Laura Lise David and Toms Data Analysed

E-BUSINESS PROJECT
Section 2: Analysis Data
"How are human relationships changing due to the

advancing of e-commerce?"
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Clothes - Banks - Press Media Food
1
By: David, Laura, Lise and Tom.
E-Business: Section 2 Analysed Data

Technical approach
Hello Miss/Mister. I am a student studying at G.M.I.T, and I'm currently investigating the impacts of
e-business on human relations and I hope to know more about your purchasing habits or to gain an
insight into press medias purchasing habits. I would also like to gain knowledge on your feelings of
advancements in technology and its effects on human relations in this modern society.
Can you help me by answering a few questions, it only takes a few minutes.
Sector of press media:

Behaviour consumer: about you
1. Do you buy books, newspapers or/and magazines online?
2. If yes, give three reasons:

P1: fast - delivery at home - same price than in store
P2: fast convenient - cheaper
P3: Easier - Bookstores wont often have what I need - Cheaper
3. If no, give three reasons:

P4: Time - Cheap -Straightaway
P5: Feeling of the book - Smell of the book - I like to get stuff by myself
P6: I dont read newspapers - I prefer buy magazines when I want, according my needs - For the
books, I like touching them
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P7: I dont read so much - The books I read are recommended by friends so borrowed - I cannot
purchase online because I dont have VISA card
P8: Love bookstores, the atmosphere - Talk to the staff to get help/advice - Nice to go to a bookstore
P9: I am too old - I am not enough skilful with manipulating the internet - I like touching paper
P10: Free - Dont like paying on the net - Like touching books
Legend Q1
Price (cheaper or not)/purchase
on the Internet
Convenience
Time
Senses
Purchasing habits
Reading habits
Bookstores/atmosphere
Staff/support/advice
Age
Internet skills
Availability
4. If you buy books/newspapers/magazines online how often would you

purchase them?
3
5. How often do you buy books/newspapers/magazines in an actual shop?
6. Do you prefer to buy your books, newspapers or/and magazines online or

offline?
7. (If online) I prefer buy online because:

P1: it is faster
P2: It is fast, convenient and cheaper.
Legend Q7
Time
Convenience
Price
4
8. (If offline) I prefer buy my books, newspapers or/and magazines

directly/in store for because:
P5: I like the feeling and the smell of the book. I also like getting stuff by myself.
P6: I like seeing and manipulate before purchasing. I dont think to be in the generation who buys
online, it is not spontaneous for me.
P1: I can touch the book and read the summary and just walk around the store and discover books.
P7: Because I like leafing through and see if it is the product I really need.
P8: I love go to bookstores because of the atmosphere and I like to get information about books from
members of staff. Besides, I find it nice to go to a bookstore. But sometimes I buy books online
because I have a E-book.
P2: You can feel it, look, read a little bit.
P9: Because I cannot manipulate the Internet enough.
P10: Because I like watching and touching the books.
P4: Time Cheap Straightaway
P3: I like the support of the bookstores staff and I find it more fun to go to a shop than shopping
online.
Legend Q8
Time
Price
Senses
Bookstore/Atmosphere
Staff/Support/Advice
Internet Skills
Age
Purchasing habits
Desired product
9. What do you think has the competitive advantage when it comes to

buying books/newspapers/magazines online or offline, and why?
5
If online why,
P5: It is cheaper buying online I think.
P6: instantaneous, cheaper and faster
P1: it is a planned purchase
P7: you dont have to go outside
P8: Its nearly always available, you get every book in the online shop but when it is in a bookstore
they probably have to order it.
P2: fast, convenient and cheaper
P9: I think it is cheaper but in store I can leaf through and speak with the bookseller before
purchasing.
P10: It is fast; you can connect you on the internet even if it is late.
P4: More choice and also time I think
P3: Able to buy things in larger quantities.
Legend Q9 (Online)
Price
Time
Availability/Choice/Quantity
Convenience
If offline why,
P6: you can touch it
P1: you can see it if it suits you really
P7: you have it in your hands and to be sure about what it is
P2: stimulating sense/touch/look
6
Legend Q9 (Offline)
Senses
Desired product
Your feelings about the trend of E-business

10. In your opinion, is it necessary to use E-business for an
author/publisher/newspaper company to survive on the current market?
If yes why,
P5: Every all the competitors are online so you have to use E-Business.
P6: It is an evidence that we have to move with our time and for the international aspect it is a plus
point to touch a big population in a few time is important!
P1: It makes the purchase easier for people and the author/publisher/newspaper company can become
known thanks to the ads.
P7: To launch everybody goes on the internet, if you post an ad on Facebook, everybody can see it.
P8: You cant avoid the internet time, you have to be up-to-dated nowadays and I think a lot of people
just check online if there is a bookshop nearby and so they cant avoid that and just have to be present
on the internet.
P2: So much is moving online so you have to. People are quite changing and buy more and more
online.
P9: Because most of people go into the internet for financial and time reasons.
P10: Because I think that there is a lot of people who go on the internet and who make only that.
P4: So many people have devices and books online are free.
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P3: Without an online store, most of customers would not take it seriously. You have to be on the
internet now and have a bookstore. Both are required!
Legend Q10 (Yes)

Competitors
Trend
Price
Time
Renown/Customers
Touch more
people/International
Convenience
If no why,
P7: Not to survive if youre already famous, you wont need internet to keep your customers.
Legend Q10 (No)

