Factors

Southwest Plaza

Current Social Channels on Facebook, Foursquare, hidden in bottom right

corner. Have Twitter not listed.
Website

Park Meadows

FB, FourSquare and Pinterest are on the

homepage. Bottom right.

Colorado Mills

FB, twitter, youtube, Foursquare & Instagram

Bottom of page, centered.

Cherry Creek Shopping Center

Only FB, hidden in the bottom right corner.

Flatiron Crossing

Hidden in the bottom of website, not very

visible.

Facebook

facebook.com/SouthWestPlaza

facebook.com/ParkMeadows

facebook.com/ColoradoMills

facebook.com/cherrycreekshoppingcenter

facebook.com/ShopFlatIronCrossing/timeline

Likes

5,207

15,818

50,434

23,418

15,146

Tone and Content

Sales pitchy and friendly with random posts

about Mondays/manis/etc thrown in. Occasional
events/deals

Friendly, casual, informative. Mixture: sales,

lifestyle and funny pics.

Tabs

Stock tabs

stock tabs

Stock tabs.

Stock tabs and links to Instagram and Pinterest.

Stock tabs.

Posting Frequency

Daily or every couple days

Daily

Twice Daily

Daily

Daily

Twitter

@ShopSouthwest

@ShopParkMeadows

@ColoradoMills

N/A

@ShopFlatiron

Same as Facebook, retweet stores

N/A

Deals and more deals, mimics their Facebook

posts.

Content

Posts follow the exact same structure, pic of an

Trends, events, higher fashion, promoting
item, few word description, and hashtag the
products, but trying to stoke up interaction with
Good mix of content, has personal touch added.
store.
question posts.

Not too salesy, friendly and informative.

Not active. Last posts 2011, two posts in March. Inactive since 2011. Recently started back up in
Sales pitchy, deals, promotions
July. Similar to FB posts

Posting Frequency

3-5 times per week

Inconsistent, every couple days

Twice Daily

N/A

Daily

Tweet Tally

199

165

4,887

N/a

2,271

Followers

55

546

2,076

N/A

843

Following

681

1,777

N/A

266

Yelp

yelp.com/biz/southwest-plaza-littleton

yelp.com/biz/park-meadows-lone-tree

yelp.com/biz/colorado-mills-lakewood-3

yelp.com/biz/cherry-creek-shopping-centerdenver-2

yelp.com/biz/flatiron-crossing-broomfield-3

Reviews and ratings

26 reviews, 3 stars

128 reviews, 3.5 stars

81 reviews, 3.5 stars

134 reviews, 3.5 stars

75 reviews, 3.5 stars

FourSquare

foursquare.com/v/southwest-plazamall/4ba26973f964a52057f637e3

foursquare.com/v/park-meadowsmall/482d5840f964a520d24f1fe3

foursquare.com/v/cherry-creek-shoppingcenter/42b60700f964a52086251fe3

foursquare.com/v/cherry-creek-shoppingcenter/42b60700f964a52086251fe3

foursquare.com/v/flatironcrossing/49fdff57f964a520566f1fe3

Visits and ratings

7,882 total visits, 5.1 rating

12,486 total visits , 8.1 rating

18,884 total visits, 6.9 rating

47,658 total visits, 7.8 rating

24,791 total visits, 7.9 rating

Instagram

N/A

N/A

@shopcoloradomills

N/A

@flatironcrossingmall

Followers

N/A

N/A

516 posts, 187 followers

N/A

34 followers, 2 posts

Pinterest

N/A

pinterest.com/parkmeadowsmall/

N/A

N/A

N/A

Boards and followers

N/A

53 Boards, 1,128 Followers

N/A

N/A

N/A

SCREAM AGENCY SOCIAL MEDIA AUDIT

SOUTHWEST PLAZA