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In the worst economy
retailer still struggle to
build loyalty among
cost conscious customer
and by all accounts, that
time won¶t be a lot
easier.
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h ëhange in
consumer
psychology.
h Less discretionery
cash to spend.
h Fear of finacial
and job security.
 "
 

#
#
h ¢atch expenses and
cash flow.
h ëontinue investing
in solution.
h Apply consumer
centric strategies.
h Apply chainStorage
system.
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 ë
SUMER ëE
RIë
MARKEI

h ëustomer-centric marketing raises
awareness and optimizes appeal
informed by customer intelligence.
h From the marketing perspective, the
industry is shifting from a one size
fits all mass media strategy to more
personalized communications based
on customer buying patterns and
prefrences.
 MERëA
ISI

h Merchandising is any
practice which contributes to
the sale of products to a retail
consumer. .
h From the merchandising
perspective, chains are
tailoring and localizing
assortment and pricing based
on local consumer demand.
 2RIëE 2IMIZI
 A
 IREë
MARKEI

m op priorities today include price
optimization and direct marketing
compagin management. Retailers
often deploy a series of self funded
, bite-sized programme with the
goal of achieving transformation
into a customer driven enterprise
that Is well postioned for long term
success.
 R LE F Eë
L 
echnology is a critical enabler. A
customer driven enterprises
requires execution at very detailed
level. Automation enabled by
analytical technology is required to
acheive this in a cost effective
manner.
hese technologies allow 21st
century retailers to offer the more
personalized service of the
yesteryear in a cost effective
manner.
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c
¢ith the pervasive web access
enabled by today¶s mobile devices,
the multi channel world is evolving
into a single retail channnel with
multiple channel touchpoints. his
allow the consumer choice, control
and visibility to construct their own
personalized shopping process ±a
foundation element of customer
centricity