Eastbrooke

nd

Our Vision
By 2030, Thames Chase
Community Forest will be
recognised as an inspirational
example of landscape
regeneration where
enhanced, connected
woodland and green space has
made a clear difference to
wildlife and peoples lives

Income

Eastbrookend - Current
position

Income from the assets at Eastbrookend,

pa/
Rental income from Hooks Hall Farm

22000

Grazing license

3000

Fishing licenses

13000
38000

Caf in Millennium Centre

Office rental MC (paid directly to Ranger Service for one
post)

0
30000
30000

Park Events

15000

Schools and Educational Events

5500
20500

Total Income

88500

Current position
Expenditu Millennium
re
Centre
Running Costs/
pa
Energy/ utilities

15000

Security

7500

Maintenance

7500
30000

Eastbrookend Country
Park
Management and Maintenance costs for the
Park/ pa
Tree works

3500

Replanting
General mowing, waste management and emptying
bins

4000
15000

Meadow mowing

4000

Managing ditches and drainage

General maintenance: fences, signs and
paths
Maintaining
lakes

4000

5000
7500
43000

Current position

Annual deficit of

-84,500

Business Strategy - 5
interventions

Indicates need for more

aggressive option/more
strategic approach (e.g.
Wider assets)

(break even)

Interventions not
able to address
deficit (though not
able to live-test)

Business Strategy
for a more self-sufficient park remaining under local authority control

Income generation

BAU:
Ranger
Services
Education
Rental/
licences
Ranger-led
Park
events

1. Cafe
Enables
additional
uses and
audiences

2. MC
Office
Space
Office
rental
within
Millenniu
m Centre
(Council/
business)

3. Temp.
spaces
Additional
office
space/par
k
amenities
in
temporary
structures

Reduce
cost
4. Park
Events/
Activities

5.
Voluntee
ring

Third
party
events/
activities
generatin
g
hire/licenc
e income

Collaborat
e with
volunteers
to reduce
M&M costs
and draw
new
audience

2. MC
Office
Space
1. Cafe
Enables
additional
uses and
audiences

Office
rental
within
Millenniu
m Centre
(Council/
business)

3. Temp.
spaces
Additional
office
space/par
k
amenities
in
temporary
structures

4. Park
Events/
Activities

5.
Voluntee
ring

Third
party
events/
activities
generatin
g
hire/licenc
e income

Collaborat
e with
volunteers
to reduce
M&M costs
and draw
new
audience

Key issues
Overall

Cafe

MC Office

Temporary
structures
3rd party
Events/
activities
Volunteering

- Considering park assets in isolation

- Partnership working with TCT/FoG Gatekeeper?
Capacity? Will? Officer/member relations?

- Is caf viable? But prerequisite for follow

on uses
- Local authority ownership of process
- Planning permission (change of use).
Subsidy?
- Are Council departments talking to each
other?
- Planning permission (unable to live test)
- Local authority will/ownership of process
- Opportunity for Friends of Group
- Local authority ownership of process
- Friends of Group need support
- Connection of FoG and Council plans (ringfencing)

Business Strategy
for a more self-sufficient park

Income generation

Reduce cost

1. Identify assets
2. How could these assets be used to generate income/reduce
cost?
3. Who are the stakeholders? Who are the audience?
4. Income potential what are the costs (set up/maintain). Could
it be viable?