PARTICIPANTINSTRUCTIONS

PROCEDURES
1. Theeventwillbepresentedtoyouthroughyourreadingoftheseinstructions,includingthe
PerformanceIndicatorsandEventSituation.Youwillhaveupto10minutestoreviewthis
informationtodeterminehowyouwillhandletheroleplaysituationanddemonstratethe
performanceindicatorsofthisevent.Duringthepreparationperiod,youmaymakenotesto
useduringtheroleplaysituation.
2. YouwillgiveanIDlabeltoyouradultassistantduringthepreparationtime.
3. Youwillhaveupto10minutestoroleplayyoursituationwithajudge(youmayhavemore
thanonejudge).
4. Youwillbeevaluatedonhowwellyoumeettheperformanceindicatorsofthisevent.
5. Turninallyournotesandeventmaterialswhenyouhavecompletedtheroleplay.
PERFORMANCEINDICATORS
1. Explainthetypesofadvertisingmedia.
2. Explaincomponentsofadvertisements.
3. Writepromotionalmessagesthatappealtotargetedmarkets.
4. Createpromotionalsigns.
5. Demonstrateappropriatecreativity.

EVENTSITUATION
YouaretoassumetheroleofaccountrepresentativeforABCOUTDOORADVERTISINGL.L.C.,
whichspecializesinoutdoorbusinesssigns.Youhavebeenaskedtodesignanoutdoorbillboard
advertisement for your citys new performing arts center and present it to your marketing
director(judge).
Youhavebeenassignedtoapotentialclient,theBARLINGTONPERFORMINGARTSCENTER.This
newperformancecomplexwillbeopeninginyourmetropolitanareainthreemonths.While
variousmanufacturingplantshavebeenBarlingtonschiefeconomicsupporthistorically,forthe
past10yearsthecityhaswelcomedmanynewtechnologycompanies.Thecitysdemographics
nowreflectahigherpercentageofyoungprofessionalswithfamilies.Inresponsetocitizens
desires, a new performing arts center has been designed, and the grand opening is eagerly
anticipated.
TheBARLINGTONPERFORMINGARTSCENTERisbesideatrendysportscomplexthatopenedlast
year.Bothbuildingsarelocatedinthehistoricsectionofthecitywhererevitalizationhasbeen
promoted for the past four years. The city has provided incentives for business owners to
renovatethebuildingsacrossthestreetandfornewbusinessownerstoopenstores/restaurants.
Theareaoffersampleshoppinganddiningoptions.Shopsintheareaincludearangefromsmall
boutiques to trendy consignment shops; eateries include Italian delicatessens and gourmet
restaurants. The area is popular and is quickly becoming a destination of choice for many
residentsoftheoutersuburbs.
Youaretodesignanoutdoorbillboardadvertisementfortheperformingartscenter.Thesign
willbe14feetx48feetandwillbelocatedbesidetwomainhighwaysenteringthecity.Your
marketingdirector(judge)hasaskedtomeetwithyoupriortomakingtheadvertisingproposal
to the BARLINGTON PERFORMING ARTS CENTERS director. The marketing director (judge)
wouldliketoreviewyourideabeforepresentingittothecentersdirector.
Youwillpresentyourdesignforthesigninaroleplaytotakeplaceinyourmarketingdirectors
(judges)office.Themarketingdirector(judge)willbegintheroleplaybygreetingyouand
askingtoreviewtheadvertisement.Onceyouhavemadeyourpresentationandhaveanswered
themarketingdirectors(judges)questions,themarketingdirector(judge)willconcludethe
roleplaybythankingyouforyourefforts.

JUDGESINSTRUCTIONS

DIRECTIONS,PROCEDURESANDJUDGESROLE
In preparation for this event, you should review the following information with your event
managerandotherjudges:
1.
2.
3.
4.

Procedures
PerformanceIndicators
EventSituation
JudgeRoleplayCharacterization
Participantsmayconductaslightlydifferenttypeofmeetingand/ordiscussionwithyou
eachtime;however,itisimportantthattheinformationyouprovideandthequestions
youaskbeuniformforeveryparticipant.
5.JudgesEvaluationInstructions
6. JudgesEvaluationForm
Pleaseuseacriticalandconsistenteyeinratingeachparticipant.
JUDGEROLEPLAYCHARACTERIZATION
Youareto assume the roleofmarketing director for ABCOUTDOOR ADVERTISING L.L.C.,
which specializes in outdoor business signs. You have asked an account representative
(participant)todesignanoutdoorbillboardadvertisementforyourcitysnewperformingarts
center.
Theaccountrepresentative(participant)hasbeenassignedtoapotentialclient,theBARLINGTON
PERFORMINGARTSCENTER.Thisnewperformancecomplexwillbeopeninginthemetropolitan
areainthreemonths.WhilevariousmanufacturingplantshavebeenBarlingtonschiefeconomic
support historically, for the past 10 years the city has welcomed many new technology
companies.Thecitysdemographicsnowreflectahigherpercentageofyoungprofessionalswith
families.Inresponsetocitizensdesires,anewperformingartscenterhasbeendesigned,andthe
grandopeningiseagerlyanticipated.
TheBARLINGTONPERFORMINGARTSCENTERisbesideatrendysportscomplexthatopenedlast
year.Bothbuildingsarelocatedinthehistoricsectionofthecitywhererevitalizationhasbeen
promoted for the past four years. The city has provided incentives for business owners to
renovatethebuildingsacrossthestreetandfornewbusinessownerstoopenstores/restaurants.
Theareaoffersampleshoppinganddiningoptions.Shopsintheareaincludearangefromsmall
boutiques to trendy consignment shops; eateries include Italian delicatessens and gourmet
restaurants. The area is popular and is quickly becoming a destination of choice for many
residentsoftheoutersuburbs.

