAURANTS
NOTES ON SIGNING RESTAURANTS FOR DELIVERY AND MENU SERVICE
2014
viii.
ix.
x.
xi.
xii.
1. Restaurant
Benefits
a. Accuracy
-
Every
order
is
100%
accurate.
There
is
no
risk
of
getting
wrong
customer
or
order
information.
b. Higher
Average
Tickets
-
10-15%
higher
average
tickets
because
customers
have
time
to
add
on
other
menu
items
like
drinks,
sides,
and
extra
sauce/meat/cheese/toppings.
Restaurant
employees
are
most
likely
not
offering
these
extras
to
customers,
but
online
ordering
automatically
upsells.
Customers
do
not
feel
pressured
by
the
employee
to
get
off
the
phone
so
they
spend
more
time
ordering.
c. Save
Labor/Improves
Operations
cut
employee
labor
costs
by
not
having
them
answer
the
phone.
Takes
up
a
lot
of
the
employees
time
for
a
college
kid
who
doesnt
know
his
address
to
place
an
order.
Employee
could
be
spending
time
preparing
food
or
cleaning.
d. Each
order
is
tracked
Restaurants
able
to
review
and
analyze
data
to
understand
target
demographics,
popular
menu
items,
busiest
order
times/days,
etc.
e. Delivery
Zone
Mapping
Multiple
delivery
fees
and
minimums
can
be
implemented.
This
allows
a
restaurant
to
accept
orders
from
long
distances
away
because
they
can
require
a
high
minimum
order
and
charge
a
large
delivery
fee.
f. Order
Frequency
Studies
have
proven
customers
order
more
frequently
when
a
restaurant
offers
online
ordering
2. Customer
Benefits
a. Can
order
at
their
own
pace/control
over
the
ordering
process
b. Wont
get
put
on
hold/quicker
ordering
time
c. Can
order
online
from
phone
d. Delivery
and
payment
information
can
be
saved
e. Favorite
orders
can
be
saved
for
quick
reordering
f. Discounts
and
loyalty
programs
offered
g. Can
easily
view
all
the
restaurant
menus
h. Different
specials
and
promotions
always
going
on
i. Customers
are
often
embarrassed
by
what
they
really
want
to
eat
(study
by
Duke
University)
1. Established
Company
a. 20+
markets
around
the
country
b. 500+
restaurants
c. $_____
Orders
transacted
per
year
2. Targeted
Marketing
a. Point
of
decision
advertising.
Your
restaurant
brand
can
be
listed
in
front
of
customers
who
want
to
order
food
right
before
they
decide
what
to
eat.
When
customers
come
to
Mr.
Delivery
you
know
they
want
food
and
most
likely
delivery.
When
you
advertise
in
a
newspaper
you
have
no
idea
what
kind
of
people
are
looking
at
it.
b. Find
out
if
the
restaurant
needs
more
student
business,
local
resident
business,
catering
order,
etc.
Show
them
what
advertising
you
will
do
to
get
them
that
business.
3. Return
on
Investment
a. Only
pay
for
the
business
we
bring
you.
Much
better
form
of
advertising
than
newspaper,
TV,
radio
because
you
can
actually
track
how
many
people
are
ordering
from
your
restaurant
and
how
many
have
viewed
your
menu.
This
should
be
brought
up
when
restaurant
is
currently
spending
money
on
other
forms
of
advertising.
b. Find
out
what
advertising
the
restaurant
is
currently
paying
for
before
meeting
with
owner.
Prepare
reasons
why
Mr.
Delivery
is
better
than
any
other
advertising
they
are
currently
doing.
4. Menu
Views
a. Not
only
are
they
getting
more
delivery
and
takeout
orders,
but
show
them
how
your
site
is
a
menu
guide
service
for
hungry
people.
Goal
is
not
just
increase
their
online
ordering
business,
but
also
in
store
and
call
in
business.
5-10%
of
the
customers
who
view
their
menu
online
will
also
come
into
the
restaurant
and
buy
food.
b. If
you
can
get
the
restaurant
2000
menu
views/month,
show
them
how
that
is
the
same
as
them
paying
for
2000
menus
to
be
passed
out.
5. Brand
Exposure
a. Just
having
your
restaurants
menu
on
MrDelivery.com
will
get
hundreds
of
menu
views
for
free
(show
statistics).
Restaurant
names
are
on
all
the
fliers,
emails,
social
media
posts,
etc.
6. Customer
Service
a. Around
the
clock
support
for
menu
updates,
order
issues,
turning
off
delivery,
etc.
7. Relationship
building
/Local
a. Build
a
relationship
with
the
owner
so
he/she
trusts
you.
Show
them
how
much
knowledge
you
have
about
the
city,
marketing
for
restaurants,
delivery
zones
and
fees,
etc.
b. Show
them
why
you
are
better
than
Grubhub
and
other
national
competitors
because
you
are
local
and
meet
with
owners
on
a
regular
basis.
