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My Expert
Lorenzo Mariotti is my expert.
Who is Lorenzo?
Name
Age
Innovator
Marco Airoldi
23
Early Adopter
Veronica Buscaglia
21
Business
administration and
financial accounting
Minneapolis,
Minnesota
Early Majority
Francesco Toschi
21
Law and
International
Business
Los Angeles,
California
Field of studies
Biomedical
Engineer
Study abroad
Oslo, Norway
Decision making
When he buys
something he is not
impulsive, because
he wants to know
everything
Before buying he
asks to friends who
are innovators or
early adopters
Technology website
and magazines
(weekly)
Friends, generic
magazines,
advertisements (TV,
Youtube, Facebook)
Intensive
High
Moderate
$4 per month
$1 per month
Samsung Galaxy
Shazam
iPhone
Amazon
English, Italian, and
Spanish
iPhone
WhatsApp
English, Italian, and
French