Is Big Bazar My Bazaar

Group 3:
MP13009 Anil Kumar
MP13023- Chandra Shekhar Mishra
MP13028- Jaydeep Bagchi
MP13033- Manoj Kumar

Key factor influencing Decision Criteria

Buying Situations (Influence)

Simple
(Intern
al)
Comple
x
(Extern
al)

Human Personality
Introver
t
Extrove
rt

Preference
Big Bazar

Kirana Store

Dimension of Human Personality

Sincerity

Down-to-earth, Honest, Wholesome,

Cheerful

Excitement

Daring, spirited, Imaginative, Up-todate

Competence

Reliable, Intelligent, Successful

Sophisticatio
n

Upper Class, Charming

Ruggedness

Outdoorsy, Tough

Customer Relationship & Bonding factors

Emotional V/s Transactional Relationship

Customer Loyalty and Satisfaction

Interactivity
Nurturing
Commitment
Network
Assortment
Transaction ease,
Engagement,
Loyalty,
Inertia,
Trust

The
The
The
The
The

Loyalists
Defectors
Terrorists
Hostages
Mercenaries

Why do people prefer to shop at Big Bazar ?

Psychological factor along with Alternative available for
Purchase evaluation are the key factors.
Assortment: Large variety option (100%), Cheap price
(70%)
Transaction ease: More that 46% satisfied with service.
75% Customer comes with own transport & around
90% are satisfied with Parking space availability.
Engagement: Superior Ambience (95%), Shopping Exp.
(90%),

Which is the most critical influence on the

Customer ?

Price(60%), Product Variety (65%),

Ease of operation, ambience,
shopping experience, convenience,
variety.

Which is the most important factor for Big

Bazaar from the customer response point-ofview ?

Most of the Customer are Frequent

purchasers, but without high bonds.
Transaction based relation play major
influencing factor than Emotional
based relationship.

Why have people not shifted over to Big

Bazaar completely ? Why do they still prefer
to go to kirana store for their basic, daily
requirements ?

Loyalty (Service 50%)

Inertia (Quality 60%, Convenience 75%)
Trust (Preference 65%)
High bonds but modest purchase levels
Sociocultural influence through reference group &
family.
Closer distribution point
Trust relationship is still not build with Big Bazaar.
Customer behaviour are still like The Mercenaries.

Will Big Bazar be able to replace the kirana

store eventually ?
Interactivity has to be improved,
Nurturing the relationship for high purchase level
& higher level of trust through consistency of high
level of services,
Engagement shall be build for better networking
of reference group members.
Entertainment & relaxation scope.