UNIVERSITI MALAYSIA SABAH

SCHOOL OF SCIENCE AND TECHNOLOGY (SST)

INDUSTRIAL CHEMISTRY PROGRAMME
SEM I 2012/2013
FUNDAMENTAL OF ENTREPRENEURIAL ACCULTURATION (UW00302) FUNDAMENTAL OF ENTRE
FUNDAMENTAL OF ENTREPRENEURIAL ACCULTURATION (UW00302) FUNDAMENTAL OF ENTRE
FUNDAMENTAL
OF ENTREPRENEURIAL
ACCULTURATION (UW00302)
FUNDAMENTAL OF ENTRE
FUNDAMENTAL
OF ENTREPRENEURIAL
ACCULTURATION
FUNDAMENTAL OF ENTREPRENEURIAL ACCULTURATION (UW00302) FUNDAMENTAL OF ENTRE
SEAWEED
POPIAH(UW00302)
COOPERATION
FUNDAMENTALACCENTURE
OF ENTREPRENEURIAL
ACCULTURATION
FUNDAMENTAL OF ENTRE
FUNDAMENTAL OF ENTREPRENEURIAL ACCULTURATION (UW00302) FUNDAMENTAL OF ENTRE
UW00302 (UW00302) FUNDAMENTAL OF ENTRE
FUNDAMENTAL OF ENTREPRENEURIAL ACCULTURATION
FUNDAMENTAL OF ENTREPRENEURIAL ACCULTURATION (UW00302) FUNDAMENTAL OF ENTRE

BUSINESS PROPOSAL
SECTION

:8

TITLE

: BUSINESS PROPOSAL

COMPANY NAME

: ACCENTURE

LECTURER

: PN AWINA KAMIS

SUPERVISOR

: DR. SAZZMAL EFFENDI BIN ARSHAD

DATE OF SUBMISSION

: 9TH NOVEMBER 2012

NAME

GROUP MEMBER
MATRIC NUMBER

AKMAL BIN KAMARUDIN

ALVIANAH WELLES
ANIS BINTI MOHAMAD
ASMIRAH BINTI NAHRUD
ASTRI SUSILA BINTI SARIPPUDIN
BAZONA PRUDENCE
BOYREY RICHIE RICHARDOR GEOFFERY
CHAI WUI HUNG
CHARMINE CHARMELIA BINTI AIE
CHEN CHEE YONG
CHEONG VON FEI
CHRISTYNE SURINDAI C MOOSOM

1.0 EXECUTIVE SUMMARY

BS11110029
BS11110032
BS11110043
BS11110051
BS11110053
BS11110067
BS11110070
BS11110081
BS11110086
BS11110090
BS11110098
BS11110120

SIGNATURE

The product that will be sell by our company is Seapiah or also known as
seaweed popiah. The idea of the product came from the combination of Malay food,
that is Popiah, and seaweed, that always been used in the making of Japanese food,
sushi. This idea is invented to make a food or product that only some of the people in
UMS have ever tried it before.
The uniqueness of this product is different than other groups. Firstly, it have
many flavours, or by other mean, given the customers many choices for the snacks.
There are five flavours that can be choose for the product, such as original flavour,
tomyam flavour, anchovies flavour, chicken flavour, and Horlicks flavour. This will
give the customers to choose any flavour that they think is suitable for them.
Besides, it will be packed, and make it easier to customers to bring the food
anywhere, without any concern. Furthermore, the product also last longer if kept
properly, without any exposed to air in a long period of time.
Based on discussion between group members, we agreed to sell food or
product as our task for APK Day. This form of business have their own risks, either
gaining so much profits, or even the overall sales is not reach the target. However,
after get the decision within the group members, we decided willing to take the risk
or any further consequences by choosing this type of business, and will give our best
to make our project is a full success.
Group members also act as human resources have been given by the lecturer
by according to alphabets of names in class. The leader of this group acts as the
mover and responsible as the others help to make our project is a success. Besides
that, we also have been given a supervisor, which is one from the lecturers, to
supervise our works during these periods of time, and helping others to solve any
problems that maybe occur during the day. Supervisor also act as advisor, meaning
that the supervisor will give any advice to solve any problem, or all of the group
members and lecturer will have to figure out together, to make the other works done
completely and perfectly.
We also have made a target to sell our food or product. The first in ranking is
Universiti Malaysia Sabah students, because our food is convenient to eat anytime,
anywhere and it also easier to bring everywhere. Besides, our product is also cheaper
than other product, which can boost in sales, and hopefully can reach the target that
we have set earlier. Second is the Universiti Malaysia Sabah lecturers, will hoping the

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lecturers interested in trying a new type of food, and combination of food from
different countries.
On competitive advantages, the products that we are selling have many
advantages. First, the product is a unique for other product that only some of people
know about the food that we want to sell. Secondly, the price is also cheap, than any
other product prices. Thirdly, our product have many choices, and varieties, make it
more interesting, and make customer wandering which flavour is the best among all
flavours that being created.
We have planned some strategies to make our product is very well known, and
will help customer satisfied with our product. The major strategy is by promoting our
product through social websites, such as Facebook and Twitter. Second, we will
promote our product straight away to the customer, by giving them discount voucher
for some earliest customers. Besides, we will also having a pre-order for our product,
for make sure our customers get first what they ask from us. Furthermore, during the
expo day, we will also give the customer some samples, and later choose which
flavour they want for their snacks.
The main income in order to make this project is a success is about income, or
roughly stated as profit, and debts. For the first step, money collections between the
members of the group have been done, to buy our ingredients and other stuffs.
Besides, their person in the group that incharged during the expo day, will be given
payment, or advance for the hard work that will be done. Our project will not involve
any debts to others, because from the starts the money is just being collected
between the group members.

