PSYCHOGRAPHICS

EXPLORER

EXPLORER GROUP
This group is all about discovery, taking risks and
experimenting with life.

They break rules and codes.

They are confident and open to change and new experiences.

They are clever and find puzzles easier to solve.

They are individualists and everyone has a different

personality.

Example Couple for

Explorer
John
Language Student (Training as
Translator)
In his spare time, John likes to visit
art exhibitions, go to exotic locations
in different countries, make foreign
friends, watch discovery channel,
likes to go camping.

Emily

Student Stunt Driver

He likes to read travel magazines.

He watches Discovery channel.

Takes photos on holidays.

In her spare time, Emily likes to go to

the car museum in London, drive
around race tracks, watch action
films, go to theme parks and attends
an annual storm chasing event.
She reads tech and motor news on
her tablet.
She watches Sky-Movies.
She records stunt footage on her
GoPro and shares it online.

Explorer Media Consumption.

Print: This group likes to read magazines about wildlife, space and current
news however they primarily find information on their phones. They are
more likely to read the Metro newspaper as they are likely to travel on the
tube.
Broadcast: They dont watch TV much and rather go to the cinema or
actually try to experience a show live. This can be either a TV or theatre
based event and this is what makes them superior over the
mainstreamers.
E-Media: They would tend to create content so that they can show their
own creations or ideas to their potential viewers. They may also look over
TED Talks for inspiration. The Adobe website would also be ideal for
explorers which host content created by Adobe users.