MOBILE EDGE

MOBILE EDGE BUSINESS

PLAN
By: Luis Galeas , Reinaldo Gazmey , Allen,

Table of Contents
I.

Executive Summary..............................................................2
Future Of Our Buisness

II.

General Company Description...............................................

Type Of Buisness
What You Will Do In Your Business?
Mission Statement
To Whom Will We Market Our Product.

III.

Products & Services...............................................................

Pricing
Fees

IV.

Marketing Plan......................................................................
Product
Customer
Competition
Promotion
Promotional Budget
Pricing

Executive Summary
Mobile edge is owned by Luis Galeas and is Co-owned by Reinaldo Gasmey
and we aspire this company to overpass the other companies later on. We want to
be a company that take the public opinions and we put it to use. So we ask
ourselves in any situation that we many live in what would we do if we were in
the peoples footsteps. Then we then realize its not fair to you what other phone
companies over charge you for unreasonable prices. Were want to be like an
android or google company who not just make products for you to use but that
benefits the world around you that help you better understand the information so
that our future can be brighter for the next generation to come.
We want all type of customers who all have different characteristics. We
want to meet al kind of people so we know what fit your need. For example you
may want to use our music for mostly music so all data you use to listen to music
is free meaning it does not use you data that you use for the internet. We want
our customers to see us as a modern fun company who will fulfill their needs. This
is what make us different from other that we are not serious about our job but we
are serious about what is best for you under any circumstances.
We see in our future that our company will prosper in great
acknowledgement and also in fame due to our services that we provide over the
years. This already shows the hard work has been accomplished and when have
reach our goal that we have promised since the start of our company. This future
that we have will be determined by how that people want to be heard as in our
company. We offer many opportunitys to prosper but it is not up to use as they
say in the constitution WE THE PEOPLE are responsible for our future and what
we want to do for ourselves.

General Company Description

We are a phone company that give out products and services to the people who need
them. We buy brand name phones and sell them to the public for a good and reliable
service. We want to make the people happy so that we receive the payment of success.

Mission Statement
Our company is a company who cares for people who want a good reliable service and
who despise contracts. We provide a fast service that will fit your need.

Products & Services

Services

Service
Prepaid

Data
1GB

Unlimite Unlimite
d
d

Price
$25
m
$50
m

Products

Phone
Cases

Speaker
s

Aux
Cables

Earphone Screen
s
Protector

$15

Beats
$3
Pill $100

Apple $15 $5-15

JBL $75

Beats $50

25% off
with new
phone

LG
Wireless
Earphone
s $60

Marketing Plan
We will use the secondary research to compare our-selves to be different from other
major companies

Product
To the customer the service and plan is good ,but when buying a phone from the
company they give youre a 1 year contract and you can have the option to pay it off
month by month and that is a lot of monthly fees depending on what plan you have.

Whats special about our company?

We have flexible plans and good prices for your products

What are benefits from your products?
When buying a phone you get 3 accessories which includes a phone case, ear phones,
and a screen protector with a value of $33 that is free and also the first month is free
with our flexible plans that will fit you need.

Customers
Age

15+

Gender

Any

Location

Any

Income level
Social class
Occupation
Education

Good credit
middle class and up
Any
Any

Promotion
We will promote our company through commercials and advertisements everywhere to
promote our flexible plans and we will later on expand to billboards and Newspapers.
We will used paid advertising so we can be known more like the big companies. We will
sponsor famous companies so that we can get recognition. We want to have a
company similar to google where we want to be professional, but also have fun what
we are doing to improve our company from the feedback of the people and have
creative ideas ourselves. We want our customers to see us as a company who
responds to the people ideas and not just give them our ideas.

Promotional budget
We will use $500,000.00 on promotional use and for sponsor use so we can get more
recognition in the public.

Pricing
Our prices I believe to be fair to the people and we have something that other
companies make customers pay for which are the accessories. We also allow people to

bring their own phone that they wish to use so that they dont have to buy a new one
that comes with a 1-year contract or will add more payment with your phone bill.
Customer service
You can get a 30-day trial with our plan and have a decent credit score to buy one of
our products and services.