Theaccountrepresentative(participant)istodesignanoutdoorbillboardadvertisementforthe
performingartscenter.Thesignwillbe14feetx48feetandwillbelocatedbesidetwomain
highwaysenteringthecity.Youhaveaskedtomeetwiththeaccountrepresentative(participant)
prior to making the advertising proposal to the BARLINGTON PERFORMING ARTS CENTERS
director. You want to review the account representatives (participants) idesign before
presentingittothecentersdirector.
Theaccountrepresentative(participant)willpresentthedesignforthesigninaroleplaytotake
place in your office. You will begin the roleplay by greeting the account representative
(participant)andaskingtoreviewtheadvertisement.
Duringthecourseoftheroleplayyouaretoaskthefollowingquestionsofeachparticipant:
1. Whattypeofimpactdoyouwanttohaveontheviewer?
2. How will you explain the important components of an outdoor advertisement to our
client?
Oncetheaccountrepresentative(participant)hasmadethepresentationandhasansweredyour
questions,youwillconcludetheroleplaybythankingtherepresentative(participant)forthe
work.
Youarenottomakeanycommentsaftertheeventisoverexcepttothanktheparticipant.

JUDGESEVALUATIONINSTRUCTIONS
EvaluationFormInformation
The participants are to be evaluated on their ability to perform the specific performance
indicatorsstatedonthecoversheetofthiseventandrestatedontheJudgesEvaluationForm.
Althoughyoumayseeotherperformance indicators beingdemonstrated bythe participants,
thoselistedinthePerformanceIndicatorssectionarethecriticalonesyouaremeasuringforthis
particularevent.
EvaluationFormInterpretation
Theevaluation levels listedbelow andtheevaluation rating procedures shouldbediscussed
thoroughlywithyoureventchairpersonandtheotherjudgestoensurecompleteandcommon
understandingforjudgingconsistency.
LevelofEvaluation

InterpretationLevel

Excellent

Participantdemonstrated theperformanceindicator in
an extremely professional manner; greatly exceeds
business standards; would rank in the top 10% of
business personnel performing this performance
indicator.

Good

Participantdemonstrated theperformanceindicator in
an acceptable and effective manner; meets at least
minimalbusinessstandards;therewouldbenoneedfor
additionalformalizedtrainingatthistime;wouldrank
in the 7089th percentile of business personnel
performingthisperformanceindicator.

Fair

Participant demonstrated the performance indicator

with limited effectiveness; performance generally fell
below minimalbusinessstandards;additionaltraining
would be required to improve knowledge, attitude
and/or skills; would rank in the 5069 th percentile of
business personnel performing this performance
indicator.

Poor

Participant demonstrated the performance indicator

withlittleornoeffectiveness;agreatdealofformal
training would be needed immediately; perhaps this
personshouldseekotheremployment;wouldrankin
the049th percentileofbusinesspersonnelperforming

thisperformanceindicator.

JUDGESEVALUATIONFORM
BSM
Event2

DIDTHEPARTICIPANT:
1.Explainthetypesofadvertisingmedia?
POOR
FAIR
0,2
4,6,8
Attemptsatexplainingthe
typesofadvertisingmedia
wereinadequateorunclear.

Adequatelyexplainedthe
typesofadvertisingmedia.

2.Explaincomponentsofadvertisements?
POOR
FAIR
0,2
4,6,8
Attemptsatexplaining
componentsof
advertisementswere
inadequateorunclear.

Adequatelyexplained
componentsof
advertisements.

GOOD
10,12,14

EXCELLENT
16,18

Effectivelyexplainedthe
typesofadvertisingmedia.

Veryeffectivelyexplained
thetypesofadvertising
media.

GOOD
10,12,14

EXCELLENT
16,18

Effectivelyexplained
componentsof
advertisements.

Veryeffectivelyexplained
componentsof
advertisements.

3.Writepromotionalmessagesthatappealtotargetedmarkets?
POOR
FAIR
GOOD
0,2
4,6,8
10,12,14
Attemptsatwriting
promotionalmessagesthat
appealtotargetedmarkets
wereinadequateorunclear.

Adequatelywrote
promotionalmessagesthat
appealtotargetedmarkets.

4.Createpromotionalsigns?
POOR
FAIR
0,2
4,6,8
Attemptsatcreating
promotionalsignswere
inadequateorunclear.

Adequatelycreated
promotionalsigns.

5.Demonstrateappropriatecreativity?
POOR
FAIR
0,2
4,6,8
Attemptsatdemonstrating
appropriatecreativitywere
inadequateorunclear.

Adequatelydemonstrated
appropriatecreativity.

Effectivelywrote
promotionalmessagesthat
appealtotargetedmarkets.

Veryeffectivelywrote
promotionalmessagesthat
appealtotargetedmarkets.

GOOD
10,12,14

EXCELLENT
16,18

Effectivelycreated
promotionalsigns.

Veryeffectivelycreated
promotionalsigns.

GOOD
10,12,14

EXCELLENT
16,18

Effectivelydemonstrated
appropriatecreativity.

Veryeffectivelydemonstrated
appropriatecreativity.

6.Overallimpressionandresponsetothejudgesquestions?
POOR
FAIR
GOOD
0,1
2,3,4
5,6,7
Demonstratedfewskills;
couldnotanswerthejudges
questions.

Demonstratedlimitedability
tolinkskills;answeredthe
judgesquestions
adequately.

EXCELLENT
16,18

Demonstratedthespecified
skills;answeredthejudges
questionseffectively.

EXCELLENT
8,9,10
Demonstratedskills
confidentlyandprofession
ally;answeredthejudges
questionsveryeffectively.

JudgesInitials

TOTALSCORE