2.0 BUSINESS BACKGROUND

2.1 BACKGROUND OF THE STUDY
The Accenture Company was established and comes out with the idea of popiah. Our
business plan is to provide food services for UMS students. The company business
strategy is direct selling. The company will sell and promote the products during the
APK EXPO. Students also can send request or pre-order this popiah. We will sell this
popiah by weight. In the other words, it is by kilograms. The company chooses
popiah as our business because popiah has always been a favourite delicacy among
people from all ages.
2.2 TYPE OF BUSINESS
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The form of our business is proprietary limited type and consists of 11 people in the
management team who are qualified. This proprietary limited occurs when eleven of
us decide to pool capital and work together with each other. In this form of business,
we are joint-owners of the business and therefore we will share the business profits
and risks. Our group will carry the responsibilities together. This means that we are
liable for risks and debts of the business even if it is caused by the actions of one of
our partners.
2.3 LOCATION OF BUSINESS
The companys stall will operate in area of 16. The stall will operate from 8am to
5pm. Accenture company tends to aim the customers during the lunch hours (12pm2pm) and break sessions (10am-11am, 2pm-4pm) because this is the time frame
where crowd of students will have the free time to come to the EXPO.
2.3 VISION, MISSION, OBJECTIVES AND LOGO OF COMPANY
2.3.1 VISION
To combine responsible shareholders of company and aggressive strategic marketing
with genuine products at affordable prices by providing quality products and best
service to customers.
2.3.2 MISSION
Accenture Corporation strives to ensure that each customer receives quality, prompt
and friendly services. We seek to offer all customers well-prepared and same taste of
products by using quality ingredients at affordable prices. We also ensure that each
customer is treated and thanked with respect and dignity that they deserve. We seek
to offer professional and honest relationships with shareholders and between
customers. We also make efforts to nurture our customers to appreciate our mother
nature by utilizing the use of paper bag instead of plastic bags. By maintaining these
objectives, we are assured that we will gain fair and genuine profits and therefore
contribute to the community that we serve.
2.3.3 OBJECTIVES
The objectives of selling these products are as follow;
1. To cultivate and increase the fundamentals knowledge and entrepreneurship skills
among shareholders.
2. To develop and boost critical and creative thinking among shareholders for
innovative and unique products.

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3. To achieve a good understanding between the shareholders and as well as

between customers and shareholders as a mean of providing best service to
valued customers.
4. To achieve a maximum profits for the shareholders through selling the said
products.

2.3.4 LOGO

The logo above is designed by our company that will be the essential
trademark of our products. It is technically based on our mission and the
characteristics of our products and as well as its colors which brings vast meanings
that will stand us out different from other companies in the market.
The red color that circles our logo represents our companys ability and energy
to evoke appetite among customer by selling tasty and quality products at affordable
prices. It also signifies our creativity in playing around with the flavours and
ingredients of our food products. By choosing a bright yellow colour which fills the
oval shape, it shows that we are keen to have a friendly and respectful relationship
with customers.
The blue colour means we undertake the responsibility to achieve our goals in
business marketing. We work together as a team of shareholders to enhance our
companys products and respect each others ideas and opinions.
The oval shape brings the meaning of one of the most important ingredients in
our products which are the eggs. The egg which cracks in the middle means that our
products are crunchy and cracks easily just like the eggs shells. Literally, the
statement that is written in the logo, CRACK YOUR SNACKS is to show and promote
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that our snacks are crunchy and that we urge our customers to taste the crunchiness
and tastiness of our products.
2.4 COMPETITIVE ADVANTAGES
There are several competitive advantages that we gained by offering our
customers a different range of our products. Therefore, with these kinds of
advantages, we are assured that we will be the strongest company in the market.

PRODUCTS

1. Accenture
Popiah
Skin
with Seaweed

2. Accenture
Popiah
Skin
with
Anchovies

3. Accenture
Popiah
Skin
with Horlicks
Powder

4. Accenture
Popiah
Skin
with Tom Yam
Seasoning
5. Accenture
Popiah
Skin
with Chicken
Seasoning

ADVANTAGES
Products
prices
are
at
affordable
and
cheap
amount.
Crunchiness can last for 1
week
although
these
products are fried 2 days
prior selling it at the
business location.
Do not cause any health
effects to the body. No extra
ingredients
such
as
preservatives or flour are
added
to
enhance
the
crunchiness of the popiah
skin.
These products come with
different filings that cover all
different types of Malaysian
taste buds such as sweet,
sour, hot, spicy and salty.
This will provide a wide
range of flavour options for
the customers.
Can be eaten at anytime and
anywhere because of our
packaging that is convenient
for customers.
The flavours and textures of
our products are not affected
by
the
surrounding
temperature
that
our
customers will have their
own desire when to eat it.
Our products are sold at RM
per 100 gm which assures

THREATS
Our popiah skin with
anchovies,
Horlicks
powder and tom yam
seasoning are not sold
in the market that it
may
cause
our
customers to have a
second thought to buy
it.
Hot and sunny day at
the business location
during the selling days
will
attract
the
customers to buy cold
drinks
instead
of
snack foods.

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buyers to buy it as the

weight is maintained and
precisely weigh at cheap

3.0 PRODUCTS AND SERVICES

3.1

PRODUCT AND SERVICE DESCRIPTION

Our unique product is the seaweed popiah that come in a variety of flavours such a
original, tom yam, chicken, curry, black pepper, cheese, anchovies, milk with
horlicks, and prawn flavour.
The table below shows the suggestion combination of our products:
FLAVOURS
Original
Tom yam
Chicken
Curry
Black pepper*
Cheese*
Anchovies*
Prawn*
Milk powder
horlicks

COMBINATIONS
Popiah
Popiah
Popiah
Popiah
Popiah
Popiah
Popiah
Popiah

+
+
+
+
+
+
+
+

seaweed
seaweed
seaweed
seaweed
seaweed
seaweed
seaweed
seaweed

+
+
+
+
+
+
+

tom yam powder/spices

chicken floss
curry powder/spices
black pepper powder
cheese powder
fried anchovies
prawn powder

Popiah + seaweed + horlicks + milk powder

*subject to changes

This is the ingredients that used in making our products.

