Summary

History
Management
Products and Services
Market and Competitors
Comercialization
Production and Operations
Finance (Projections and Capital Requirement)
Exit Possibilities
go daddy
.com - 599
.in - 199
.org - 230
Market Size:
The market size can be capitalized on the fact that India has close to 1-2 milli
on NGOs (ref. http://www.ngo.in/).
The number of corporate houses in India is close to and is increasing at the ra
te of and is expected to reach at (ref.).
Main Players on the Indian Market:
As per the current research scenarios, there were not many players found in this
domain of social enterprise.
Some of which were found are listed below,
http://www.yousee.in
http://www.karmayog.org
Marketing Approaches:
Majority of the marketing approaches would be conducted online using social medi
a platforms such as Facebook, Twitter, Google Plus etc.
Other approaches that would be employed to make the business model more visible
in the market would be word-to-mouth.
We would not be hiring full time employees for executing our various marketing c
oncepts. Instead, we would hire interns from various B-Schools, Engineering Coll
eges on a quarterly basis and would be incentivising them with digital marketing
real time work experiences.
If and when required we would conduct word-to-mouth marketing workshops for the
applicable interns.
The primary strategies for word-to-mouth marketing will be followed from the boo
ks:
The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth
Marketing
Robbin Phillips, Greg Cordell, Geno Church, John Moore
Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements - Robbin
Phillips, Greg Cordell, Geno Church, Spike Jones