Flipped

Graduate Student Career Course Marketing Strategy

This document is based on the course launching in Spring 2015.


Timeline:


The marketing strategy will be implemented around two key time periods

Phase 1: Spring Course Registration Period
November 1st November 18th

Phase 2: Add/Drop Period
January 19th January 26th


Messaging:

Students/Faculty/Staff

Enroll in the NEW Graduate Students College to Career Course!

2-Credits
Open to all Masters and PhD level students
Flipped Structure

This course is designed specifically for graduate students seeking to pursue careers in professional
industry. This course is focused on developing specific competencies that include: career selection,
job search activities, resume and cover letter development, professional networking techniques,
and behavioral interviewing skills.

Admissions Staff/Prospective Students

76.8% of Mason graduate receive employment opportunities at the time of graduation. A strong
connection between college and career helps prepare graduate students for the working world
beyond academe. As a student in the Higher Education program, you will have access to
experienced faculty, a nationally recognized career services office, and an innovative College to

Career flipped course. The one credit class is highly encouraged for all students considering careers
in professional industry as it focuses on developing specific competencies that include: career
selection, job search activities, resume and cover letter development, professional networking
techniques, and behavioral interviewing skills.


Target Audience:


The target audience is all graduate students seeking to pursue professional careers in industry after
graduation. While this course is best suited for students in their final year as a graduate student, it
can be taken at any time during their studies.



Collateral/Channels:

1. Flyers Flyers will be posted in student centers, academic advising offices, graduate student
life study/writing/lounge areas, and the career services office.

2. Social Media Social media posts will be encouraged by all academic departments to
encourage their graduate students to enroll.

3. Email Marketing Email marketing will be one of the largest components of the course
marketing strategy. All departments have graduate listservs that can be leveraged to send
messages promoting the course.

4. Faculty/Staff Outreach Faculty and staff are the most influential members of the students
environment. They trust their instructors and advisors and look to them for advice on what
courses to take, research to pursue, etc. Creating buy-in with the faculty and ensuring they
understand the importance and positive impact this course can have on their students is
critical to the success of the marketing efforts.

5. Testimonials - After year one, testimonials will be used in marketing materials to further
encourage students to enroll in the course.