According to Vogue they aim to make, A

commitment to visual genius, investment in

storytelling that puts women at the center of the
culture, and a selective, optimistic editorial eye. This
simply means Vogue aim to make their magazine
exclusively for women and their lifestyle as well as
giving them full attention to the content being
provided. They claim to make the print appear
intelligent and somewhat sophisticated in a cultured
way.

 The average Vogue reader are around 25-34,

predominantly Caucasian women in the upper
middle and middle class. They are well
educated women usually single with no
children. The majority of these readers are
stylish, influential and are luxury consumers.
They spend more on fashion compared to
readers of other magazines such as Elle or
Vanity Fair. These readers have a keen interest
in fashion,ce. They are intelligent yet creative
individuals who keep up with the media.

 The most well known form of media used for Vogue

is the printed magazine version of itself being
available in many countries around the world. The
print features high quality images and usually
contains vouchers and other offers used towards
clothes and other products. Research shows that a
printed copy of the magazine is the most popular
way of viewing Vogue with 67% regularly reading it
monthly.

 The second most popular way of viewing

Vogue is online on their official website.
Users can access more content and
videos of shoots. Viewers can access the
latest news instead of waiting for the
next issue of the magazine to be released
(print version) due to the website being
regularly updated. Research shows that
around 63% of Vogue readers access the
website at least once a month with
around 2,566 Vogue readers in total use
the official website in the US via
laptops/ desktops and mobile. Depending
on where in the world you live, there are
different websites for users. For
example, there is a British Vogue
website and a US version containing
different content based on what current
trends are popular.

 Recently, Vogue have launched an

app in which users can access a
digital version of the magazine
through new media such as mobile
phones (iPhone/ android), tablets/
iPads/ iPod. Similar to the website,
users can access exclusive content
that may not be available in the print
version of the magazine as well as
videos. This app is used by around
17% of Vogue readers.

 Vogue also has connections to various well known

social media sites and these are accessed by the readers
of Vogue.

National advertising rates

Display
Page/ size position

Single page

Bound- in/ scent strips*

Page run of paper

26,550

National:

Page facing matter

31,630

2 sides

31,840

2 sides

21,370

Page specified position

34,170

4 sides

56,700

4 sides

33,410

Contents/ masthead

36,810

8 sides

112,980

8 sides

56,700

Inside back cover

39,890

16 sides

211,460

16 sides

112,880

Outside back cover

42,530

*Subject to approval

London & South East:

DPS
Inside front cover gatefold-4 pages

141,110

Loose inserts/ Tip-ons

Barn door

141,110

Costs are based on media space taken and quantity. Accepted by arrangement only. For more

Standard 4 page gatefold

97,220

information contact Rose Lander 020715231.

1st DPS

67,490

DPS Sous/ Specified Position

60,290

Promotions

DPS Run of paper

52,050

Costs are made up of a space rate - as above plus an average production charge of 4,000 per page.

Masthead

18,200

Special terms and conditions apply. For individual costings and creative ideas, contact Vogue

Page

13,760

Promotions on 02071523028.

Contacts
Editor In chief
Victoria Davydova
Publisher
Elena Zaytseva
Advertising Sales Director Natalia Nikitenko
Brand Manager
Svetlana Mukhina
Advertising Sales Manager Ekaterina Shuykina
Advertising Coordinator Ekaterina Sroslova