Renown/Customers
11. What are your opinions towards the advancing of technologies in

general?
P1: It is good. We are more and more progressing and it is more and easier to obtain things like books.
P2: The influence of social media is huge, mobile technologies too. IPads, tablets, everybody wants
the last trend.
P3: It is exceeding and scary because we dont understand where it is going to go.
P4: Very good, everyone use it important +++
P5: I dont like it. Everything is impersonal.
P6: There are both positive and negative sides. Many surprises and questioning how it will be in 10
or 20 years if it goes as fast that it is now example: suicide because of information on Facebook.
Positive because advantages for informatics and work I can find articles easily
P7: It is our future; it has to advance like it does. But books disappear because of the internet and
more and more people wont purchase in store because all will be on the computers.
P8: Im a huge fan of being connected and when you travel around, its so easy to get in touch with
your family and friends. But sometimes I hate being connected all the time. There is a lot of benefits
but some disadvantages as well. And if you dont have all that technologies its difficult to get in touch
with you, you cant avoid that.
P9: It goes really fast but, unfortunately, technologies cancel the human contact all is virtual and not
enough real.
P10: It is good because I dont know sorry.
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Legend Q11
Good/progress/positive
Accessibility
Exceed/Scary/Speed
Influence of social media
Trends/Necessity
Human contact/Relations
Get in touch/Travel
Disappearance of books/stores/
12. Do you think that shopping can be considered as an experience?
If yes why,
P5: You interact with people when you go shopping so thats a really good experience.
P6: We experiment, discover, manipulate, see people or even travel in a city very rich experience!
P1: We usually inquiry before doing it, it is something that we like and that we decide to concretise. It
is a considered act.
P7: It depends on whom youre doing your shopping. For example, if it is with a millionaire it could
be considered like an experience.
P8: It depends on what shopping but for example when you buy books and that you read it, it is a good
experience because you learn something. But if you shop because you are frustrated, thats a bad
experience.
P2: It appeals your sense. You look, you feel and then you make your choice.
P9: It makes human contacts easier.
P4: You go out, find something nice so you feel better and thats a good experience.
P3: People watch, you see a lot of people, different things that make you inspirited. I found my
favourite books in a shop so thats a good experience.
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Legend Q12 (Yes)

Interaction with people
Senses/Travel
Inquiry/Make a choice/Concretisation/Find something that you like
Depending on what shopping and with who
If no why,
P7: Because it is a daily activity.
P10: It is boring. For me, an experience is something pleasant.
Legend Q12 (No)

Daily activity/Boring
13. (If you shop online question only) When you shop online what device
would you normally use?
10
14. With the available devices do you think it has a positive or a negative
impact on your personal human relationships?
If positive why,
P6: Positive impact because it is an enriching evolution.
P4: Positive because that keeps people in contact.
P3: It has a positive impact because you can keep in touch with people. Its also very positive for
people who travel around.
Legend Q14 (Positive)

Enriching evolution
Keep people in contact/Travel
If negative why,
P5: It has a negative impact because there is no more communication, no more talk because of social
media especially.
P6: Negative impact if it is too much and that the virtual contact gets the upper hand on real relations.
Also regarding the professional aspect, some people lose their job because of selling online.
P1: No more contact/interaction with the sellers
P8: People dont focus on each other for example when I see people sit in a restaurant, every one of
them has their mobile phone in hands and dont focus on each other. I dont like that and thats why I
avoid that. I try to concentrate on people around me. You have to be very careful about that.
P2: I try to manage not being online too long because if you are online too long it is a danger.
P9: Because exactly people content themselves with virtual, dont speak anymore with the seller and
stay at home so with the available devices, people are cut off of the world.
P10: If people always go on the internet and dont go anymore outside, it has a negative impact.
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Legend Q14 (Negative)

No more interaction/Communication/Virtual world/Contact
Danger for personal and professional aspects
If none of both why,

P7: It wont touch me. Actually Ive never thought about that before but in my life, it cannot have a
positive or negative impact.
Legend Q14 (none of both)

Not touched by available devices
15. Do you think the advance of E-business/online shopping impacts on the

human relationship?
If yes why,
P5: People dont go outside so negative impact on the human relationships.
P6: No more direct communication, verbal and nonverbal. All is done through a screen, keyboard, and
pictures. No more contact with the real life artificial.
P1: People send more time on their computer and go less to the shops so there are less and less
relations/interactions. People stay at home to order.
P8: You dont share anymore a good time with your partner or other people.
P2: People are not communicating, no discussion, and no feedback. For example, during a dinner,
everybodys connected and arent talking to each other.
P9: Because people will have less and less real relations.
P4: Less interaction
P3: People dont go outside and stay at home.
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Legend Q15 (Yes)

Less interaction/Communication/Virtual relations
Dont go outside/Stay at home
If no why,
P7: There will always be human relationships at work, you will always go out of your house and if
you dont do it, youll get crazy.
P10: People wont stop going in store.
Legend Q15 (No)

Human relationships will continue to exist
Go outside/in store
Personal information
16. Gender
17. Your age
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18. Your occupation
19. Your location e.g. urban city/country side, city centre
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Food Sector:
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1. Do you buy food online?
Amount of People Buying Food Online

10
9
8
7
6
5
4
3
2
1
0
Shop Online
Dont buy food online
This shows the amount of active users who buy food online. As you can see 90% of the people dont
shop for food online. The one person who does shop online gives multiple reasons for doing so, like
lack of transport, cheaper than getting the bus and back, more convenient and easier.
Me: Do you buy food online?
P1: No.
P2: Nope.
P3: No.
P4: Nope.
P5: No.
P6: Yes.
P7: No.
P8: No.
P9: No.
P10: Ah I dont.
2. Give three why you dont buy food online:

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Reasons for not shopping Online

9%
4%
26%
22%
13%
Not Convenient
Freshness of the food
Not being able to see the
product
Experience
Lack of Trsut in employee
picking the food
Cost
26%
Peoples main issue is that the food wont be as fresh and that its not convenient compared to
shopping in store themselves. Experience was also a key factor, as people liked going to the shop and
bumping into people. We had other reasons like the delivery charge, lack of trust in the employee not
picking the right food e.g. fruit and veg to their liking.
Me: Give three why you dont buy food online:
P1: Because the shop is right beside me. I dont think the food would be as fresh if I bought it online
and theres no point in paying for delivery
P2: Not convenient, I like to see what Im buying and read the sell-by-dates.
P3: I prefer going to the shop. I can look for offers better. And I dont like having to wait in for
shopping to be delivered.
P4: Easier to go to the local shop, you can see the product with it is and if its gone out of date, and
you go to the shop you can meet people and talk to them in store.
P5: The shop is close, ahm the delivery charge and freshness.
P6: N/A
P7: Ive never shopped online, its fresh in the store and I get to touch the product e.g. bread.
P8: I feel that its much handier to go into the shop, you can see physically what you want and I feel I
wouldnt trust buying food online like freshness and all that youd wana get it quick from the shop.
P9: Ah I enjoy walking to the shop, Im old fashioned and I like to smell the food before I buy it.
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P10: Personally I prefer to going for a stroll into the supermarket and have a browse around like and I
kinda find think buying food online I wouldnt get what I want.
Me: Give three reasons why you buy online?

