Increased global supply started putting pressure on
the price of oil (i.e. prices started to decline due to increase in supply) Everyone expected OPEC to intervene and cut production to stabilize oil price. Saudi Arabia, one of the biggest producers - chose not to cut production putting further pressure on oil prices. Fearing loss of market share by cutting production
These reduced prices are also putting pressure on
other major oil producers like Russia, Iran and Venezuela whose cost of production are much higher in comparison to Saudi Arabia (lowest cost of production)