1. Popiah
2. Seaweed
3. Egg as glue for the popiah
4. Spice such as curry, tom yam and black pepper
5. Cheese powder
6. Chicken, prawn and anchovies floss
7. Milk powder and horlicks powder
8. Oil for frying
Apparently, such foods are not on sale in UMS neither at the market. So our
products may come to enlighten our customer taste bud. Our product is a new idea in
food industry replacing the usual popiah that always found at the market or bazaar
which is fried and the filling is vegetable and so on. Compare to our product, the
usual popiah is round in shape, but our popiah is flat which is also being deep fried as
the usual popiah. In addition, our popiah product is last longer because of the dry raw
material that used in preparing the products such as popiah, seaweed, and it is will
be fried.
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Our products can be classified as a snack or junk food. But the products are
very health because the products are made by us and there is no food additive
added. There also a guarantee that our products are delicious more than the other
snack found in market. Moreover, our products are easy to consume and handy to
bring to anywhere and can be placed everywhere such as inside our bag or pocket.
Last but not least, our product can be purchase in low prices as the raw materials are
cheap.
3.2 UNIQUENESS OF OUR PRODUCTS
Come in a variety of flavors
Flat in shape not round
Long lasting and can be keep for a long time in air tight container
Cheap and affordable by all people
Delicious as it comes in many flavours
Crunchy because its fried
Only available at UMS and at out stall
Besides of the deliciousness, our product also contains its own nutrient that is listed
below:
POPIAH: Popiah also contain Vitamin C. Vitamin C act as reducing agent will
reduce to ascobate absorbed in the small intestine by sodium-dependent cotransporter, SVCT1 and SVCT2 and diffuse into extracellular and enter plasma
through anion channel. Besides, it reverse oxidation by donating electron to
hydrogen ion result in preventing initial damage of cell multiply and become
cancerous cell. Risk of cancer may reduce. 65-70mg/daily vitamin C needed
from adolescence to adult (RNI Malaysia, 2004). The table below shows the
nutrition fact for popiah skin:

SEAWEED: Seaweeds provide few calories because of their high water and low
fat content, making them ideal for low-calorie diets. However, the Journal of
Medicinal Food 2009 report points out that few controlled studies have been
performed to analyze the effects of seaweed consumption on overweight and
obese people. The main benefits of seaweed consumption appear to be
associated with cardiovascular and intestinal health. Its effects on bone health
and body weight regulation need further investigation. Additionally, the
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presence of the fiber molecule algin allows seaweed to attract various metals in
the gastrointestinal track like mercury and lead and draw them out of the
EGGS: Eggs are one of the only foods that contain naturally occurring vitamin
D. Eggs may prevent breast cancer. In one study, women who consumed at
least 6 eggs per week lowered their risk of breast cancer by 44%.Eggs promote
healthy hair and nails because of their high sulphur content and wide array of
vitamins and minerals. Many people find their hair growing faster after adding
eggs to their diet, especially if they were previously deficient in foods containing
sulphur or B12.
CHICKEN: Chicken is not only an excellent source of niacin, but is also a good
source of vitamin B6. This particular mix of B-complex vitamins makes chicken a
helpful food in supporting energy metabolism throughout the body, because
these B vitamins are involved as cofactors that help enzymes throughout the
body guide metabolic reactions.
PRAWN: Loaded with protein, vitamin D, vitamin B3, and zinc, shrimp are an
excellent, carbohydrate-free food for anyone determined to shed off pounds.
Zinc supplementation of zinc deficient subjects has been shown to increase the
levels of circulating leptin. Leptin is a hormone that plays a key role in
regulating the body's energy expenditure, fat storage, and appetite. Insufficient
leptin levels are believed to be the primary cause of food cravings, overeating,
and obsession with food. The iodine in shrimp is good for the proper functioning
of the thyroid gland which controls the basal metabolic rate, or the rate at which
the body consumes energy at rest.
ANCHOVIES: It is good for heart health because anchovies are a good source of
polyunsaturated fatty acids, they are beneficial for heart health. Eating
anchovies can reduce bad cholesterol levels in the blood and reduce the risk of
serious cardiovascular problems.
MILK POWDER AND HORLICKS: Vitamin A - helps keep skin healthy; helps
the immune system to function; important for healthy eyes and normal vision.
Thiamin (B1) - helps to release energy from food; required for helping the
nervous system and heart to work efficiently. Riboflavin (B2) - necessary for
keeping skin and blood healthy; helps to release energy from food.
CHEESE: There is a very high concentration of essential nutrients in cheese
including high quality proteins and calcium. Cheese is extremely high in its
calcium content. In addition, cheese has a very low content of Lactose. Lactose
is a substance that comes from food and can harm teeth (The older the cheese,
the lower the Lactose levels). Eating certain varieties of cheese such as aged
Page | 9

Cheddar, Swiss, Blue, Monterey Jack, Brie, Gouda, and processed American
cheese.

4.0 ADMINISTRATION/ MANAGEMENT PLAN

4.1

ORGANIZATION STRUCTURE

DIRECTOR
Chai Wui Hung
SECRETARY
Christyne
Surindai

FINANCIAL
DIRECTOR
Cheong Von Fei

ASSISTANT
SECRETARY
Astri Susila
PUBLIICITY
MANAGER
Akmal
Kamaruddin
ASSIST.
PUBLICITY
MANAGER
Alviahnah
Welles
4.2

STALL
MANAGER
Chen Chee Yong
ASSIST. STALL
MANAGER
Anis Mohamad
Boyrey Richie

PRODUCT/
MARKETING
MANAGER
Charmine
Charmelia
ASSIST. PRODUCT/
MARKETING
MANAGER
Asmirah Nahrud
Bazona Pruderne

TASK AND RESPONSIBILITIES

DIRECTOR
Name: Chai Wui Hung
Matric No: BS11110081
Email: hung_1891@hotmail.com

Functions: 1. To set the product through discussion with the

group and achieve total agreement
2. To make sure each department is functioning
well
3. To coordinate with the organizer and make
sure everything is in order.
SECRETARY
Name: Christyne Surindai C. Moosom
Matric No: BS11110120
Email: cheeriogoodbye@hotmail.com
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Functions: 1. To record all the meeting minutes