P6: More convenient, just as cheap as I dont have a car and I can get it to work around my time
rather than go to the shop and come back which can take up like half itself.
Me: I see so how often a week would you shop online for food?
P6: Id say once a week.
3. How often do you go grocery shopping in real life?
How many times they go shopping a week

3.5
3
2.5
2
1.5
1
0.5
0
Once
Twice
Three
Four
Five
Six
Seven
This shows that nobody goes shopping four, six or seven times a week and the most popular shop is
once a week and twice a week.
Me: How often do you go grocery shopping in real life?

P1: Well I suppose I go can buy stuff every day in the shop, so maybe five times a week while Im in
college
P2: Five times a week.
P3: One big shop once a week and then some shops for fresh consumables during the week a couple
of time, bread and milk.
P4: Once a week.
P5: Twice a week.
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P6: I would yeah, once or twice a week maybe.

P7: Once a week.
P8: Twice a week.
P9: Three times a week.
P10: Once a week Id say, one full shop a week.
4. Do you prefer to buy food online or off-line?

Me: Do you prefer to buy food online or off-line?
P1: Yeah, off-line.
P2: Offline.
P3: Offline.
P4: I prefer to buy food offline.
P5: Offline.
P6: I prefer online but I still need to do offline for the like of milk and bread.
P7: I prefer offline.
P9: Offline.
6. Why do you prefer to buy directly in a grocery store?

Me: Why do you prefer to buy directly in a grocery store?
P1: Because I can look at all the different offers in the shop, see what looks nicer.
P2: You just asked that.
P3: I can see what Im buying. I can compare products and prices. And I enjoy walking around the
shop.
P4: Its easier to go to the local store and buy food, you know theres always stores around you where
you can buy food and its quicker.
P5: Because its easier.
P6: N/A
P7: Ive never shopped online before.
P8: I physically want to see the product, I wana hold it in my hands and lets say if Im training for
football I wana see the ah take a look at the back and see the nutritional information and want the food
fresh and get it back to the house as quick as possible.
P9: Ive never bought food online.
P10: N/A
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7. Who do you go normally shopping with?
Who do they go shopping with
Alone
Friends
Family
Housemates
People tend to go shopping alone rather than with somebody. Sometimes they go with friends, but
alone outweighs going with anyone at all, being 45% of peoples preferred choice.
Me: Who do you go normally shopping with?

P1: My friends.
P2: Self.
P3: Usually take a family member with me.
P4: I go by myself, alone.
P5: Friends.
P6: Just friends.
P7: Alone.
P8: Myself.
P9: Friends or family.
P10: Who do I go shopping withamm alone or my housemates.
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8. In your opinion is it necessary to use e-business, which is online shopping, for a

supermarket to survive in the current market?
Does a supermarket need online shopping?

7
6
5
4
Yes
No
3
2
1
0
Even though 90% of the people surveyed dont shop online 60% think that its necessary to be active
online. Which is interesting considering its opinions from non-active users.
Me: In your opinion is it necessary to use e-business, which is online shopping, for a supermarket to
survive in the current market?
P1: No.
P2: No.
P3: Yes.
P4: No.
P5: No.
P6: Yes.
P7: Yes.
P8: I think it would be yeah... for most businesses because if youre not online I think that your
failing because your competitors will be.
P9: Yes.
P10: Yes.
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9. Why? (In your opinion is it necessary to use e-business, which is online shopping, for a
supermarket to survive in the current market?)
Reasons for supermarkets being active online and not active online
Competition
New Market Segment
Adapting To
Customers Needs
Preference
Location
This shows us two pie charts, one being all the reasons why a supermarket should be active and not
active online (left pie chart) and then the pie chart on the right (yellow and blue) is giving more
specific details as to why they dont need to be active online. Preference may be due to picking their
own food or just prefer going to the shop themselves for the experience.
Me: Why?
P1: Because people 2are going to go into the shop anyway, more people will be in the shop than
online. Maybe for old people but old people have young people to do the shopping for them so.
P2: People like to see and select their own food, they dont want a supermarket employee selecting
the food and sending it out to them.
P3: Because some people dont have time to go shopping, some people prefer to get it delivered
when then get home from work, some people might not be able to get out to the shop.
P4: Supermarket stores are very common and in all areas rural and urban.
P5: Because people like going shopping and they might not trust the buying online.
P6: Yes you got to stay ahead of your competition, and the likes of dunnes, aldi and lidi dont do
online shopping compared to super vaule and tesco. So super value and tesco are getting way more
customers than the likes of dunnes, aldi and lidi who arent online.
P7: To attractive different customers.
P8: I think it would be yeah... for most businesses because if youre not online I think that youre
failing because your competitors will be.
P9: Ehh because the larger supermarkets have done it and its in order to stay competitive you need to
do it in this day and age.
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P10: Well yeah Id say so, because now seems everyone is doing it like Tesco is always advertising
their online shopping and its quick to their door and stuff like this I think the likes of alid and lidi
need to up their game and kind of get with the program otherwise their going to fall behind.
10. What are your opinions of the advancement in technology in general?
Advancement of Techonolgy in General

9
8
7
6
5
4
3
2
1
0
Positive
Negative
Me: What are your opinions of the advancement in technology in general?

P1: Yeah its good.
P2: Great, moving along nicely.
P3: I just think its anti-social. Is one reason enough?
P4: Yeah its good, there developing positively all the time which is good for consumers and
retailers.
P5: Positive, because it makes life more comfortable.
P6: I think its great, its making life easier and more convenient and less hassle with most things.
P7: Good.
P8: I think its a necessity at present, ahm because everyone wants ease of access so you want to do
things more so from your home and like the technologies available youd need them to get that done.
P9: There savage haye.
P10: Its great in one sense and in the other hand its like theres no hello how are you theres no faceto-face time with the shoppers or customers so its kinda all just Ill have this and click-click-click you
know.
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11. Why? (What are your opinions of the advancement in technology in general?)
Me: Why?
P1: Because it makes everything a lot easier.
P2: Well its because it makes things better, simpler to the younger generationto the older
generation they can struggle a bit.
P3: I just think its anti-social. Is one reason enough?
P4: Yeah its good, there developing positively all the time which is good for consumers and
retailers.
P5: Positive, because it makes life more comfortable.
P7: N/A
P8: I think its a necessity at present, ahm because everyone wants ease of access so you want to do
things more so from your home and like the technologies available youd need them to get that done.
P9: N/A
P10: Its great in one sense and in the other hand its like theres no hello how are you theres no faceto-face time with the shoppers or customers so its kinda all just Ill have this and click-click-click you
know.
12. Do you think shopping can be considered as an experience?
Can shopping be an experience?