You
can
do
a
better
job
of
marketing
and
get
them
more
than
just
online
orders.
c. Share
stats
and
help
the
owner
visualize
how
many
hungry
people
visit
your
site
on
a
daily,
weekly,
and
monthly
basis
d. Get
to
know
the
clients
on
a
personal
level
e. Given
advice
to
clients
on
other
subjects
such
as
hours
of
operation,
delivery
zones
fees/minimums,
POS
systems,
online
presences
on
Google
and
other
social
media
sites,
certain
large
event
days
and
locations,
other
advertising
mediums
as
their
friend
and
not
a
salesman,
etc.
8. Guerilla
Marketing
a. We
do
a
lot
of
marketing
for
restaurants
if
they
are
at
our
top
advertising
level.
b. Restaurant
marketing
philosophy
If
a
restaurant
believes
they
offer
a
great
product
then
the
best
way
to
gain
a
new
customer
is
to
get
them
to
sample
it
and
receive
a
menu
as
well.
Why
are
they
spending
money
on
paying
for
advertisement
when
they
could
just
cover
the
cost
of
food
and
we
will
handle
the
rest?
c. Mr.
Delivery
has
three
main
target
markets.
Give
the
restaurant
examples
of
all
the
advertising
that
is
done
to
target
these
groups.
i. Students
food
sampling
on
campus
and
to
student
organizations
for
social
media
attention,
promotion
schedule,
restaurant
specific
promotions,
passing
out
fliers
and
door
hangers,
emails,
social
media,
relationships
with
apartment
complexes
ii. Businesses
free
food
luncheons.
Mr.
Delivery
will
target
specific
businesses
that
do
not
currently
order
from
the
restaurant.
iii. Hospitals
food
and
menus
can
be
passed
out
to
hospitals
that
do
not
order
from
the
restaurant.
9. Different
Avenue
of
Receiving
Orders
a. We
are
the
Expedia
of
restaurants,
but
on
a
local
level.
Expedia
and
Kayak
collect
all
of
the
travel
options
available
to
consumers,
meaning
that
they
collect
all
the
information
into
a
onei stopi shop.
b. Consumers
prefer
to
use
Mr.
Delivery
because
the
site
is
a
one
stop
shop.
c. Emphasize
this
point
especially
if
restaurant
already
offers
online
ordering.
Restaurants
like
Papa
Johns
have
online
ordering
and
get
a
lot
of
orders
through
their
site,
but
customers
that
order
at
Papajohns.com
already
know
they
want
Papa
Johns
before
they
visit
the
site.
Customers
that
visit
MrDelivery.com
are
usually
undecided
on
what
to
eat
and
you
can
advertise
to
them
at
the
point
of
their
decision.
The
Papa
Johns
example
is
similar
to
American
Airlines
offering
their
own
online
ordering,
but
also
selling
flights
through
Expedia.
10. Risk
Free
a. No
contract,
no
setup
fees,
no
monthly
fees,
no
cancellation
fees.
If
we
dont
bring
restaurant
orders
you
dont
pay
anything.
It
is
extremely
important
to
emphasize
this
point
to
a
restaurant
owner.
Most
advertising
companies
require
the
restaurant
to
pay
before
sales
are
brought
and
be
locked
in
a
contract.
Our
model
is
pay
for
performance.
11. Competitor
Advantages
a. No
other
site
has
as
much
content
since
we
deliver
and
work
with
restaurants
that
have
a
delivery
service.
More
people
will
come
to
Mr.
Delivery
than
any
other
competitor.
b. Advantage
over
portal
sites
more
restaurants,
get
to
interact
with
customers
at
door
when
making
deliveries,
local
presence
c. Advantages
over
RDS
sites
more
restaurants,
deals
offered,
takeout
offered
for
non-delivery
restaurants
12. Online
Presence
a. Some
restaurants
do
not
have
a
website.
Sell
the
restaurant
that
an
online
ordering
page
can
be
their
online
presence
for
customers
who
only
eat
at
a
restaurant
if
they
can
search
their
menu
online
first.
13. Statistics
a. Show
a
restaurant
owner
how
many
menu
views
you
bring
other
restaurants
each
month.
Use
Google
analytics
report
to
show
how
much
traffic
your
site
has.
1. Opening
Statement
a. When
speaking
with
decision
maker
standing
up
for
less
than
12
minutes
i. Hi
my
name
is
_____
and
I
am
the
market
owner
of
Mr.
Delivery.
Were
a
local
advertising
company
that
offers
a
e. Cost
i. 28%,
which
includes
3%
credit
card
processing.
Mr.
Delivery
has
call
center,
general
manager,
insurance,
drivers,
and
marketing
to
pay
for.
Be
willing
to
accept
a
lower
percentage
if
the
restaurant
allows
for
increased
menu
pricing
and
the
restaurant
will
still
be
able
to
get
orders.
An
example
would
be
10%
discount
and
a
25%
markup
in
prices.
Make
sure
to
tell
restaurant
that
unless
they
are
at
28%
they
will
not
be
included
in
all
the
marketing.
