Glocalisation

Spot the difference

McDonalds

"The world's second-biggest restaurant chain after

Subway already tailors its menus to suit local tastes -which in India means no beef to avoid offending Hindus
and no pork to cater for Muslim requirements.
It will open its first vegetarian outlet in the middle of next
year near the Golden Temple in the Sikh holy city of
Amritsar in northern India, where religious authorities
forbid consumption of meat at the shrine.
"It will be the first time we have opened a vegetarian
restaurant in the world," a spokesman for McDonald's in
northern India, Rajesh Kumar Maini, told AFP."

Disney
"Disney is also walking a careful line with the Chinese
government, which approved the park, after two decades
of off-again, on-again talks, on the condition that it would
be sharply different from the original Disneyland, which
has become a symbol of American culture. Disney agreed
to heavily incorporate Chinese culture; dressing Mickey
Mouse in a kung fu robe would not do.
Authentically Disney but distinctly Chinese is how
Robert A. Iger, Disneys chief executive, described the
resort in an interview. There will certainly be familiar
Disney elements, but it will also be quite different from
the moment that you walk through the gates, he said."

Nescaf has also performed well on its value

communication in different markets. In China, its
messaging is about enjoying life to the fullest; in Australia
it speaks of being successful and well respected. Nescaf
enjoys strong glocalization scores and is used by more
than half of the consumers in China and Australia.
Nescaf has found the way to communicate a great
perception of its coffee, but for triggering different
emotions,

Ikea
Ikea, the global furniture company,
has apologised for deleting images of
women from the version of its
catalogue circulating in Saudi Arabia.
Ikea released a statement expressing
regret over the issue, saying: "We
should have reacted and realised that
excluding women from the Saudi
Arabian version of the catalogue is in
conflict with the Ikea Group values."
When Starbucks opened its coffee
shops in Saudi Arabia, it removed the
long-haired woman from its logo,
keeping only her crown.

 Explain how and why glocalization

occurs. [10 Marks]

Local responses to
globalisation
Where does the term 'civil society' appear in the IB Geography
syllabus?
Describe the role of information and communications
technology (ICT) in civil society and the transmission and flow
of images, ideas, information and finance.
Discuss civil society responses to globalization; the adoption,
adaptation (glocalization) or rejection of globalized goods,
services and cultural traits.
Describe the role of civil societies in raising awareness of local
and global environmental, social and cultural issues.
Examine the role of civil societies in supporting local economic
activity and strengthening local cultural values.
[The term in a plural sense is incorrect. There are no civil
societies there is just the civil society as in the one and only.]

 There are myriad definitions of civil society in

the post-modern sense. The IB Geography
syllabus defines civil society as:
Any organization or movement that works in
the area between the household, the private
sector and the state to negotiate matters of
public concern. Civil societies include nongovernmental organizations (NGOs),
community groups, trade unions, academic
institutions and faith-based organizations.

 Civil society examples

List a civil society example, for each of the
categories given below:

non-governmental organization
community group
trade/labour unions
faith-based organization
women and youth organizations
indigenous peoples organizations
professional associations and foundations

Aims:
To be able to discuss civil society responses to
globalization; the adoption, adaptation (glocalization) or
rejection of globalized goods, services and cultural traits.
To use the Slow Food Movement to evaluate the relative
costs and benefits of local commercial production to the
producer, the consumer and the local economy, compared
with the costs and benefits of globalized production.
Describe the role of civil society in raising awareness of
local and global environmental, social and cultural issues.
To use Traidcraft to examine the role of civil society in
supporting local economic activity and strengthening local
cultural values.

 Use the textbook and the video clips

to make notes on the response of
civil society to globalization.
1. The future of local

2.
3.
4.
5.

building a slow nation

Slow food
the things they said
Traidcraft

 Exam style questions:

Evaluate the arguments concerning the
adoption of local commercial production
rather than globalized production. [15
Marks]
Discuss the role of civil societies in
supporting causes at a local scale. [15
Marks]

Non-Globalised society
North Korea
The Amish people

Who are the Amish?

Why 'non-globalized'?
The Amish keep themselves separate, but not exclusive, following
the Biblical text "be not conformed to this world" (Romans 12:2).
Amish live like this not because they dislike or fear other human
beings but because they believe that salvation comes from the
redeeming power of living a loving life in a pure community of
believers who live in separation from the world.
The Amish avoid modern technology not because they want to live
ascetic and uncomfortable lives but to preserve the uniqueness of
their way of life.
They only avoid technology where it might damage the
community, not because they are Luddites or think technology is
inherently evil.
They don't allow telephones or electricity in their houses, because
both of these technologies would literally connect them to the
world through their wires.

 Electricity and petrol/diesel power are used in barns for work purposes.
Shared telephones are available outside houses in business premises or telephone
booths.
Televisions, radios and stereos are not used, which helps keep the Amish
unpolluted by the values advanced by the mass media. One Old Order Amish told
the scholar Donald B Kraybill that "television is the sewer line that connects you
directly to the cesspool of Hollywood".
For similar reasons, computers with internet access are banned, although Amish
can use a computer at an outside workplace.
New conveniences are assessed to see how they would affect the social patterns
and cohesiveness of the Amish community, and anything that might damage their
way of life is rejected. Less dangerous technology may be adapted to fit.
They scrutinize practices, services, and products to see whether they would
generate life-style changes which would hurt community solidarity, create tension
within families or between different families, or open the community to excessive
dependence on outside institutions.
Restrictions are not meant to impose suffering. Disabled people are allowed to use
motorized wheelchairs; electricity is allowed in the home for medical equipment.

Websites
http://
voices.yahoo.com/the-amish-way-why-amishhealthier-5266185.html
http://
www.dispatch.com/content/stories/local/2
010/01/08/amish.ART_ART_01-08-10_A1_BGG8
2C9.html
http://
news.bbc.co.uk/2/hi/programmes/newsnight
/8154091.stm
http://
abcnews.go.com/US/story?id=92732&page=
1