9
8
7
6
5
Yes
No
4
3
2
1
0
The two person who said it wasnt an experience, said its too common to be an experience. And all
the yes said because you meet people or because you out of the house.
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Me: Do you think shopping can be considered as an experience?

P1: Sometime, but not all the time, yeah I suppose.
P2: Well yeah.
P3: It can be, yes.
P4: No.
P5: Yes.
P6: Yeah.
P7: Yeah.
P8: I think so yeah because lets say if its your local shop your interacting and seeing like ah seeing
people from around your area and like chatting to the people that work in the shop. It would be an
experience.
P9: Ah yes I do.
P10: Yes.
13. Why? (Do you think shopping can be considered as an experience?)
Reasons as to why shopping is an experience
40%
60%
Social Experience
Outdoor Experience
Outdoor meaning leaving the house, whether its for a walk or drive, just getting out of the house for a
little while.
Me: Why?
P1: Depends what youre going shopping for, if its food shopping then its not really an experience
because you kind of have to [go shopping for food to survive], but if its clothes shopping then its an
experience.
P2: Well everything is an experience.
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P3: Because sometimes at least you get to meet people, it means you go out somewhere it might not
just be for the shop it might be for something social to meet a friend after. Sometimes it might take
you to different places you wouldnt normally go like different towns that might have a particular shop
that you might want to go to.
P4: Its very common, like, to go shopping every week and wouldnt see it as an experience.
P5: Because youre going out and you might meet people you havent met before.
P6: I do, when you go shopping you might bump into someone and chat away who you havent seen
for a month or two.
P7: Because I can leave the house.
P8: I think so yeah because lets say if its your local shop your interacting and seeing like ah seeing
people from around your area and like chatting to the people that work in the shop. It would be an
experience.
P9: Because if, like its a local shop and you walk in there you know the staff and itd be a good
experience for you.
P10: Oh definitely yeah, when I go shopping now theres always like meet someone you know or
something and you can have a quick chat with them and whatever you mightlike there the other
week I met up with my mate bumped into him in the supermarket havent seen him in years so if I did
my shopping online I wouldnt have met him so.
14. And when you shop online what device would you normally use?
Me: I see. And when you shop online what device would you normally use?
P6: My laptop.
15. Why isnt it an experience for food shopping?

Me: Why isnt it an experience for food shopping?
P1: Because you know exactly what youre going to get.
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16. With the available devices do you think is a positive or negative impact on your
human relationships?
The impacts of technology on personal human relationships

7
6
5
4
3
2
1
0
Positive
Negative
Some said both, depending on the usage, so I gave each 0.5 when one answered both.
Me: With the available devices do you think is a positive or negative impact on your human
relationships?
P1: Positive.
P2: Positive or negative? [Both]
P3: Both
P4: I think it can be both positive and negative.
P5: Positive.
P6: Positive
P7: Positive.
P8: Well, perhaps yeah if youre constantly using like tech and all that and not going out physically
seeing people you could become slightly recluse. When it comes to that.
P9: Negative.
P10: Positive.
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17. Why? (With the available devices do you think is a positive or negative impact on
your human relationships?)
Factors as to how technology impacts us

Save time
Global presence
Anit Social
Social Media
Usage
0
The green represents the positive aspects of technology, the red represents the negative aspects and the
blue can be both positive and negative.
Me: Why?
P1: Because you have Facebook, twitter and all them. Social media.
P2: I dont think neither, but I think if its used in moderation its positive. If its used none stop its
negative.
P3: I think it has, it can have both really because I think devices are anit-social but at the same time if
you use them to save time it will give you the opportunity to do things then that could be a benefit.
P4: On the negative side people are communicating less as theyre not going out to the local shop,
where they can meet up and talk to people. Its positive as its quick and easy to order stuff and get it
out to your house.
P5: Because its easier to contact people abroad and cheaper.
P6: I think it has positive, because some of my family and friends are abroad so you can just use
instant messaging apps and get in contact with them or even ring them up with the likes of skype and
viber.
P7: Because I get to talk to people all over the world.
P8: Well, perhaps yeah if youre constantly using like tech and all that and not going out physically
seeing people you could become slightly recluse. When it comes to that.
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P9: Ehh because instead of interacting with each other ehh we just look at our phones instead.
P10: Oh I see yeah, in one sense it has positive effects because it is kinda interacting it is socialising
but it is online, but its not face-to-face so youre missing that personal touch.
18. Do you think the advanced...do you think advancement of online shopping impacts
human relationships?
Does E-Business impact human relationship

10
9
8
7
6
5
4
3
2
1
0
No
Yes
Me: Do you think the advanced...do you think advancement of online shopping impacts human
relationships?
P1: Yeah.
P2: Yep.
P3: Yes.
P4: Yes I do.
P5: Yeah.
P6: Yes.
P7: Yeah.
P8: Yeah.
P9: AhhmNo.
P10: Yes.
29
19. Why? Do you think the advanced...do you think advancement of online shopping
impacts human relationships?
Why it impacts human relationships

Same level of interaction
Less Human Contact
Anti Social
More Social
0
Series 1
The red represents why it doesnt impact on human relationship, and they said that we still get the
same level of interaction outside the shopping environment. 90% believe it impacts human
relationship as when buying online youre not physically present, and dont deal with anyone.
Me: And, why?

