Alexa Ferreira

1 Pioneer Avenue
Rumford, Rhode Island, 02916
401-286-9891
alexa_ferreira@my.uri.edu

CAREER OBJECTIVE
To obtain an internship or job opportunity in the fashion industry using my verbal and written
communication skills where I may improve and encompass my Public Relations and Textiles and Fashion
Merchandising Skills.

EDUCATION
University of Rhode Island, Kingston, RI
, Expected graduation, Dec 2015
Public Relations, Marketing Principles, Public Speaking, Mass Media, Organizational Communication
Skills
Fashion Merchandising, Apparel Design, Textile Science, Textile Products, Textile Markets, Development
of Contemporary Fashion, Fashion Retail Buying

WORK EXPERIENCE
ELLE G RI, Wakefield, RI
Retail Buying/Merchandising Intern, Sep 2015 Present
Researching and reaching out to potential accounts
Assist in creating promotional events with the public
Photographing samples
Assisting with market logistics
Assisted in buying product
Assisted in designing store layout and visuals
WPRI 12, East Providence, RI
The Rhode Show Intern, Jan 2015 May 2015
Researched new trends and local happenings
Assisted in event production
Assist in segment planning and shoots, greeting guests, prop setup, and adding web content
Assisted promotional events including RI Fashion Week
ALEX AND ANI, Providence, RI
Key Holder, Sep 2013 Sep 2014
Floor Manager
Provide expertise on product knowledge by keeping current on all new collections as well as core
product lines
Create contact opportunities to grow the client base and build loyalty
Floor lead and direct employees
Employee engagement
ALPHA PHI IOTA DELTA CHAPTER, North Kingston, RI
Vice President of Marketing, Oct 2013 Nov 2014
Leads and directs the Marketing Department and holds regular meetings
Serve on Executive Council
Developed a written strategic marketing plan in collaboration with the Executive Council an
Advisory Board
1 Pioneer Avenue

Rumford, Rhode Island, 02916

401-286-9891

alexa_ferreira@my.uri.edu

Oversees and coordinates public relations, publicity, and philanthropic fundraising for the
chapter
Plans and executes fundraisers
Public Speaking
Serves on Program Council
Conducts a marketing analysis of the chapter image in collaboration with the Membership
Recruitment Department
Participated in Officer Transition upon taking office and following the completion of her term
Completes all Alpha Phi International reports in a timely manner
URI FASHION MERCHANDISING SOCIETY, Wakefield, RI
Society Member, Sep 2012 Sep 2015
Discuss current issues in the fashion industry, explore possible fashion internships and study
abroad opportunities, and encourage each other in the importance of communication through
dress
Organize URI annual spring fashion show
Assisted in production of clothing and set for fashion shows

ADDITIONAL SKILLS
Proficient in Microsoft Word, PowerPoint, Excel, Fashion GPS
Extensive use of social media technologies including Facebook, LinkedIn, Twitter, Instagram,
and Pinterest
Excellent oral and written communication; demonstrated leadership, salesmanship, and time
management

1 Pioneer Avenue

Rumford, Rhode Island, 02916

401-286-9891

alexa_ferreira@my.uri.edu