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#  $%&'$'
!     (
_ Inhales information
_ Does a lot on her own

_ Demands timely
responses
_ Uses mobile devices

h
 )  *   
_ ! yers ro tinely accessing information
incl ding:
_ Historical asking prices
_ Days on market
_ AVMs
_ Mortgage amo nt of seller
_ P rchase price paid by seller
_ Val ations on nearby homes
_ Comps

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_ ¬ million iphone and ito ch
handsets sold golbally so far
_ 8.¬M last q arter
#+   ,    
_  M downloads in 
months
_ # RE App
_ 2M homes viewed per
month
_ GPS, pan & zoom
_ Val es on all homes
_ 8M+ homes
_ 4M+ listings
_  rentals
_ Millions of solds
_ Saved searches, saved
favs,, share on fb & twitter,
favs
p sh notifications

¢
In addition to homes for sale, the app displays homes for rent, recently sold
homes, Make Me Move listings, and Zestimates on surrounding homes.
  -  +,.!
 

@hare home information using social


media such as Facebook and Twitter, and
email properties of interest to a friend or
real estate agent.
!    
_ 84% of b yers.
_ They¶re sing Realtor.com and Zillow, and
top local brokerage sites
_ looking for listings and agents.
_ They do a lot for themselves,
_ and expect a lot from agents, incl ding
_ instant responses.
_ They demand anonymity.
_ And they se mobile devices.
     .+,  
 +*
_ Syndicate listings
_ Meet internet clients¶ needs

_ Sharpen yo r game

_ Fish (& spend) where the fish are


M   

_ Agents & brokers need to cast


their net far and wide, incl ding
mobile
_ IDX is not eno gh
#   / 
_  of online leads ignored
_ Only % of online leads
answered in their entirety
_ Avg response time to email:

 ho rs,  min tes


˜      



 

      ! "


˜ "#    # 
 $% &'
   

_ Arm yo rself with information,


beca se yo r clients already
have it
- 
    
_ Minger at top of the sales f nnel
by providing free, sef l advice
-   ++ / 

_ Spend smartly online for extra


expos re
Spencer Rascoff, COO Zillow.com
Email: spencer@zillow.com
Twitter: @spencerrascoff
@spencerrascoff
!log:activerain.comspencerrascoff
!log:activerain.com