A
judgment
call
can
be
made,
depending
on
the
quality
of
the
restaurant,
if
restaurant
will
not
pay
28%.
20%
is
the
lowest
to
accept,
but
make
sure
a
lot
is
received
in
return
from
the
restaurant
and
there
is
an
mutual
understanding
that
the
cost
may
raise
in
the
future.
f. Incremental
revenue/how
restaurant
makes
money
i. Customers
ordering
from
Mr.
Delivery
are
going
to
order
from
another
restaurant
if
the
restaurant
is
not
available
for
online
ordering.
Incremental
revenue
they
would
not
be
able
to
get
if
not
on
the
site.
Fixed
costs,
such
as
rent
and
insurance,
are
already
paid
for
and
labor
costs
will
not
increase
if
we
bring
you
5-10
orders
per
day.
Most
food
costs
are
around
30%
and
if
the
commission
percentage
is
30%,
the
restaurant
should
still
be
able
to
make
40
cents
on
the
dollar.
Would
you
rather
have
the
order
and
have
to
give
30%
discount
or
not
get
the
order
at
all?
Some
of
the
commission
percentage
has
to
be
allocated
to
an
advertising
fund.
If
no
orders
are
brought
the
restaurant
pays
nothing,
but
still
receives
all
the
advertising.
g. How
restaurant
gets
paid
i. Restaurants
are
paid
bi-weekly
by
check
or
direct
deposit
h. Takeout
offered
i. Other
restaurant
delivery
services
only
are
able
to
offer
delivery.
Mr.
Delivery
can
bring
takeout
orders
to
a
restaurant
for
a
lower
commission
percentage,
which
should
account
for
10-15%
of
the
total
orders.
3. Restaurant
Concerns
a. My
food
doesnt
travel
well
on
delivery
i. Ask
if
the
restaurant
offers
takeout?
Restaurant
cannot
guarantee
the
quality
on
a
takeout
order.
It
could
be
up
to
30
minutes
in
a
cold
car
before
the
customer
gets
to
eat
his/her
food.
Delivery
drivers
have
warming
bags
that
plug
into
the
cars.
ii. Customer
service
does
not
send
an
order
to
a
restaurant
until
the
driver
is
15
minutes
away
from
the
restaurant.
b.
c.
d.
e.
f.
This
prevents
the
food
from
sitting
out
too
long
at
the
restaurant.
iii. You
correct
in
saying
that
the
quality
of
food
is
better
when
eaten
in
the
restaurant
vs
having
it
delivered,
but
not
by
that
much.
Your
food
is
still
good
when
eaten
at
home
10-
20
minutes
after
it
is
prepared
and
people
will
pay
a
premium
to
have
it
delivered.
iv. Could
offer
a
limited
menu
selection
only
with
food
that
is
profitable
and
travels
(fries
and
other
menu
items
do
not
travel
well)
v. Could
offer
a
smaller
delivery
zone
so
the
food
will
be
delivered
much
faster
to
customer
I
cant
afford
paying
28%
i. Fixed
costs
are
already
paid
for
and
if
restaurant
gets
5
orders
per
day
labor
will
not
go
up
ii. If
I
have
100
customers
outside
that
will
spend
$1000
at
your
restaurant
or
the
one
across
the
street,
but
the
only
way
you
get
them
to
come
to
your
restaurant
is
if
you
offer
a
30%
discount.
Would
you
take
the
$700
or
rather
have
no
customers
at
all?
I
am
already
using
another
delivery
service
that
charges
cheaper
or
only
want
one
i. Mr.
Delivery
is
an
advertising
company
that
has
a
delivery
service.
Our
goal
is
not
just
to
bring
you
delivery
orders,
but
also
increase
your
walk
in
traffic
by
promoting
your
brand.
Mr.
Delivery
is
the
only
online
ordering
site
that
works
with
delivery
restaurant
and
non-delivery
restaurant.
Takeout
orders
can
also
be
received
from
the
Mr.
Delivery
site.
There
is
no
risk
and
if
the
restaurant
can
cancel
at
any
time
if
they
do
not
see
an
increase
in
revenue.
Accounting
issue
i. Mr.
Delivery
works
with
hundreds
of
restaurants
around
the
country
and
there
is
no
doubt
we
can
help
with
this.
Many
restaurants
will
create
an
account
on
their
register
system
and
pay
the
account
every
two
weeks.
Restaurants
that
do
not
have
this
ability
will
keep
paper
or
email
records
of
each
order.
When
a
check
or
deposit
is
received
each
order
is
checked
against
the
detailed
restaurant
report.
Cant
wait
2
weeks
to
receive
money
or
I
need
money
everyday
i. The
marketing
received
from
being
on
the
Mr.
Delivery
site
should
outweigh
the
cost
of
receiving
money
every
two
weeks.
ii. A
debit
card
can
be
provided
or
gift
card
can
be
purchased
if
the
restaurant
still
refuses.
Worried
about
giving
our
food
to
you
to
deliver
it