2

1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat

High
Involvement
Big
Differences
between
options

Few
Differences
between
options

-Complex
Process
-Brand Loyalty

-Anxiety
reduction
-Baseless
beliefs about the
product

Low
Involvement
-Experiment
-Random
behaviour
-Variety seeking

-Buy cheapest
one
-Random
behaviour
-Baseless
loyalty by inertia

1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis

7 Revise and Repeat

13

14

15

1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat

16

17

1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat

18

1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat

19

20

1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat

21

22

1 Consumer Analysis
2 Market Analysis
3 Analyzing Competition
4 Distribution
5 Marketing Mix
6 Financial analysis
7 Revise and Repeat

23

24

25