P1: Maybe in a good way you get to spend more time together with people with shopping online with
your friends instead of going into town on your own when your friends cant go, or at night. You can
shop online at night.
P2: Less face-to-face contact, less face-to-face interaction.
P3: Because people dont talk to each other as much anymore, you dont get the personal approach,
and personal contact with anyone sometimes an opinion is good in some shops like clothing or shoe
shops.
P4: Because people are staying inside and ordering online, instead of going out and communicating
with people.
P5: Because theres less human contact between customers.
P6: Yeah I do, because youre not really interacting with people or youre not walking around with
people your just sitting looking at a computer do youre online shopping and youre not getting any
personal touch and youre not getting any human contact or anything like that.
P7: Because shopping online doesnt include any human contact.
30
P8: As I said their yeah, I think so because em if youre constantly doing all your shopping online as
youre doing with food I think your missing out on talking to the like cashiers in the shop and like
people you might know in the shop.
P9: Ahhm no because ah people still interact outside the shopping environment.
P10: Oh definitely I dont therell be a need for an actual shop in maybe ten years time, so everyone
will just go online and jump on their laptop and buy their food and then theres no human relationships
except their one with the computer.
20. Gender, Age and Location
Gender
20%
80%
Male
Female
Age Group
1
1
18-20
21-25
26-35
36-45
46+
31
The ages interviewed ranges between 18 65 years old. So we have old and young in the data with all
sorts of occupations (students, unemployed and employed). Even with people with busy lifes and with
the older people the majority tends to shop in store as appose to real life.
Location
3.5
6.5
City
Countryside
We had one who lives in both the city and countryside, so I gave 0.5 to each.
Me: Gender, age group, occupation and location:

P1: Female, 18-20, student and countryside.
P2: Male, 45+, self-employed and countryside.
P3: Female, 45+ Employed and countryside.
P5: Male, 36 45, employed and city.
P4: Male, 21-25, student and part-time employed and urban [city].
P6: Male, 21-25, student and both country side and city.
P7: Female, 18-20, student and city.
P8: Male, 21-25, student and city.
P9: Male, 26 35, student and city.
P10: Male, 21-25, student and city.
32
Clothing
Behaviour consumer: about you
1. Do you buy clothes online?
Do you buy clothes online?
40%
60%
Yes
No
2. If yes, give three reasons:

P1: Faster / I don't have to move / I have a best view of products
P2: I don't have to move in the shop / faster / often it's cheaper
P4: Faster / less expensive / we don't need to move
P7: Cheaper / really easy to choose / more options (more stores)
P8: Sometimes is cheaper / don't need to get out of my house
P10: Easier / cheaper / fast to the delivery
Legend Q2
Faster
Don't need to moove
Cheaper
33
Easier
More choices
Best view
2. And also if yes, how often?
How often do you buy clothes online?

6
5
4
3
2
1
0
Everyday
Weekly
Monthly
Less than monthly
4. If no, give three reasons:

P3: Look clothes not virtually / try on clothes / I'm not confident
P5: See the clothes before buying / easier / cheaper
P6: fit clothes / feel and touch the product before buy it / sizes are different in the web than in a shop
P9: Take time to receive clothes / you can buy something don't fit you / you have to pay delivery
Legend Q4
To look and touch the product
Try on clothes
Cheaper
Easier
Too long to receive clothes
Not confident
Cost of delivery
34
5. How often do you go shopping in real life as opposed to online shopping?
How often do you go shopping in real life (as opposed to online)?
6
1
Weekly
Monthly
Less than Monthly
6. Do you prefer buy clothes online or offline?
35
Do you prefer online or offline shopping?
Online
Offline
7. (If online) I prefer buy online because:

P1: Because I can see the clothes easier by testing them on the top model.
Legend Q7
I can see the clothes easier
8. (If offline) I prefer buy directly on the shop because:
P2: Because I prefer to try on clothes and to be advised by the seller. Also, there isn't cost of delivery.
P3: Look clothes not virtually / try on clothes / I'm not confident (same answers Q4)
P4: Because I can try on the product and I don't need to wait, I can have it directly.
P5: See the clothes before buying / easier / cheaper (same answer Q4)
P6: fit clothes / feel and touch the poduct before buy it / sizes are different in the web than in a shop
(Same answer Q4)
P7: Because I can try it.
P8: Because I can choose the size, the colours easier and it's better to avoid to make mistakes about
these characteristics.
P9: Take time to receive clothes / you can buy something don't fit you / you have to pay delivery
(same answer Q4)
36
P10: Because I can try the clothe on
Legend Q8
Try the clothes on
Senses
Without cost of delivery
You have directly the product
To avoid mistakes about
characteristics (size, colour...)
Cheaper
Not confident
Easier
9. Usually, with who do you go shopping with?
Who do you normally go shopping with?
1.5
5
4
Family
Friends
Alone
Your feelings about the trend of E-business/online shopping

10. In your opinion, is it necessary to use E-business/online shopping for a company to survive in
the current market?
37
Is it necessary to use e-business for a company to survive in the current market?
10
9
8
7
6
5
4
3
2
1
0
Yes
No
Is it necessary to use e-business for a company to survive in the current market?
If yes, why
P1: Because more and more people don't have the time to move in shop, so companies have to
develop the E-business to don't lose money.
P2: In order to companies be famous or increase them popularities.
P3: Because everybody is more and more on internet which develop quickly. If competitors
companies develop their online shopping, it could have a negative impact on the sales of another
company which didn't do it. Beside, e-business is a way to increase sales without costs (e.g.
premises).
P4: Because it's something important, today people go online often in order to see the product
before, therefore companies will have more customers if they develop their E-business.
P5: Because the company will have more success if it use E-business in the world.
P6: Because you can see the product before
P7: We not say to survive but you can be more competitive.
P8: Now, Internet is really common for everybody, if the world change, business have to follow
this trend to survive.
P9: Because you need to think about your strategy and if you don't have E-business whereas others
competitors have it, you can have some problems in your business.
P10: Because new technologies become are bigger and bigger and a lot of people buy on internet,
so it would be a good idea to invest in E-business for a company.
38
Legend Q10
To increase popularity
To follow the trend of internet
To stay competitive
To increase sales without cost
Desire of customers
11. What are your opinions on the advancement of technologies in general?
P1: Positive because it permits us to find any information thanks to internet.
P2: She is good because it permit us to facilitate our lives, everything is faster.
P3: I think that is practical because we have access to the information quickly and we can also find
all information that we want. Nevertheless, it could be negative for the human because we are
alone behind a screen.
P4: I'm in favour of the advancement of technologies because I like it and that facilitate the life.
P5: It's good, sometimes there are advantages and disadvantages.
P6: It's very good.
P7: The advancement of technologies is good, but we have to be attention by the way that we use
it.
P8: It's good because it can solve a lot of issues that we have now a days, but we have to know
how to use it and not spend a lot of time in the front of a computer and forget the people.
P9: I like to think that the new technologies are here to facilitate our life but you have to be careful
if you use too much it.
P10: It's good.
Legend Q11
Access to the information
quickly (good)
Be careful by the way that we
use it (can become negative)
Easy to find information (good)
Facilitate the life
Dangerous if we spend too
much time (negative)
12. Do you think that shopping can be considered as an experience?

