CommunicationPlan

1. WewilltargetIvyTechDecembergraduatesbyhostingeventsattheLafayetteIvyTech
campusandsocialmediapromotions.
a. InfoBooth10/16
i.
WewillsetupaboothattheIvyTechcampuswithpromotionalmaterials
advertisingtheLosetheWaitcampaign,LosetheWaitscholarships,and
otherWGUmaterialssuchasbrochures,flyers,andtestimonials.
b. Callout11/46pm
i.
Wewillhostaninformationalcalloutwherethesoontobegraduatescan
askquestionsandgetmoreofapersonalQ&Asession.
ii.
food??
c. CareerFairTBD
i.
WewillattendacareerfaironIvyTechscampustosetupaboothwith
informationaboutWGUandLosetheWaitscholarships.
d. StudentAnnouncementPage
i.
WewillplaceadvertisementsonIvyTechsstudentwebsite(campus
connect)inordertopublicizeourvariousevents,aswellasother
informationregardingtheapplicationprocessofWGU.
e. Classroomtalks11/1611/20,12/2
i.
VisitbusinessandeducationclassesatIvyTechtoinformthemofthe
LosetheWaitprogram.IttargetstwomainaudiencesofWGU
audiencestowardsmasterprograms.
ii.
BringinformationonWGUPartnersandthescholarshipsofferedthrough
theprogramandshowthatstudentscanworkandcontinuetheir
education.
f. CreateLosetheWaitFlyer
i.
WewillcreateaLosetheWaitflyertoadvertisethecampaignand
scholarshiptostudents.
g. DistributeLosetheWaitFlyer
i.
WewillhangflyersonbulletinboardsinIvyTechcampusbuildings.
h. TwitterCountdowntoEnrollmentLosetheWait
i.
UpdateaccountwithpostscountingdowntoJanuary1stfordayof
enrollment.
ii.
Includelinkstoarticlesandblogsaboutgoingbacktoschoolandthe
benefitsofcontinuingeducation.
iii.
#LoseTheWait
i. Createablogandimplementitintothestudentrunblog,theIvyInsider
i.
Withintheblogwewouldincludegraphicsdetailingtheopportunities
WGUhasandLosetheWaitscholarshipopportunities.

ii.

WewouldincludelinkstoPDFfilesofthefullinformationalguidesfrom
WGUswebsite
j. DistributepaidNewspaperAdvertisement
i.
WewillimplementtheadinthecampusnewspapertheCampusInsider.
2. WewilltargetWGUpartnerswithpromotionalmaterialsdistributedbythepartnersHR
department.
a. CompanyNewsletter
i.
Wewillimplementseveraladvertisementsinallofthecompany
newslettersinordertoraiseawarenessonthevariousopportunitiesthat
WGUhasforpeoplelookingtogobacktoschool.
b. WGUNewsletter
i.
WewillcreateourownnewslettersaswelltobehandedoutbytheHR
departmenttoallemployees
c. DistributeFlyer
i.
HaveHRofPartnerCompanyhangfliersinBusinesses
1. i.e.IUArnettHealth,AT&T,Honda,andFarmersInsuranceGroup
d. Email
i.
WewillsendoutablastemailtoallemployeesadvertisingtheLosethe
Waitcampaign
e. CreationofPartnerEmployeeSurvey
i.
AsurveythatgaugestheemployeesofWGUPartnersoncontinuingtheir
education.
1. Willingnesstogobacktoschool
2. Knowledgeofcostofschool
3. KnowledgeofWGU
4. KnowledgeofScholarship
5. Stresswithwork,classesandhome
ii.
CreatesurveywithQualtrics
f. DistributionofPartnerEmployeeSurvey
i.
ContactWGUPartnersHRDepartmentstosendsurveyviaemail
g. CalendarReminderSticker
i.
Wewillcreateacalendarreminderstickerthatpotentialstudentscanput
ontheircalendaronthefirstofthemonththatremindsthemtosignupfor
classes.
ii.
WewilldistributethecalendarreminderstoWGUIndianapartner
businessesandatinpersoneventsatIvyTech.
h. CreateBlogPosts
i.
Informspotentialstudentsofthebenefitsofgoingbacktoschoolleading
uptotheenrollmentdateofJanuary1st.
ii.
WritingBlogIdeas
1.
Goingbacktoschool
2. JugglingSchoolandfamilylife
3. Whyyoushouldntwait

i.

j.

4.
WGUisyourchoice
5. TimetoLosetheWait
DistributetheseriesthroughtheWGUblog
i.
TheserieswillbeuploadedanddistributedthroughWGUsBlog
ii.
LinkBlogtotheWGUFacebookPage
iii.
Tweetwhenthereisanewblogpost
WewilladdinformationabouttheLosetheWaitcampaigntoWGUs
homepage/scholarshippage.
i.
Thelinksprovidedinprevioustacticswillleadprospectiveapplicantsto
theWGUhomepage,wheretheycanthenfindinformationontheLose
theWaitscholarshipopportunities.

3. WewilltargetLafayetteresidents/potentialstudentsthroughsocialmediaandtraditional
media.
a. Facebook
i.
UpdateaccountwithpostscountingdowntoJanuary1stfordayof
enrollment.
ii.
Includelinkstoarticlesandblogsaboutgoingbacktoschoolandthe
benefitsofcontinuingeducation
iii.
#LoseTheWait
b. MitchDanielsradiosegment:MonthlyConversationwithMitchDaniels
i.
ContactPresidentDanielsandaskhimtosupporttheWGULosethe
WaitinhismonthlysegmentonWBAA.
1. Reachouttohimasstudents
2. WGUReachesouttohim
c. PressReleases
i.
Wewillwriteapressreleasetoinformpotentialstudentsaboutthe
upcomingLosetheWaitandenrollment.
ii.
Thebenefitsoftheprogramandscholarshipopportunitiesoftheprogram.
d. DistributingPressRelease
i.
Wewillsendthepressreleasetovariousformsoflocalmediain
LafayetteandWestLafayette.
ii.
MediapitchestoWLFI
1. WLFI
2. WBAA
3. Journal&Courier
e. PostingLosetheWaitFlyer
i.
Hangfliersinlocalbusiness.
1. i.e.Starbucks,Marsh,LafayetteandWestLafayettePublic
Libraries.
f. EmailWGUAlumniabouttheLosetheWaitprogramsforgraduateschool.

i.

WewillcreateanemailtosendtoWGUalumniwhohavealready
receivedtheirundergraduatedegreewhowanttogobackandreceive
theirmasters.
g. Createapaidnewspaperadvertisement
i.
PaidadwillinformreadersaboutLosetheWaitscholarshipopportunities.
h. Distributepaidnewspaperadtolocalprintmediasources.
i.
Journal&Courier
ii.
PurdueReview