Comprehensive Analysis of

Zomato Competitors

Current Competitors in the market

Tastykhana
Foodpanda
Tiny Owl
Titbit
Yummy Bay
Just Dial
Just Eat
Burrrp
Plobal
Zootout

Tastykhana
Online food delivery venture founded in 2008 by Shachin
Bharadwaj and Sheldon DSouza
Venture valued at around Rs 10 crore
Covers 5000 restaurants in over 7 cities
84lakhs injected by Delivery Hero in 2011
Worked earlier on a pay for performance revenue model,
restaurants paid them for every order they received
Payment model is a mix of online payment + cash on delivery.
They pay the restaurant later.
Current sources of revenue as follows :
- Commissions from restaurants
- Charged services to end users
- Advertisement income
- Registration / Retention fee

FoodPanda
FoodPanda, an online food delivery site launched in 2012 and
present in more than 41 countries
Operates under different names such as Foodalia, Foodnation,
Hungrypanda and Hellofood in various countries
No. 1 ranked app under the Food and Drinks category on the
App Store and 12th under the Lifestyle category on the Play
Store
Received more than $48 million in funding from Investment
AB Kinnevik, Phenomenon Ventures and iMENA Holdings and
is supported by the largest e commerce incubator, Rocket
Internet
They solely work on a pay per performance model, which is
commission based wherein they earn a commission of 15-20%

Tiny Owl

Tiny Owl, a food ordering startup launched in March 2014

Covers more than 3500 delivery restaurants
Raised $3 million from Sequoia Capital and Nexus Venture
Capital
Work on a commission based mode wherein they charge
the restaurant

Titbit

Titbit is a B2B offering, a part of the Valuable group providing Digital Menu
Platform founded in 2011
Has tied up with over 400 restaurants in Mumbai and Pune serving over
40 cuisines
Titbit platform consists of the following components:
Titbit iPad digital menu: End to end Digital Menu Platform for Restaurants
Titbit Self Service: Self service kiosk application for Quick Service
Restaurants
Titbit in Room: Hotel and concierge app that enables cost reductions and
services aggregation for hotels
Online Ordering: Consumer facing Online Ordering portal for Takeaway
and delivery
Titbit mobile: Consumer downloadable mobile applications for hospitality
MediaNet: Fully integrated Digital signage system for restaurants to
promote todays menu
Titbit earns its revenue on a commission based model

Yummy Bay

Yummy Bay, an online food ordering venture, setup in

October 2010 and an incubatee of Kochi based Startup
Village
Revenues based on a commission based model, banner
ads and sponsored listings on the online portal
Charges the restaurant 10% of the total bill
Has partnered with 4000 restaurants in India and the Middle
East

Just Dial

Just Dial is a company providing local search services over the

Phone, Web, Mobile, and SMS and founded by V.S.S Mani in 1996
Different service provisions:
Phone
Web
Android Application
iPhone Application
Online Food Ordering
Online food ordering allows customers to order food online from
restaurants listed on the site and available in 16 cities across India
Main source of revenue generation is its B2B clients, various
businesses pay just dial for providing their business as the top
search when callers call for information
Provide services in various packages such as Gold, Platinum, Silver
etc wherein the charges vary for each type

Just Eat
Just Eat operates in the online takeaway business
Established in 2001 in Denmark
Covered 40million orders in 2013, generating total transaction
value of over 650million pounds and over 36000 contracted
takeaway restaurants
Works on pay per performance models such as:
- Commission based: 10-11% of order value, same price for
consumers
- Payment card / admin fees revenue: small fee charged on
payment card orders
- Connection fees revenue: One off cost paid by takeaway
restaurants to join the network
- Top placement fee and other revenue: top placement,
restaurant products such as bags, pizza boxes, menu cards, etc.

Burrrp

Burrp is an online user generated local review and

recommendation tool focused on recreational activities and
events
Their revenue earning model is fueled by a combination of
SMS marketing (appending marketing messages from
partners to user generated outgoing SMSs for a marketing
fee), and online movie ticketing for big cineplexes

Plobal

A social media platform helping businesses promote events,

offers and whats happening at different venues in your city
Enables small businesses to track and engage with
customers in real time
Works on SMS based updates and have facebook and
twitter sharing platforms
They work on a subscription based model which consists of
the following:
Premium: 6 live updates a day
Basic: 3 live updates a day

Zootout

Zootout, is a hyper local recommendation search engine on

food and lifestyle
Started out in January 2012 and is present in 6 cities
Their revenue model is based majorly on banner
advertisements of restaurants but they also focus on a
mobile + cloud based product for restaurants which will
give real time discounts of restaurants as well as the
product will help restaurants to run their customer loyalty
programs

Some other upcoming online food

delivery brands

GrubHub
Delivery Hero
KhaoPiyo
Delivery Chef
Hungry Zone
Seamless