If yes why,
P1: Because we realize our idea when we are in the shop: purchase.
39
P2: Because it's something that everybody would like to do in general.

P3: Because today, the shops make more and more efforts in order to a person want to buy
(merchandising).
P5: When you buy something many times, you would be professional with this.
P6: Because you meet a lot of people and sometimes the staff in the shop where you go, reflect
your experience and you can come back or not a next time because of this good or bad experience.
P10: Because you can see new things, like a new experience when you try clothes on...
Can shopping be considered as an experience?
3.5
6.5
Yes
No
Legend Q12
Realize your idea
It's a wish
Merchandising and staff
Discover new things
You feel good and professional
Company of people (friends...)
If no why,
P4: Because it's common and regular.
P7: Because it's reality.
P8: Because when it is not an event, for example, when you go shopping with your friends or
family, it becomes a common experience that you do automatically.
40
Legend Q12
Reality
Common experience
Both,
P9: I think it depends of the situation. If you are looking for something important with your family
for example it's more an experience than if it's something banal to buy.
13. (If you shop online question only) When you shop online what device would you normally
use?
When you shop online what device would you normally use?
Computer
Tablet
Smartphone
14. With the available devices do you think it has a positive or a negative impact on your
personal human relationships?
41
able devices do you think it has a positive or a negative impact on your personal human rela
2.5
7.5
Positive
Negative
If positive why,
P1: Because it permit us to keep contact with my friends and my family, nevertheless the
excessive utilisation could have a negative impact on our personal human relationships.
P2: Because computer hasn't negative impact on my personal relations.
P4: That hasn't negative impact on my relationships because that don't avoid me to be outgoing.
P5: I can communicate easier with my family and my friend.
P8: For me it's positive but in general it depends. When you know how to use computer and you
don't spend too many time, it's good. But if it's too much, it could become bad for human
relationships.
P9: Because technologies help to be connected with my friends and my family who are are far of
me, it's easy to communicate with them. It could be negative, if I use this device too much.
P10: Because I have a social life.
Legend Q14
Keep contact (family, friends...)
I conserve my social life in real
life
42
Dangerous if we spend too

much time (negative)
If negative why,
P3: To a certain extent, that avoid me to do something with my friends and my family but I don't
do it often so that isn't a big impact on myself.
P6: Probably negative because you are not talking with anybody and you can't ask some questions.
If both why,
P7: It's really positive thing in general but we need to be more educated that the way when have to
use it. I think it's a good stuff but we don't know how to use it.
Legend Q14
Avoid us to be with our friends,
family, etc. in real life
Need to be more educated (way
that we use it)
15. Do you think the advance of E-business/online shopping impacts on the human relationship?
Do you think the advance of E-business/online shopping impacts on the human relationship
Yes
No
If yes why,
43
P1: Because of this, people don't speak to each other anymore and isolate yourself behind an
computer.
P2: I think that could have an impact on some persons if they would spend too much time to
search "good deal" on the web and therefore would isolate themselves.
P3: Because without moving exclude ourself of the society. For the companies, the advance of Ebusiness can cut jobs. If everything would become E-business, the shopping will not an
experience.
P6: For the same reasons at the top.
P7: That's good because you can shop with your friend behind your computer but you should go
shopping in real life with your friends, it's more social than computer.
P8: Because people go less in real life shopping, to buy things by themselves, maybe.
P9: Because shopping online avoid people to communicate with others outside whereas when you
go shopping in the real life you can do it.
P10: Because more people will be use internet and laptop more often.
Legend Q15
Anti-social behaviour
If no why,
P4: Apart from we aren't in relation with someone when we buy, I don't think that will be bad.
P5: No, I don't think so because it's like business, it's a work, and you can do the difference
between online shopping and real life.
Legend Q15
Enough mature to do the
difference between online and
offline
Personals information
16. Gender
44
Gender
Male
Female
17. Your age
Age Group
45+; 10%
26-35; 20%
18-20; 40%
21-25; 30%
18-20
21-25
26-35
36-45
45+
18. Your occupation
45
Occupation
30%
70%
Student
Employed
19. Your location e.g. urban city/country side, city centre
46
Location
1
3
1
Ireland
Brazil
Syria
France
Belgium
Banking
47
1. Do you do online banking?
Do you take part in online banking
4
6
yes
no
Do you do online banking?

P1. Yes
P2. Yes
P3. No
P4. Yes
P5. No
P6. No
P7. Yes
P8. Yes
P9. Yes
P10. No
Reasons for banking online
1
2
3
4
5
6
Ah to keep up to date with what I have in my account, maybe to see when my money comes in
and to see if I have any direct debits.
Its easy, I like it and its free.
Easier, when you go to the bank its more machinery then humans now anyway.
Keep up to date with whats coming in and out of your bank.
Check my balance and statement, and transfer of cash.
Its just way easier than going into bank, very convenient.
To Keep up to date
Its an easy process
Convenience
preference
No cost
48
Reasons for banking offline

1
2
3
4
Always found it a hassle to set up and youd always need a Wi-Fi connection to use it.
Online fraud, risks.
I wouldnt know much about it or computers and have never tried it.
Seems like a lot of work and never got round to it.
Too much hassle
Internet connection needed
Risks
Not computer knowledgeable
Too busy
Why?
49
P1. Ah to keep up to date with what I have in my account, maybe to see when my money comes in and
to see if I have any direct debits.
P2. Its easy, I like it and its free.
P3. Always found it a hassle to set up and youd always need a Wi-Fi connection to use it.
P4. Easier, when you go to the bank its more machinery then humans now anyway.
P5. I wouldnt know much about it or computers and have never tried it.
P6. Online fraud, risks.
P7. Keep up to date with whats coming in and out of your bank.
P8. Check my balance and statement, and transfer of cash.
P9. Its just way easier than going into bank, very convenient.
P10. Seems like a lot of work and never got round to it.
2. How often would you go into the bank a week?
How often do you go into the bank to do your banking
ne
ve
r
we
thr
ek
ee
tim
es
aw
ee
fo
k
ur
tim
es
aw
ee
fiv
k
et
im
es
aw
ee
six
k
tim
es
aw
se
ee
ve
k
nt
im
es
aw
ee
k
tw
ice
a
on
ce
a
we
ek
7
6
5
4
3
2
1
0
Me: How often would you go into the bank a week?