2. To relate the latest information to the other
group
members.
ASSISTANT SECRETARY
Name: Astri Susila Binti Sarippudin
Matric No: BS11110053
Email: astrisusilas@gmail.com

Functions: 1. To record all the meeting minutes

2. To relate the latest information to the other
group
members
TREASURER
Name: Cheong Von Fei
Matric No: BS11110098
Email: cvf1991@hotmail.com

Functions: 1. To prepare the budget planning before the

actual
selling
2. To prepare the budget report after the actual
selling
3. Keep track of flow of money throughout the
whole
process

PUBLICITY MANAGER
Name: Akmal Bin Kamarudin
Matric No: BS11110029
Email: akmalbinkamarudin@gmail.com

Functions: 1. To prepare the design for both the flyer and

poster
2. To prepare the facebook group and
advertistment
ASSISTANT PUBLICITY MANAGER
Name: Alvianah Welles
Matric No: BS11110032
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Email: alvianah92@gmail.com

Functions: 1. Assist publicity leader in her work

2. Promoting and keeping track of pre-order
STALL MANAGEMENT MANAGER
Name: Chen Chee Yong
Matric No: BS11110090
Email: cheeyong_aaw@hotmail.com

Functions: 1. In charge of decorating and preparing

anything
necessary for the stall
2. Prepare duty roster for stall
ASSISTANT STALL MANAGEMENT MANAGER
Name: Boyrey Richie Richardor Geoffery
Matric No: BS11110070
Email: Chard_OR_Deamz91@yahoo

Functions: 1. In charge of money collecting during the

EXPO
2. Inform the amount of money collected to
Treasurer
3. Assist stall management leader
Name: Anis Binti Mohamad
Matric No: BS11110043
Email: aq_chantek103@yahoo.com

Functions: 1. Make sure every group member obeys the

duty
roster set by the stall management leader
2. In charge of money collecting during the
EXPO
3. Inform the amount of money collected to
Treasurer

PRODUCT MANAGEMENT MANAGER

Name: Charmine Charmelia Binti Aie
Matric No: BS11110086
Email: charminecharmelia@hotmail.com

Functions: 1. To make sure everyone understands the

process of
Page | 12

making the products.

2. To ensure quality of product is up to standard
3. To come out with marketing strategy on
increasing
the output of sales
ASSISTANT PRODUCT MANAGEMENT MANAGER
Name: Bazona Prudence
Matric No: BS11110067
Email: ba3onaprudence@yahoo.com

Functions: 1. To assist product/sales management leader

2. To carry out the marketing strategy
3. To keep track of sales throughout the EXPO
Name: Asmirah Binti Nahrud
Matric No: BS11110051
Email: prince_myrandy21@yahoo.com

Functions: 1. To assist product/sales management leader

2. To carry out the marketing strategy
3. To keep track of sales throughout the EXPO
4.3

Grant chart

Refer to appendix.
4.4

SWOT analysis

SWOT analysis is a simple yet useful planning tool to understand the Strength
Weaknesses Opportunity and Threats for our business.

STRENGTH

WEAKNESSES

OPPORTUNITIES

Provide nutritious balanced diet food which can provide

sufficient energy to the body.
RM2 is a reasonable price and affordable by all customers
per packets because it consists of variety of flavours.
Our products cannot be found at any cafeteria in UMS.
Thus, customers will be attracted by our products more
easily.
Our products will be prepared on the before EXPO begin
and keep it in air tight container to remain its crunchiness.
Some of the raw materials are quite costly for example,
seaweed sheet.
Lack of man power. We have to divide time between going
to class and running the business. This will cause our
business cannot run efficiently.
Other company might sell the same products.
Affordable price.
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THREATS

Strategic selling place

Products are not favourable by most customers

Might not chunchy as it expose to the air.

Inaccurate when weighing the product.

5.0 INDUSTRY, MARKET, AND COMPETITIORS

ANALYSIS
5.1

Characteristics of the industry (size, attractiveness, profit

potential)
The market is a place for suppliers to sell their products and provides services
to customers. Buyers can choose the products and services that are provided by
suppliers in the market. Therefore, the analysis of the market is so important for
suppliers to do their business and also provide services to clients. Size of the market
depends on the needs and desires of the buyer. Market size can be quite big if the
specific product demands are high and the market is said to be small if the specific
product demands are low.
5.2. Competition faced in the market
5.2.1 Competitors analysis
After conducting several researches, we found that there are some stalls sell the
same product like what we do. Besides that, we are facing pressures from other stalls
that selling variety sets of foods and drinks (combo). This is because buyers are more
attracted to those fast foods and low price foods. Although this may affect our profits,
but we should take these competition as a challenge in order to sell our products on
the expo days. In fact, competition always exists when you want to start a business.
5.2.2 How to diminish/sidestep the competitive forces
We are confident with our product, which is seaweed popiah. This is because our
seaweed popiah is so special that it has a flat-shaped and is different from the popiah
proposed by other stalls. We will offer few flavours with different tastes which suit to
our products to attract buyers. To compete with other stalls who are selling fast-foods
and drinks, we will sell our products by different quantity or amount, which is 100 g
and above. We will promote our products by various of medias before the expo days,
and offer pre-order services to all students and lecturer in the campus.
5.2.3 Market analysis
Market size/ share
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Market size is the number of buyers and sellers in a particular market. This is
especially important for companies that wish to launch a new product or service,
since small markets are less likely to be able to support a high volume of goods.
Large markets could bring in more competition. In our case, our market is at UMS.
Most of the buyers could be the students and lecturer in the university. To understand
more detail on the demand of our product, we need to do a market research. Besides
that, we need not to do a detailed market share as our market size is a little bit
smaller limited to only university areas.
Market research
To know the demand of our product, we had conducted a market research on our
product. With the use of Google Docs, we had created a questionnaire in the internet
which consists of few questions regarding of our product. Till 23 rd October 2012 12.00
am, there are 116 peoples had participated in this research. The followings are the
format of our questionnaire:
5.2.4 Research results
To know the demand of our product, we had conducted a market research on our
product. With the use of Google Docs, we had created a questionnaire in the internet
which consists of few questions regarding of our product. Till 23 rd October 2012 12.00
a.m., there are 116 peoples had participated in this research. There are 54 males
(46.55%) and 62 females (53.45%) involved in this questionnaire. Among these 116
peoples, majority of participants were come from SST (51.72%), SSMP (12.93%), and
SPE (12.07%). Minority were from SKTM (8.62%), SPKS (5.17%), SSS (2.59%), others
(2.59%), SPTA (1.72%), SPSS (1.72%), SPU (0.86%) and none from SPS.
We offered several flavors for our seaweed popiah. These flavors are original,
tomyam, chicken, ikan bilis and milk powder and horlicks. From the research, the
most favorite flavors for our product are chicken (31.03%), original (30.17%) and
tomyam (25%). Minority had chosen the flavor of ikan bilis (5.17%) and milk powder
and horlicks (8.62%). These results shown that majority of people in the university
prefer to eat common flavors that had existed in the market that they are familiar
with. The reason of minority for some flavors because they never try it before and is
curious about the taste of it. Besides that, we also found that most of participants in
the research prefer the price of our seaweed popiah to be RM 1.50 for 100 g
(65.52%). This followed by only 13.79% for RM 3.00 in the 300 g category, 11.21%
for RM 2.00 in the 100 g category, 6.03% for RM 3.00 in the 200 g category, 2.59%

