Why Diversity Matters: Public Relations

June 18, 2016 Indiana Convention Center 9 am 3:30 pm

Breakfast Speaker
Check-in

Breakfast served 8 9 am

8 am 8:50 am

Why Diversity, Why Inclusion in PR

9 am 9:30 am
Esmeralda Blackburn, PRSA Chapter President
Serving 12 years as president of the PRSA Hoosier chapter,
Esmeralda Blackburn will offer insight on how diversity has
developed in the past decade. Learn why diversity should be at
the top of your firms priorities, along with how to prepare your
own strategic plan.

Morning Sessions
Select One

Case Study: Workplace Diversity Generates Authenticity

9:45 am 11 am
Toms Charriez, SmartPR President
Are you aware of how diversity can help you achieve long-term
organizational goals? Creating and maintaining a diverse staff is
proven to make your organization appear authentic and genuine,
according to a 2015 study.

HR Tips: How to Accommodate Physically Disabled

Employees

9:45 am 11 pm
Suzanna de Armas, HR Director at McAffee & Johnson
With added technology comes added opportunities. Now, more
than ever, there are jobs that allow those who cannot easily move
around to work remotely or in the office, especially in the PR
profession. Learn more about how to recruit and accommodate
those with physical limitations.

Lunch Speaker
Recruiting Multicultural Millenials

11:15 am 12:30 pm
Pate Bhattari, Director of Global PR at University of California
College-aged millienials are increasingly aware of current trends
and recent events, both locally and globally. Learn how welcoming
unexperienced college grads can be a refreshing addition to your
PR team.

Afternoon Sessions
Select One

Reaching Multicultural Audiences on Instagram

12:45 pm 1:45 pm
Nicolette Patts, Coca-Cola VP of Communications
Is your agency trying to reach a diverse audience to no avail? It
may be time to propose a larger social media emphasis. Learn
more about how studies show you may find more African
Americans and Latinos on Instagram than whites.

Case Study: Different Races, Different Media Usage

12:45 pm 1:45 pm
Raschanda Davis, Nielsen Researcher
Dont forget radio! Nielsen research reports that in some areas,
African Americans listen to more hours of radio per household
than time spent on Facebook and Twitter combined. Learn how
your agency may be under-utilizing this century old medium.

Closing Sessions
LGBT Sensitivity: Setting the Standard

2 pm 2:30 pm
Michelle Ellis, President of Gay & Lesbian Alliance Against
Defamation (GLAAD)
Learn how your organization can set a workplace standard
on how LGBT issues will be approached. Ellis has traveled
nationally to help corporations start their own workplace LGBT
sensitivity workshops and will offer insight on how to start your
own workshop and incorporate LGBT sensitivity into various
communications plans when appropriate.

Applying Diversity to the Brand Message

2:45 pm 3:30 pm
Christine Draper, Ketchum Inc. Partner
As a partner of one of the largest PR firms in the world, Draper
closes the conference by teaching how to truly take these messages
on diversity home to your agency. Inclusion and sensitivity starts
within the organizations vision and core values. Consider calling a
staff meeting to set revised standards and revamp current policies.