Crowd-funding

LI Jing!
lijing@se.cuhk.edu.hk

Scenario
Business man with a start-up company!
What you have:!
brilliant and practical ideas!
creative and enthusiastic people!
neat and money-making stus!

What you dont have:!

MONEY! MONEY! MONEY!

What will you do?

Loans from banks?

Problem of loans
Economic
downturn

k
s
i
R

No!

Res
tric
lend t
i
pol ng
icie
s

What you can try

Social
Media
Cloud
Computing
Internet

Crowd-funding
Websites

+
Community

Chances

Jobs

Economy

Types of Crowd-funding
Donation method
donate money in small increments!
Pre-order method
make online pledges!
pre-buy the order for later delivery!
Reward based method
investors get satisfaction of helping!
immediately get a predetermined reward/item of value!
no equity ownership!
Equity based method
allow large numbers to invest small amounts each online!
receive dividends / investment appreciation based on profits

Crowd-funding Revenue Growth

Increasing dramatically

What will
you do?
Watch the growth of
crowd-funding?!
or!
Become a part of it?

Our project
Design a new product/service!
Obtain key information: costs, market forecasts, etc.!
Make an innovation plan!
Submit your plan online in early April!
Readers read your plan and fund your project

Some Tips
Choose the right project type
Research / survey!
End date vs. monetary goals!

Be realistic when choosing your rewards

Give everyone an opportunity to help!

Tell a story
Pay attention
peoples comments!

Promote
share with your friends!
make it interesting: videos, pictures, etc.

An example-
Type
Name
Location
Brief Introduction
Cover Page
Video for promotion

Detailed description

About your plan

About me!
Introduce yourself!
What will I do!
A detailed description of your project!
Project development and risk!
Why need your help!
My pledge and reward

What are the advantage of crowdfunding campaigns compared to

common business companies?
Discussion

Thank you!
Q&A