Page | 15

for RM 3.50 in the 200 g category, and 0.86% for RM 3.50 in the 300 g category. From
these results, we know that everyone prefers the cheapest price for a product.
From this questionnaire, we found that majority of the participants prefer to buy
our products, which is 84.48% of the participants. Only minority which is 15.52% not
prefer our products. There are several reasons for those not preferring our product.
The main reason is lack of pictures in the questionnaires (27.78%), followed by the
product not nice (27.78%), expensive for the price (22.22%), curious or not sure
whether to purchase or not (16.67%) and no reason (5.56%).
This questionnaire is an important market research for us to know whether or not
our potential customers will purchase our product. We will take the results seriously
and change accordingly to fulfill our customers needs. Providing a quality products
are our obligation to all the potential customers in the campus.

6.0 MARKETING PLAN

6.1 Target Market
The main target of our company is all the students that are health concern,
those who wanted to get enough nutrients while enjoying their food and those who
want to grab a slight bite of food before class. The target place for our business is
outside of the library. Library is the common place for UMS students. There will be
many students pass at the library and they will come to visit this event day as there
would like to come and have a look. Besides, the lecturers and the staff of library will
also be our company target market, because our shop selling the food that could not
be found at library cafeteria nor around the UMS campus. This creates the idea of
producing the food that fits to this demand.
6.2 Marketing Strategy
6.2.1 Product Strategy
In our business, we offer food to sell to the customer. The food that we offer
was popia.
The most important criteria that have in our product is that we sell it at a low price as
customers are always attract to goods with lower price. We are selling variety type
of popia with different flavor.

The popia that we sell are fresh and are package

cleanly.
6.2.2 Pricing Strategy
Our products prices are fixed and control by our own. Our selling price is RM
2.00 per packet of popia. We have also done a survey which shows that most the
Page | 16

students are willing to buy with us at the price of RM1.50 per packet but the price
should not exceed RM2.00. Therefore, we put our selling price at RM2.00 per packet
and include all of the costs.
6.2.3 Promotion Strategy
As for the promotion, we do not make any advertisements in the newspapers,
brochures and posters because that will cost a lot. Therefore, we have decided that
we just promote our popia straight forward to our customers. We feel that this kind of
method is more effective compare to the posters and brochures because this can
make the relationship of the seller (we) and the buyers (our customers) to be closer.
Besides that, by communicate with our customers, we will get our customers
feedback more quickly regarding the popiah we sell and we can make some
improvement based on our customers feedback.
6.2.4 Distribution Strategy
The method that we use to deliver our products to the customers is by one
carrying the popia in the basket and the other promotes and sells it to the customer.
The product will be given straight away to the customer after the buying and
selling process has settle that is after the customer decide to buy our popia and pay
the price, then the customer will have the popia that he/she buy. The policy of our
business if the customers return us the popia that are once sold, we will analyze the
considerate reason or cause of the return of the goods. Then we will determine
whether or not to replace the popia that the customer buy with the new one as long
as the customer is satisfy and customer is always our priority.
The approach method that we use to the customer is by giving our customers
a friendly service and always smiles. In the other hand, we practice to keep a hygiene
image in front of the customer so that the customer will be interested to buy our
product but at the same time we also keep our product clean and in a good condition
and taste.

7.0 OPERATION PLAN

7.1

OPERATION PLANNING

Production Schedule
The main objective of production schedule is to ensure that the quantity of
production is enough to fulfil the expected market demand over the schedule period.
Other than that, to ensure all the tentative along the EXPO can be followed as well as
have been planned. Our company have been receives the order from the customers
Page | 17

starting from 27 October 2012 (week 7) until 18 November (week 10). The
companys delivery service will be conduct once the company receives the
customers order and our companys stall will be open for two days (19 November
2012 and 20 November 2012). The business will be carry out within (week 7-week
11) which will be in service every day including weekends. The delivery service will
be doing according to the scheduled below that have been arranged:
DAY
MONDAY
TUESDAY

OPERATION/PERIOD HOUR*
START
END
8.00
11.00
12.00
2.00
2.00
5.00
8.00
11.00
12.00
2.00
2.00
5.00

NUMBER OF PERSON
INCHARGED
4 peoples
4 peoples
4 peoples
6 peoples
6 peoples
All*
(*Subject to be change)

7.2 Process Planning

Our production processes will be conduct along the expo day as shown in the flow
chart below:

Buy all the raw ingredient from supermarket.

