MEDIA PACK

THE
MISSION
Q is the ultimate guide to modern music,
distilling it down to the good stuff.
Well-respected by artists and labels, we
have unrivalled access to musics
biggest names.
Employing the worlds best music
writers and photographers, we deliver
our features with the depth and craft
only a monthly music mag can taking
the time to get to the core of a story
and producing a magazine you can
truly luxuriate in. With our website,
social media channels and partnership
with Absolute Radio, Q reaches over
one million music fans each month.
Passionate but not prescriptive, we
deliver something for the novices and
the experts in everything we do.
We know our stuff were eager to share
it with anyone who wants a friendly,
informed hand to guide them towards
the best records, the absorbing stories
and the fascinating personalities.

READER
Chris is 29 years old and lives in Leeds. Music is more important to him than
anything else. Its at the centre of his social life. It soundtracks all the best
moments in his life. Its his identity, his social currency and his world.
Chris lives for gigs, festivals and those electrifying moments of togetherness
that only music can provide. He is the one who sorts out gig tickets for his
friends, turns them on to new bands and sets up the big festival weekend.
Chris works in a professional job and finally has the money and time to
indulge his music habit to the full. He lives with a partner (no kids, yet) who
is similarly music mad. He is discovering quality in all areas, from sound
systems to deluxe reissues to cars, travel and clothes. Chris loves technology
he was first with the iPod, iPhone, iPad and now streaming music services.
He downloads music but still prefers to own CDs. And he spends more on
music than anything else: a big gig every week or so, six albums a month plus
a Spotify subscription and countless on-the-go downloads.

ABC1 PROFILE:
71.8%
MEDIAN AGE:
34
IN EMPLOYMENT:
70%

2
1

ACCESS
Qs unrivalled access to the biggest names brings
musics most exciting characters to life. We put the
reader in the room with their favourite artists,
helping them understand what the stars are like to
be with, what they stand for and how their own
journeys have shaped their music. Whether were
having an intimate sit-down with Kanye West,
shadowing Paul McCartney in his home studio or
psychoanalysing Muse in Sigmund Freuds house, no
one gets you closer to the music and the stars that
make it. Its no wonder Ed Sheeran calls Q my
favourite magazine.

BREADTH

Our readers are serious about music. Theyre proud of

their record collections, playlists and music libraries and
are a broad-minded bunch in the infinite choice world of
streaming, they dont confine themselves to single genres.
Theyve long been into rock, indie and pop, but regularly
explore electronica, soul, folk, hip-hop, house and even jazz.
Q patrols the whole musical waterfront for them, using
expert knowledge, sharp instincts and an unrivalled contacts
book to identify the greatest records and the best stories.

AUTHORITY
Our reviews section, Q Review, filters modern
music down to the best and most important
records and gigs every month. We investigate
more music each issue than any other magazine
and employ the worlds best music writers.
In-depth but never intimidating, Q prides itself
on accessibility and warmth. The sharp, witty
writing provides a way in for everyone, be they
experts or new fans getting into a band for the
first time. Each issue Q helps readers discover
new music theyll really love each issue, while
informing and entertaining with every sentence.

MULTI-PLATFORM OFFERING
EVENTS
The Q Awards is the most unique awards
ceremony in music. No other event brings
together such a variety of big-name musical
talent under one roof. Glamorous and
irreverent, its the awards show the stars love
to be at. Every year sees rock n roll icons
such as The Rolling Stones, Paul McCartney,
Elton John and Oasis rub shoulders with
the best breakthrough talent and all of Qs
numerous special guests. Past ceremonies
have been hosted by stars such as Al Murray
and Jonathan Ross, with celebrities from the
worlds of music, film, TV and comedy
presenting individual awards. Together they
ensure each Q Awards is a hugely
entertaining, talked-about event which is
supported by associate partners via
sponsorship of individual awards. Its the
music event to be part of this year.

DIGITAL EDITION
Q is the digital music magazine that
brings music alive every month. Q digital
magazine combines Qs compelling
editorial with interactive galleries, videos
and music links, enabling you to listen as
you read.

Q ONLINE
Providing a daily pass into the world of rock n roll, Qthemusic.com is a blog full
of fresh sounds and ideas. With its much-coveted Track Of The Day slot and
contributions from the Q team, Qthemusic.com mixes the brands editorial authority
online with a series exclusive interviews, analytical pieces and playlists created by the
worlds most interesting artists.

CONTACTS
Editor-In-Chief
Phil Alexander
Senior Editor
Matt Mason
Production
Simon McEwen
020 7295 5584
Digital Editor
Paul Stokes
Q - ADVERTISING
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