Project Requirement

1.

The format of the marketing plan should include the following;

Preliminary

Executive Summary
Table of Contents

Body

1.0

Situation/Market Analysis
1.1 Company Background
1.2 Swot Analysis
1.3 Competition Analysis

2.0

Marketing Strategy
2.1 STP Analysis
2.2 Marketing Mix
2.2.1 Product
2.2.2 Price
2.2.3 Place
2.2.4 Promotion

3.0

Financial Projection
3.1 Sales Forecast (Cash Flow)
3.2 Break-even Analysis

4.0

Control
4.1 Action Plan
4.2 Contigency

Supplementary

2.

References
Appendices

Written Report (20%)

- About 15 pages (3000 words) using Times New Roman at 12 Font
- 1 spacing
- Visual aids (tables and figures)
- APA Referencing Format

3.

Oral Presentation (15%)

- Three (3) times
- Market Analysis (Wk 6),
- Marketing Strategy (Wk 11) and
- Financial Projection + Control (Wk 14)
- 7-minute presentation
- Prepare PowerPoint hand-outs
- Q & A session