Make the seaweed popiah
Fried it and keep it in air tight container.
Mix the readily fried seaweed popiah with flavour such as
tomyam seasoning, chicken seasoning, anchovies and horlick
powder.
Mix well and readily to sell.
The product delivery service will be conduct as shown in the flow chart below :

Get the dedication order from customers.

Ensure the dedication order is correct and satisfy the customers
Prepare the dedication order for customer
Dedication order is ready to deliver
7.3 Capacity Planning
For our companys service, the dedication orders are limited as the seaweed popiah
are limited. The packages will be preparing about 250 to 500 packages as the
Page | 18

amount agreed by the board of the Accenture. Our company will do the delivery
service after getting the order from the customer.
7.3.1. NETWORK SUPPLIER
For our company, we didnt have any sponsor from any supplied to sell this
product. This is because our entire products that we are going to sell during the PPIB
EXPO are homemade. All the cost and budget to make this product is also based on
our own risk.
7.3.2 BUDGET
Our company had decided to sell seaweed popiah dedications during the PPIB EXPO
day. Below are the lists of financial planning needed to start our business:
No
.
1
2
3
4
5

Description
Raw Materials (all the ingredient used including items for
packaging)
Rental
Decoration
Advertisement
Petrol
TOTAL

Total amount
RM 217.44
RM 40.00
RM 15.00
RM 10.00
RM 30.00
RM 312.44

8.0 FINANCIAL PLAN

Financial Plan
The financial plan of our company involves analysing the flow of our company,
forecasting the consequences of various investment, financing and dividend
decisions and weighning the effects of various alternatives. The idea is to determine
where our company is now and where it is going, not only the most likely course of
events but deviations from the most likely outcome. The advantage of this financial
planning is that it forces management to take account of possible deviations from our
company anticipated path.
8.1 Financial resources (Sources of funding)
After a brief discussion among our members of the company regarding the ideas of
product that some of us have suggested and have presented it at the lecture time
and after have been approved by our lecturer, we come to a conclusion to make a
product which is a type of food. Regarding to our product, we also have done a more
detailed meeting to decide on how much funding that we required throughout our
business. We have considered every aspects and come out with the list of things that
were needed in the process of producing the product.
The sources of funding of our business plan were fully come from each of the
committee members of the group. The fund that required for the business as the
Page | 19

primary modal was collected equally among according to the budget rate that have
been decided by all the members of the group to cover all of the expenses that was
needed during the entire sessions of producing the products, the rental for the site
and other side necessities such as the pamphlets. The suggested fund that has to
come out from each of the committee member was RM 40.00 per head. After
collected the fund from all of the committee members, the fund that was able to be
collected was RM40.00 x 12 persons making the modal of our company is RM480.00.
After the primary funding have been collected, we were required to pay for the
rental of the site that we are going to use on the day of selling our products. The
rental for the site required was RM40.00 for two days. We have paid the rental using
the primary fund that has been collected among all of the members making the
balance of our primary fund is RM440.00 which will be spare for the necessities to
produce the products. We also have come to an agreement that we will add an
additional fund in case the primary fund is not enough and consider the second fund
that came out from all of the committee members of our company as a secondary
fund.
Then, after settled down the rental issue our company have organised a
detailed meeting to discuss all of the things or necessities that were needed and
make it in one list and make a range of price for each of the item. We also have
planned on what quantities that were needed on each of the items and other
additional things that were needed to promote our products and also as the side
items to renovate our stall to make it more attractive.
During our discussion on the necessities and items that were needed to
produce the product. We have considered all aspects such as the place to get the
cheapest and affordable items and a good quality items to avoid from lost. Then, we
also have done a surveyed on the price of the items that were needed at several
stores and supermarkets and compare the price and quality of the items from each
store in a very scrutinize way.
The quantity of product that we are going to sell on the day of the expo was
estimated 40 kg. All of the 40 kg of the product will be packaged in one package and
each of the package will contain 100 g per packet. After a detailed discussion, and
also after consider all of the aspects such as the budget to produce this product. All
of our companys members came to a conclusion that each of the packets will be
selling at RM2.00 respectively. This price was very affordable and suitable for all
buyers and fair for both seller and buyers because the as for seller the product will
bring profits and not lose and for the buyers the product is affordable.

Page | 20

Besides that, we also have put a target sell for our product for each day, which
was our company targeted that we are going to sell 250 packets of product at RM
500.00. In order to promote our product we have done several method that have
been suggested by the members of the company such as distributing pamphlets and
to do so we have prepare a budget to bare the expenses of the promoting materials
which was estimated RM95.00. The profit that will come from our company is going
to be divided equally among the members of the company. After the products of our
company have been sold, the expo will end. After that, we are able to produce the
data of account of our company to illustrate the profits and lost in a clearer order.
8.2 Detailed of the cost for each item
No
.
Raw
1
2
3
4
5

Items
Material
Popiah
Seaweed sheet
Seaweed sheet (takashi)
Eggs
Seri Aji Perencah
(Kampung)
Seri Aji Perencah (Tomyam)
Seri Aji Perencah (Chicken)
Oil
Anchovy
Horlicks powder

6
7
8
9
10
Total
Packing material
1
Paper bag
2
Sticker
Total
Grand total

Quantities

Price

Total
amount

10 packets
12 packets
1 packet
1 tray

RM
RM
RM
RM

RM
RM
RM
RM

2 packets

RM 0.49

RM 0.98

2 packets
2 packets
4 packets
200 g
200 g

RM
RM
RM
RM
RM

0.49
0.49
2.50
17.00
13.00

RM
RM
RM
RM
RM
RM

0.98
0.98
10.00
3.40
2.60
147.44

300 sheet
300 pieces

RM 10.00
RM 40.00

RM
RM
RM
RM

30.00
40.00
70.00
217.44

4.79
3.90
24.90
8.90

47.90
46.80
24.90
8.90

Others
No.

