Sample Exam Questions on Marketing(Higher and Ordinal} Sidgelixie Question 1 20. Identify each of the Sales Promotion Methods illustrated below. Write your answers in the spaces provided below each image. (One answer has already been completed.) 1 2 3. Loyalty Card Question 2 8. Explain the term ‘Market Research’.Question 3 17. Column 1 is a list of Marketing Terms, Column 2 is a list of Statements that can be matched to these Marketing Terms, (One statement does not refer to eny of the Marketing Terms) Marketing Terms Statements 1. Target Market A. Gathering information from existing sources 2. Marketing Mix B. People expected to become customers 3. Desk Research C. Gathering information from interviews D. Product, Price, Place and Promotion “Match the two lists by placing the letter of the correct statement under the relevant number below: Question 4 15. Explain two reasons why a business would advertise goods and services. @ (ii)Question 5 14, List the four P’s of marketing (the marketing mix) @ @w, (iii) (iv) Question 6 6. | This is a Channels of Distribution and Marketing Question Answer all parts of this question: (a) (B) © ‘The channels of distribution are the different ways by which a manufacturer can get its products to the consumers @ Illustrate, with suitable diagrams, three of these channels, Gi) Give one type of product distributed by each of these channels. 0) Explain, with examples, two methods of carrying out market research. & On 1 August 2011, SEE EASY Lid, a spectacles (glasses) manufacturer, is launching a new type of spectacles CN3D for watching 3D TV programmes. They will be available online at www.se ie. ‘The spectacles will sell at €9S cach but there will be a discount of 20% for the first $00 customers @ Calculate the cost of purchasing these spectacles if you are customer number 350. Gi) Draft suitable advertisement to promote the new spectacles (The advertisement should contain five pieces of information) Gi) Other than advertisements, explain two methods that SEE EASY Ltd could use to promote the CN3D spectacles, 3) (40 marks)Question 7 3. This is a Marketing Question. Answer all parts of this question: Due to the proposed introdnetion of a tax on parking spaces in the workplace ONYOURBIKE Ltd, abicycle manufacturer, decided to carry out market research to see if there was an opening for anew type of bicycle ‘The market research findings were as follows: © the bicycle should be capable of being folded up and stored easily when not in use; © the bicycle should come in five different colours and in three different sizes ONYOURBIKE Ltd decided to launch a new fold-up bicycle called the FUBAU on 1 July 2009. It will come in five colours and in three sizes. It will also have a bag in which the bicycle can be stored. ‘The bicycle can be assembled in twenty seconds and will weigh 8 kilos. The FUBAU will cost €390 to manufacture. The selling price will be cost plus 30%6, It can be purchased at all good bicycle shops from 2 July 2009, Note: A competitor BREAKDOWNBIKES Ltd has a fold-up bicycle selling at €600 and is available in only one size and colour: (A) Calculate the selling price of the FUB4U. 4) (B) Explain, with examples, two methods of carrying out market research. ® (C)___ Drafta suitable and attractive newspaper advertisement that could be used to launch the new fold up bicycle. (16) @) Other than advertisements, explain three methods that ONYOURBIKE Ltd could use to promote the new FUB4U. (12) (40:marks)Question 8 3. Outline two reasons why market research is important to a business w@ ai) Question 9 13. A summer festival is taking place in your local area next month. State three suitable methods of advertising this festival. 1 Question 10 14, Fillin the two missing Ps of marketing in the spaces provided: PRICE PROMOTIONQuestion 11 11. Ineach space below, write the most appropriate marketing term from the following list of six: SPONSORSHIP LOSS LEADER BRANDING COUPONS SPECIAL OFFER SAMPLING (Three of the terms above do not refer to any of the explanations below.) MARKETING TERM. EXPLANATION @ ‘Two for the price of one. di) Collect these and exchange them for free gifts. iii) Below cost selling.Question 12 7. _ | This is a question on Delivery Systems and Marketing. (Zo be completed on pages 16 end 17 of Section A) Answer all parts of this question: (A) Linda Carr is a marketing manager. She wishes to fly to Brussels on 18 September 2008, She checks the cost of tickets on the intemet for Fine Air and Wing Airlines. Their flight times are: Air Dublin - Departure Brussels - Arrival 06:50 Thu 18 Sep 2008 | 09:30 Thu 18 Sep 2008 Wing Airlines | 07:30 Thu 18 Sep 2008 | 10:20 Thu 18 Sep 2008 Fine (@) Give three reasons why a business person would use air transport. (nswer on page 16 of Section A.) Gi) Calculate how long the flight from Dublin to Brussels takes for each of the airlines, Show your answers and workings. (Answer on page 16 of Section A.) 20) (B) The following are the charges for both airlines. Linda will be checking in two bags. Airline Charges Fine Air Wing Airlines € € Fare 30.00 65.00 Airport taxes 32.75 14.80 Booking charge 7.50 1.00 Check in fee 5.00. 250 ‘Travel insurance 15.00 9.50 Bag check-in charge €10 per bag 3 par bag () Calculate the total cost of the flight for Linda with each of the airlines. Show your answers and workings. (Answer on page 16 of Section A.) Gi) On the basis of cost, which Airline would your recommend Linda to fly with? Answer on page 16 of Section A.) 20) (©) A Business Studies teacher gave the students an exercise on marketing. One student had all the correct explanations but put them in the wrong sentences. This is what the student wrote (@—Armarket isa list of prepared questions which consumers are asked as part of a survey: Gi) Market research is ying out anew product on a small nunber of consumers. (ii) A questionnaire is she use ofa name or logo to identify products. (ix) Test marketing is all she people involved in buying and selling a good or service. (¥) Branding is collecting information about what customers want to buy: Complete, in full, each sentence (in the space provided on page 17 af Section A) using the most appropriate explanation 20) (60 marks)