Beruflich Dokumente
Kultur Dokumente
Bingxiao Mei
Cory Lueth
Florence Epa
Jeffery Pike
Taylor Owens
Xin Qi
Background
The company was established in 1997 and is
headquartered in Los Gatos, California. It started its
subscription-based service in 1999. By 2009, Netflix
was offering a collection of 100,000 titles on DVD and
had surpassed 10 million subscribers.
It provides DVDs and can be streamed through PCs,
TVs, iPads and iPhones to watch movies and TV
shows.
Issue Statement
Netflix has had great success in the national market
and is working on expanding into emerging markets
and become a multinational corporation (MNC).
There are some countries that are familiar with the
Netflix Brand and have an existing industry with
competitive companies and then there are those that
have not.
The Issue of what Global Strategy that Netflix
decides to adopt is a crucial one especially if they are
seriously considering becoming the number one MNC
in their industry.
Strategic Challenges
Industry Opportunities
Industry Threats
Firm Strengths
Firm Weaknesses
Recommendations
Business-Level Strategy
Continue best-cost strategy
Implement transnational strategy globally
Corporate-Level Strategy
Diversification through strategic alliances with
foreign filmmakers to create Netflix Original Series in
international markets
Implementation
Option 1: Continue similar business practices on a global
scale. Continue best-cost.
Option 2: Develop new avenues of live broadcasting and
news services.
Option 3: Create original series for every region. Creating
global partners.
Conclusion