CASE STUDY- SKY AIRWAYS

-Abhimanyu Hooda (1148017)

- Justin Rebello (2158011)

Q1:WHAT ARE THE DIFFERENT SERVICES PRODUCTS OF SKY

AIRWAYS? AND HOW IMPORTANT ARE THEY
Services
European airline, already with a predominance in European fly routes
( short halts).
Also has daily flights to New York, Johannesburg, Mumbai and St
Petersburg (Long halts).
Also provide cargo and courier services
Product
On Board Catering

Importance
International : Getting revenue and providing travel to customers all over
the world
Growth of airline and its image.
To increase RPK (revenue passenger kilometre).
(Johnston, Clark, & Shulver, 2012)

DO YOU AGRE WITH THE OPTIONS SUGGESTED BY

ANGELA CARTER SMITH, CHRISTINA, JUSTIN MAUDE
AND DAVID GOO
Angela Carter Smith: NO because

Time consuming, more labour and expensive.

Christina Towers: Yes due to

Customer will have less option to choose from(Menu

Selection)
Justin Maude: Yes due to

Health and not every passenger book food.

David Goh: No
Long flights

(Johnston, Clark, & Shulver, 2012)

END REFERENCE

Johnston, R., Clark, G., & Shulver, M. (2012).

Service Operations Management Improving
Service Delivery (4 ed.). Harlow: Pearson
Education Limited.

THANK YOU