Description

1
Rental
2
Decoration
3
Advertisement
4
Petrol
TOTAL

Total
amount
RM 40.00
RM 15.00
RM 10.00
RM 30.00
RM 95.00

The overall expenses of the ingredients and others:

RM 217.44+ RM95= RM312.44
8.3 Sales Forecast
100 units of Original Seaweed Popiah
Selling Price:
Page | 21

RM 2.00 per unit

Total sales of 100 units of Original Seaweed Popiah in two days:
RM 2.00 x 100 units = RM 200.00
100 units of Tom Yam Seaweed Popiah
Selling Price:
RM 2.00 per unit
Total sales of 100 units of Tom Yam Seaweed Popiah in two days:
RM 2.00 x 100 units = RM 200.00
100 units of Chicken Seaweed Popiah
Selling Price:
RM 2.00 per unit
Total sales of 100 units of Chicken Seaweed Popiah in two days:
RM 2.00 x 100 units = RM 200.00
100 units of Anchovies Seaweed Popiah
Selling Price:
RM 2.00 per unit
Total sales of 100 units of Anchovies Seaweed Popiah in two days:
RM 2.00 x 100 units = RM 200.00
100 units of Horlick Seaweed Popiah
Selling Price:
RM 2.00 per unit
Total sales of 100 units of Horlick Seaweed Popiah in two days:
RM 2.00 x 100 units = RM 200.00
Sales forecast for all products in two days:
RM 200+ RM 200+ RM 200+ RM 200+ RM 200= RM 1000
8.4 Financial Projection
Pro forma Financial Statement for the month ended 30 November 2012
RM
Sales
Minus Cost of sales

RM
1000.00

217.44

Gross profit

-217.44
782.56

Minus overhead expenses

Rental

40.00

Decoration

15.00

Advertisement

10.00
Page | 22

Petrol

30.00

Total expenses/ overhead

-95.00

Net profit before tax

687.56

Pro forma Cash Flow on 30 November 2012

RM

RM

Cash received
Capital (RM40 x 12)

480.00

Sales

1000.00
1480.00

Minus Cash Payment

Raw Material

217.44

Decoration

15.00

Rental

40.00

Advertisement

10.00

Petrol

30.00

Total Cash Payment

-312.44

Cash balance

1167.56

Pro forma Balance Sheet for the Month ended 30 NOVEMBER 2012
RM
Current Assets
Cash
Fixed Assets

RM
Current Liabilities

Long term Liabilities

1167.56
0
Equity
Capital

480.00

Profit

687.56

Total
Total Assets

1167.56

Equity

Liabilities

and
1167.56

9.0 RISK MANAGEMENT

Any business in this world, risks are cannot be avoided. Risks in business which will
make our company have to suffer losses. Any risks or problem in world will have a
solution for it. Therefore, there is also having a solution for this problem or our risks.
Page | 23

Risks
1. Strong Competitors
When company marketing product, the
company
will
be
facing
strong
competitors with the others company at
the APK EXPO. Because of not only us
doing the business, so students will
have many choices to choose as they
feel it better as they want instead our
product.
2. Supplier
The company will be facing problems in
getting supplier for the popiah.

3. Price of the product

In business not only us will be doing a
business and want to get profit as our
company want. Of course each of
company will try hard to gained profit
as much as can. So, it means our
companies have to compete with the
other companies. These competitors
will affect our company profit that will
be gains. Because of not only us doing
the business, so students will have
many choices to choose as they feel it
better as they want instead our
product.

Solutions
The company will try hard to compete
with others company for gain the
customers in the
APK EXPO. The
presentation of the product will be
exclusive, nice, and simple to attract
customers to the companys stall.

The company will find the supplier in

town to supply the ingredients of popiah
to the company. The company needs to
survey the price of the ingredients of
popiah with the different supplier before
make the decision in select the supplier.
In business as we know we will have
competitors that sell and provide the
same product and services as our
company. So, our company will deal with
the price, where we will make our
product price cheaper than other
company. This is because, customer
always want to find the cheaper price of
product. This will make we didnt losses
anything even it will decrease our profit.

Page | 24

4. Customers response
During the EXPO which is in November,
most of the students will be busy with
all the study stuffs so they might be
have no time to come to our stall or
even do not know about our product
existence.

10.0

By doing promotion of our product before

the EXPO and until the EXPO time. This
solution will settle and decrease our risks
and problem. With promotion our
company can show or tells customers
about our product. Our company have
make
advertisement
through
the
brochures,
flyers
and
also
doing
promotion straight forward to our
customers. This will make the customer
closer with us and closer to our product.
They will have more information about
our product. This will attract them to buy
our product and for the risks which
students will dislike our product, with
promotion also our company can get
feedback more quickly from customer
regarding our product we sell and then
we can make some improvement to our
product based on our customers
feedback. So this will make our product
become better and improve than others
company product.

CONCLUSION

In conclusion, we are selling seaweed popiah with different flavours. We are

quite confident with our product because these two products fulfil the
condition of being related to our major chemistry. The seaweed popiah are
added with some flavours with are similar when we are adding different
chemical solution to produce a brand new solution. Other than the fact they
are related to our major, the products themselves are foods which are hot
items during the EXPO even with competitions from both the other EXPO
stalls. We are confident patrons that come to the EXPO will be our customer
and buy our product.

11.0

REFERENCES

1. Chiew et al.,(2010), Asas Keusahawanan, Penerbitan Multimedia Sdn Bhd,

Malaysia.
2. C. Freed, Richard, Freed, Shervin, D. Romano, Joseph. 1995. Writing
Winning Business Proposals. McGraw-Hill Inc.

Page | 25

3. Fraser, Jane. 1995. Professional proposal writing. Gower Publishing

Limited.
4. J. Hamper, Robert, Baugh, L. Sue. 2011. Handbook for writing proposals
2nd edition. McGraw-Hill
5. L. Brock, Susan. 2004. Writing business proposals and reports. Crisp
Publications, Inc.

