Methods in Business Research

Research Conducted by Tapal Tea

Presented by:
Zain Asrani
Sunny Maghnani

Hawk Eye View of the

Company
Founded by Adam Ali Tapal in 1947
Family Mixture was the first brand
Became the largest Pakistani Tea
Company and currently it has 9
different tea brands according to the
different cultural segments

Research on the Hard Pack

The Marketing Manager Service Mr.
Khawaja M. Musa was responsible
for conducting the research.
An experimental research was
conducted in different cities of the
country to analyze the consumer
behavior.
12 different sessions were taken.

Continue..
Target Market: House wives
belonging to different economic
classes.
Execution: getting feedback and
thoughts of the target market on the
different advertisements.
Ads were based on different brands
of Tapal Tea.

Outcomes
A group of target market was not
comfortable with the soft pack of one
of the brands of tapal.
THE BIG REASON: Status!!!
BRAND: Tapal Danedar

And Then..
After the launch, Tapal claims that it
is difficult to fulfill the market need of
hard pack due to high demand.

THANK YOU!!!