INTERVIEWING A SPOKEPERSON OF

AN AD AGENCY
Instructed by:

Done By:

T.M. Taufique Hossain

Lecturer,
School of Business
North South University

Saleh Amin Siyam 1230305630

Sayed Sadi Mahmudul 1210635030

About The Interview

Visited:
Grey Advertising Agency
House: #06, Road: 137, Block: D
Gulshan #1, Dhaka 1212
Interviewed:
Manami Sunjia hossain
Admin officer

Departments
Creative Department
Administration Department
Finance Department
Account Services Department
Strategic Planning Department

Administration Department

Dealing with Human Resource Management issues

like managing employees and make them effective

Finance Department

Maintaining financial work

Dealing with money, cash inflow & outflow
Audit

Account Services Department

Maintain and service clients advertising account

Make the relation between creative department & clients

Client Service & Strategy department

Receive clients brief &

relationship with the client
Creating and maintaining brand strategy
Develop initiative idea

Creative department

Concept development
Communication
Add value in existing idea

Major Clients

Other Clients
GSK
Pran
Pollar
UCB
SBL

Flowchart of Grey

Most successful ad campaign

The Nokia, in local voice campaign was one of the successful campaign
done by Grey Dhaka. It was a success because it showed what is
actually possible only in Bengali not any other language. According to
Gousul Alam Shaon, general manager of the agency, They tried to
promote in local voice with the insight of a true Bengali at heart, which
brought them the success. As a result they achieved international award,
The Asia Pacific Effie award for it.

Most successful ad campaign

Nokia Advertisement Campaign

Key Personal
Gousul Alam Shaon
Started career with Redifusion DY&R, Delhi
At 2001, Joined McCann, Dhaka as Head of Strategic Planning
Then Creative & Planning Director at JWT, Dhaka
2007 Responsibility- Strategic Planning, Creative Department
as General Manager, GREY Dhaka
Then Managing Director Now

Key Personal
Constantine Clarence Chew

Group Creative Director

Started working at Naga DDB as an Art Director in 2003
Became a Creative Director at TBWA\Hakuhodo, China in 2006
Worked as an Associate Creative Director, JWT, Kuwait, 2008
Creative Director, Phibious, Vietnam in 2009
Creative Group head, Vleo Burnett, Vietnam, in 2009
Geometry Global, a company of Grey, Creative Director, Malaysia 2010
Group Creative Head, Grey Global Group 2010
Group Creative Head, Grey Dhaka from 2012