P1. Once
P2. Once
P3. Twice
P4. Never
50
P5. Once
P6.Once
P7. Twice
P8. Once
P9. Never
P10. Once
3. How often would you do your online banking a week?
how often do you use online banking
ev
er
yd
ay
aw
se
ee
ve
k
nt
im
es
aw
ee
k
six
tim
es
aw
ee
k
fiv
et
im
es
aw
ee
k
fo
ur
tim
es
aw
ee
k
tim
es
we
ek
thr
ee
tw
ice
a
on
ce
a
we
ek
3.5
3
2.5
2
1.5
1
0.5
0
How often would you do your online banking a week?

P1. Once
P2. Once
P3. Never
P4. Once
P5. Never
P6. Never
P7. Once
P8. Once
P9. Once
P10. Never
51
4. Do you prefer online or offline banking?
Do you prefer online or offline banking

5
online banking
offline banking
Do you prefer online or offline banking?

P1. Online
P2. Offline
P3. Offline
P4. Online
P5. Offline
P6. Offline
P7. Online
P8. Online
P9. Online
P10. Offline
52
5. Do you believe its necessary for banks to use E-Business to survive in the current
market?
Do banks need to take part in E-Business to survive

9
8
7
6
5
4
3
2
1
0
Yes
No
Reasons for thinking banks need E-Business

1
2
3
4
5
6
7
8
Yes I do, of course they do because bank only stay open from 9 to 5 and its very useful for
people.
Yes I do, they need to be up to date with technology to be efficient as possible.
Yes I do, have too stay ahead of competition and have to adapt to customers timetables.
Yes, because banks are always a busy place these days especially on a Friday.
Yes I do, I just think the way the world is going we have to rely more on technology and keep
up to date really.
Yes I do, everything is technological now people are short on time and its todays day and age.
Yes I do, transactions are instant and easier than the mail.
Everybody is working the length of time the bank is open so if they dont use online banking
they wouldnt get to bank at all.
Customers Timetable
Up to date with technology
Stay ahead of competition
Beating the ques
It makes everything easier
53
Reasons for thinking banks do not need E-Business

1
2
No I would be half and half computers could always go down.

no they dont, Im not interested in it
Danger of crashing systems
no knowledge of subject
Do you believe its necessary for banks to use E-Business to survive in the current market?
P1. Yes I do, of course they do because bank only stay open from 9 to 5 and its very useful for people.
P2. Yes I do, they need to be up to date with technology to be efficient as possible.
P3. Everybody is working the length of time the bank is open so if they dont use online banking they
wouldnt get to bank at all.
P4. Yes I do, have too stay ahead of competition and have to adapt to customers timetables.
54
P5. No they dont, Im not interested in it

P6. No, it would be half and half computers could always go down.
P7. Yes, because banks are always a busy place these days especially on a Friday.
P8. Yes I do, I just think the way the world is going we have to rely more on technology and keep up
to date really.
P9. Yes I do, everything is technological now people are short on time and its todays day and age.
P10. Yes I do, transactions are instant and easier than the mail.
6. What are your opinions towards the advancements in general?
I am for it actually its good I think that it helps people with wanting to bank online sending
money and them sending you money.
2 Its coming on serious.
3 I see that everyone is up to date and everyone is online and I see its basically the only way to
connect.
4 Its good in the future we can learn a lot more.
5 Some of its great some of it I dont know how to use.
6 Its good but it shouldnt be pushed on us.
7 Its great and makes life easier.
8 For it in some ways but I dont like the fact people can get access to your information online.
9 Its good, I suppose the business would be in trouble if they dont have an e-business presence
online and just need to keep with the times.
10 lifes a lot easier with it you can do everything on your phone
Makes life easier
Its the only way to connect
Great learning potential
Hard to understand
Risk of personal info getting leaked
Feeling of it being forced on us
55
Great for improving business

What are your opinions towards the advancements in general?
P1. I am for it actually its good I think that it helps people with wanting to bank online sending money
and them sending you money.
P2. Its coming on serious.
P3. I see that everyone is up to date and everyone is online and I see its basically the only way to
connect.
P4. Some of its great some of it I dont know how to use.
P5. Its good in the future we can learn a lot more.
P6. Its good but it shouldnt be pushed on us.
P7. Its good, I suppose the business would be in trouble if they dont have an e-business presence
online and just need to keep with the times.
P8. Its great and makes life easier.
P9. Lifes a lot easier with it you can do everything on your phone
P10. For it in some ways but I dont like the fact people can get access to your information online.
7. When you bank online what devises would you use?
What devices do you use

3.5
3
2.5
2
1.5
1
0.5
0
Phone
Laptop
both
When you bank online what devises would you use?

P1. Phone laptop
P2. Phone
P3. P4. Phone
56
P5. P6. P7. Phone and laptop

P8. Phone
P9. Phone and laptop
P10. -
8. With these devises, do you think it has a positive or negative effect on your human
relationships?
The effect these devices have on your human relationships
1
2
3
4
5
6
7
Negative, I hated going into banks in the first place, no one helped me they kept putting me on
a phone, technology helped more than someone in the bank.
Positive because I can get everything done quickly.
Negative, youre just online and not interacting with anybody. No personal presence.
Positive for me but can have negative effect Im not on social media.
Negative no one talks to people in person anymore.
Negative less face to face contact.
Positive, landlady can see I have lodged my rent and makes things easier.
Belief that technology is better than human contact
Tasks completed better and faster
No personal interaction
The use of social media
Paying bills more efficient
57
With these devises, do you think it has a positive or negative effect on your human relationships?
P1. Negative, I hated going into banks in the first place, no one helped me they kept putting me on a
phone, technology helped more than someone in the bank.
P2. Positive because I can get everything done quickly
P3. Negative, youre just online and not interacting with anybody. No personal presence.
P4. Positive for me but can have negative effect Im not on social media.
P5. Its just a lot of hassle.
P6. P7. Negative no one talks to people in person anymore.
P8. Negative less face to face contact.
P9. Positive, landlady can see I have lodged my rent and makes things easier.
P10. -
9. With the advancements in technology do you think that automated machinery is