12.0

APPENDIX

WE ARE HERE

Figure 12.1 The site map of our stall

Week
Activities
Business Ideas
Selection
Business
Planning

Marketing
Strategies
Planning
Market research
Financial
Planning
Preparation of
Business
Proposal
Preparation for
EXPO days
Table 12.1 Grant chart
We are students from SST, currently doing a survey on our product popiah for APK.
Our popiah are quite different from others, we will sell seaweed popiah and it is
Page | 26

flat-in shaped.
1. Gender:
-Male
-Female
2. School:
-SST
-SKTM
-SSMP
-SSS
-SPU
-SPKS
-SPE
-SPTA
-SPS
-SPSS
-Others
3. Our seaweed popiah have 4 flavours, which one you prefer the most?
-Original
-Tomyam
-Chicken
-Ikan bilis
-Milk powder and horlicks
4. Which price you think is the most affordable for our product?
-100
-100
-200
-200
-300
-300

g
g
g
g
g
g

RM
RM
RM
RM
RM
RM

1.50
2.00
3.00
3.50
3.00
3.50

5. How many gram of popiah that you are willing to buy?

-100 g
-200 g
-300 g
6. Would you like to buy our seaweed popiah?
-Yes
-No
7. If no, why? Please give us some suggestions.
Table 12.2 APK questionnaire
N

Results

Data display

o
Page | 27

-males: 54 peoples (46.55%)

Percentage (%)

-females: 62 peoples (53.45%)

55
50
45
40

Male

-SST: 60 peoples (51.72%)

Percentage (%)

-SKTM: 10 peoples (8.62%)

-SSMP: 15 peoples (12.93%)
-SSS: 3 peoples (2.59%)
-SPU: 1 people (0.86%)

50
40

-SPE: 14 peoples (12.07%)

30

-SPS: 0 people (0%)

-SPSS: 2 peoples (1.72%)
-Others: 3 peoples (2.59%)

60

-SPKS: 6 peoples (5.17%)

-SPTA: 2 peoples (1.72%)

20
10
0

-Original: 35 peoples (30.17%)

Percentage (%)

-Tomyam: 29 peoples (25%)

-Chicken: 36 peoples (31.03%)
-Ikan bilis: 6 peoples (5.17%)
-Milk powder and horlicks: 10
peoples (8.62%)

35
30
25
20
15
10
5
0

-100 g RM 1.50: 76 peoples

Percentage (%)

(65.52%)
-100 g RM 2.00: 13 peoples
(11.21%)
-200 g RM 3.00: 7 peoples
(6.03%)

Female

70
60
50
40
30
20
10
0

-200 g RM 3.50: 1 people (0.86%)

-300 g RM 3.00: 16 peoples
(13.79%)
-300 g RM 3.50: 3 peoples
(2.59%)

Page | 28

-100 g: 56 peoples (48.28%)

-200 g: 38 peoples (32.76%)

Percentage (%)

-300 g: 22 peoples (18.97%)

18.97
48.28
32.76

-Yes: 98 peoples (84.48%)

-No: 18 peoples (15.52%)

Percentage (%)
15.52

84.48

Lack of pictures: 5 peoples

(27.78%)
Expensive: 4 peoples (22.22%)
Not nice: 5 peoples (27.78%)

Percentage
(%)

Not sure: 3 peoples (16.67%)

5.56
16.67 27.78

No reason: 1 people (5.56%)

27.78 22.22

Table 12.3 Result of questionnaire

Figure 12.1 Tom Yam @ Thai Seaweed popiah

Page | 29

Figure 12.2 Original flavours popiah made form popiah sheets and seaweed
sheets.

Figure 12.3 Sticker for seaweed popiah packaging

Figure 12.4 Poster for advertisement for APK Expo day

FIRST MINUTES MEETING OF ACCENTURE COMPANY
Accenture Corporation
DATE/TIME OF MEETING
27 September 2012 (10.00 AM -12.00 PM)
LOCATION OF MEETING
Lecture Room 4, School of Science & Technology
MEMBERS PRESENT
(list all members that attended meeting)
MEMBERS APOLOGIES
(list members that did not attend the meeting)
GUESTS
None
CHAPTER NAME

READING & APPROVAL OF

MINUTES
AGENDA ITEM 1
DISCUSSION
ACTION
AGENDA ITEM 2
DISCUSSION
ACTION
AGENDA ITEM 3
DISCUSSION

27 September 2012
Committee Organization
Appointment of committee organization is being
done by appointing group members based on their
credibility and creativity.
Chai Wui Hung
Product Ideas and Selling
Finding ideas of types of product, design, resource
availability and creativity
All committee members
Materials for Presentation of Products Proposal
Dividing the tasks for each group members. All
group members are divided into 3 groups and each
Page | 30

ACTION
FUTURE AGENDA ITEMS
NEXT MEETING
MINUTES PREPARED BY

Date: 26

th

groups are assigned to do slides for 1 product

including the name, advantages and specialities of
the product.
Akmal Kamaruddin, Chai Wui Hung, Chen Chee Yong
Product Confirmation, Ingredients of Product, Task
Division for Business Proposal
05 October 2012
Christyne Surindai C. Moosom

SECOND MINUTES MEETING OF ACCENTURE COMPANY

October 2012

Time: 9.30 a.m

Venue: BK 3, SST
No
1

Agenda

Action

Discussion about our product.

-All team
We discussed the problem face during making this proposal. There
members
are a lot of confusing ideas and need to be solved.
2
Description about final idea
- original seaweed popiah
- chicken seaweed popiah
- All team
- tomyam seaweed popiah
members
- anchovy seaweed popiah
- horlick seaweed popiah
3
Next meeting will be decided later.
Prepared by:
Approved by:
...........
..
ASTRI SUSILA
(ASSISTANT SECRETARY)

CHAI WUI HUNG

(DIRECTOR)

Page | 31