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Jaynie Lane Siegel

jayniesiegel@gmail.com
EDUCATION

UNIVERSITY OF WISCONSIN-MADISON; Madison, WI


B.A. Communication Science & Rhetorical Studies; Entrepreneurship
TEL AVIV UNIVERSITY; Tel Aviv, Israel
MORRISTOWN-BEARD SCHOOL; Morristown, NJ
C-SPAN StudentCam Finalist

EMPLOYMENT
EXPERIENCE

September 2012-Present
January-June 2015
Graduated June 2012

MORGAN STANLEY, Client Services Intern


New York, NY
July-August 2015
Helped associates keep track of wired funds, preferred trades on IPOs, and revenue balance sheets
Utilized market research to forecast profitable trades within the US and international bond markets
Assisted a wealth management team in writing and structuring their marketing materials and brochure

BEIT HATFUTSOT MUSEUM, Digital Marketing Intern


Tel Aviv, Israel
January-June 2015
Became proficient in Search Engine Optimization (SEO) and Social Media Marketing
Posted new products to the e-commerce site, and conducted paid search on all products
Increased community outreach via recruitment of museum ambassadors and social media promotion

RED BULL, Student Brand Manager


Madison, WI
June-December 2014
Executed daily product seedings, branded events and promotions, and bi-weekly hacks around campus
Collaborated with opinion leaders, athletes, prospective vendors, and artists in the greater Madison area
Submitted daily Key Performance Indicator (KPI) reports on sales trends via Red Bull University (RBU)

GOLDBERG REALTY ASSOCIATES, Digital Marketing Intern


West Caldwell, NJ
June-August 2014
Conducted market research on pricing, contracts, and vacancies at competing apartment complexes in NJ
Drafted and presented a proposal for the use of an external customer service company to the CEO

NANETTE LEPORE, Digital Marketing Intern


New York, NY
June-August 2014
Conducted Search Engine Marketing (SEM) and developed value proposition plans for consumer data
Drafted press releases for publications, prospective buyers, and wholesalers
Aligned with manufacturing, design, and legal teams in presentations for increasing brand awareness

SPOON UNIVERSITY, Social Media Strategist


Madison, WI
February 2013-May 2014
Produced opinion editorials relating to recipes, cooking tips, and new/popular restaurants in Madison
Created and managed all social media accounts, which garnered a total of 5,000+ followers

GNC, Marketing Ambassador


Madison, WI
January-May 2014
Hosted weekly events across the UW campus, and allocated GNC product accordingly
Built a strong GNC presence on campus by supporting student athletes, and fitness/health organizations

BAUER MEDIA GROUP, INC., Integrated Marketing Intern


New York, NY
June-August 2013
Curated editorial and advertising materials via Censhare to create media kits for prospective advertisers
Managed monthly sell sheets and internal performance charts for six Bauer titles

J.P. MORGAN & CHASE, Wealth Management Intern


New York, NY
May-August 2012
Recorded hourly price movement for 50 stocks within the S&P 500, and monitored international currencies
Completed reports on earnings projections for 7 Initial Price Offerings (IPOs), one of which was Facebook

ACTIVITIES

Alpha Epsilon Phi Sigma Chapter


Public Relations Student Society of America (PRSSA)
Collegiate Entrepreneurs' Organization (CEO)
Crohns & Colitis Foundation of America (CCFA)

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