taking over the physical presence of banking?
1
2
3
4
5
6
Because most banks now have machines that help you lodge money so yeah it does.
Less and less people in bank and more machines.
Oh yeah you walk into a bank and the girl just points you at a machine.
I do, there is usually a person in the bank that is just there to help you use the machines.
Its just a lot of hassle.
It is yeah, just like yesterday bank of Ireland had a payment glitch, if they had paper cheques
they could still work it out.
7 yes
8 Yes, reasons being its quick and easy beating the ques.
9 Yes, but at the same time its very handy to have a person there to explain things.
10 If you wanted to find out information then it would be great to talk to someone but if you
knew what you were at then it would be better to use the machines.
Lodging is done by machine
Less people in banks more machines
Its a lot of hassle
Should have more 50/50 system
Its quick and easy
Need for people
58
With the advancements in technology do you think that automated machinery is taking over the
physical presence of banking?
P1. Because most banks now have machines that help you lodge money so yeah it does.
P2. Less and less people in bank and more machines.
P3. Oh yeah you walk into a bank and the girl just points you at a machine.
P4. I do, there is usually a person in the bank that is just there to help you use the machines.
P5. Its just a lot of hassle.
P6. it is yeah, just like yesterday bank of Ireland had a payment glitch, if they had paper cheques
they could still work it out.
P7. Yes
P8. Yes, reasons being its quick and easy beating the ques.
P9. Yes, but at the same time its very handy to have a person there to explain things.
P10. If you wanted to find out information then it would be great to talk to someone but if you knew
what you were at then it would be better to use the machines.
59
11 Gender
Male or female
Male
Female
Are you male or female?

P1male
P2. Male
P3. Male
P4. Male
P5. Male
P6. Male
P7. Male
P8. Male
P9. Male
P10. Male
60
12 Age group
Age groups
8
7
6
5
4
3
2
1
0
18-20
21-25
26-35
36-45
What age group are you?

P1 21- 25
P2. 21-25
P3. 21-25
P4. 21-25
P5. 21-25
P6. 35-40
P7. 21-25
P8. 18-20
P9. 18-20
P10. 21-25
61
13 Occupation.
Occupation
12
10
8
6
4
2
0
Employed
unemployed
student
retired
home-makers
Whats your occupation?

P1. Student part time work
P2. Student
P3. Student
P4. Student
P5. Student
P6. Student
P7. Student
P8. Student part time work
P9. Student
P10. Student
14 Their Location
Localcation
4
6
City
Country
62
Where are from?

P1 City
P2. Country
P3. City
P4. City
P5. City
P6. City
P7. City
P8. Country
P9. Country
P10. Country
63
All sectors analysed (Banking, Clothing, Press and Food)
Active Users Online

30
25
20
15
10
5
0
Yes
No
This shows the majority of people interviewed are not active online 24 people not active vs. 16 active
online.
Gender
30%
70%
Male
Female
70% of the people interviewed were male, and the 30% being female.
64
Age Group
20
18
16
14
12
10
8
6
4
2
0
18 - 20
21 - 25
26 - 35
36 - 45
45+
Most of our interviewees range from 18 45+, and the highest count being aged 21 25.
Occupation
Retired; 2%
Unemployed;
2%
Employed; 30%
Student; 65%
Student
Employed
Unemployed
Retired
This shows students were the most surveyed, then in second being employed, then with unemployed at
3% and retired being joint last with only 2%.
65

Laura Lise David and Toms Data Analysed

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Laura Lise David and Toms Data Analysed

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E-BUSINESS PROJECT

Section 2: Analysis Data

"How are human relationships changing due to the

Clothes - Banks - Press Media Food

E-Business: Section 2 Analysed Data

Sector of press media:

2. If yes, give three reasons:

3. If no, give three reasons:

4. If you buy books/newspapers/magazines online how often would you

5. How often do you buy books/newspapers/magazines in an actual shop?

6. Do you prefer to buy your books, newspapers or/and magazines online or

7. (If online) I prefer buy online because:

8. (If offline) I prefer buy my books, newspapers or/and magazines

9. What do you think has the competitive advantage when it comes to

Your feelings about the trend of E-business

Legend Q10 (Yes)

Legend Q10 (No)

11. What are your opinions towards the advancing of technologies in

12. Do you think that shopping can be considered as an experience?

Legend Q12 (Yes)

Legend Q12 (No)

Legend Q14 (Positive)

Legend Q14 (Negative)

If none of both why,

Legend Q14 (none of both)

15. Do you think the advance of E-business/online shopping impacts on the

Legend Q15 (Yes)

Legend Q15 (No)

17. Your age

18. Your occupation

19. Your location e.g. urban city/country side, city centre

1. Do you buy food online?

Amount of People Buying Food Online

Dont buy food online

2. Give three why you dont buy food online:

Reasons for not shopping Online

Me: Give three reasons why you buy online?

3. How often do you go grocery shopping in real life?

How many times they go shopping a week

Me: How often do you go grocery shopping in real life?

P6: I would yeah, once or twice a week maybe.

4. Do you prefer to buy food online or off-line?

6. Why do you prefer to buy directly in a grocery store?

7. Who do you go normally shopping with?

Who do they go shopping with

Me: Who do you go normally shopping with?

8. In your opinion is it necessary to use e-business, which is online shopping, for a

Does a supermarket need online shopping?

10. What are your opinions of the advancement in technology in general?

Advancement of Techonolgy in General

Me: What are your opinions of the advancement in technology in general?

12. Do you think shopping can be considered as an experience?

Can shopping be an experience?

Me: Do you think shopping can be considered as an experience?

13. Why? (Do you think shopping can be considered as an experience?)

Reasons as to why shopping is an experience

15. Why isnt it an experience for food shopping?

The impacts of technology on personal human relationships

Factors as to how technology impacts us

Does E-Business impact human relationship

Why it impacts human relationships

Less Human Contact