Market Rates Insight Introduces Mobile

Rate Move Alert to Give Bankers

Competitive Interest Rate Data
Anytime, Anywhere
Mobile Rate Move Alert Introduced in Response to Demand from Bankers in
Anticipation for Federal Reserve's Rate Increase This Month.
San Anselmo, CA, USA (December 10, 2015) -- Market Rates Insight, Inc., the leader in
financial services pricing intelligence for deposits, personal loans, mortgages, and fees, has
released Mobile Rate Move Alert, a new deposit interest rate tracking product designed to
keep financial executives current with changes in competitive interest rates. Mobile Rate
Move Alert delivers competitive rate change data immediately to give banking and credit
union executives the latest rates for target institutions and regions delivered to their
smartphone, tablet, or laptop.
The financial industry has been waiting for the Federal Reserve to raise interest rates to
revitalize deposit rate products such as savings accounts, money market accounts, and CDs.
When rates do rise, experts predict that consumers will immediately begin shopping for better
returns for their savings. This will leave banks and credit unions competing for new money,
jockeying to offer the most competitive rates for interest earnings.
To prepare for pending interest rate increases, Market Rates Insight has developed a mobile
alert tool that gives subscribers an email alert with the latest interest rate changes from
preselected competitors. With Mobile Rate Move Alert, financial executives can keep watch
on competing institutions and products, and adjust their own rates as needed to stay ahead of
rates in their market area.
"With the ongoing economic recovery, it's been a long time since banks have had to compete
on interest rates. Consumers have been waiting for rates to improve before investing their
savings, and when the Fed does increase interest rates, there is a going to be a flood of rate
shoppers looking for new financial products," said Rick Barham, founder and CEO of Market
Rates Insight. "Our Mobile Rate Move Alert product is designed to help our bank and credit
union customers stay ahead of the competition and track rate changes as they happen."
Mobile Rate Move Alert allows subscribers to select specify financial institutions and interest
products. Products to be monitored can be selected by company, product type, region, terms,
tiers, and other criteria. When a rate changes, subscribers receive a message sent directly to
their mobile device with details about the competitor, the product, and the rate change.
Mobile Rate Move Alert is just the latest self-service research tool included in Market Rates
Insight's MyRI suite. MyRI gives users a variety of web-driven research tools that track the
latest in deposits, rates, and fees. MyRI provides access to bank rate and fee data
nationwide, allowing financial executives to assess competitive rates, understand pricing
trends, and conduct market research to help them make more informed product and
marketing decisions.
For more information, visit http://www.marketratesinsight.com.

About Market Rates Insight

For over 30 years, Market Rates Insight has helped banking executives make better informed
pricing decisions. The company serves banks and credit unions nationally with competitive
information on deposits, consumer loans, mortgages, and fees. Market Rates Insight provides
the most granular historical and refresh pricing data in the industry, helping financial decision
makers plan and prepare for likely changes in rates and products. The company's cloudbased system provides timely and precise competitive data supported by usable graphs and
charts.
Market Rates Insight is located in San Anselmo, California. For more information, see
http://www.marketratesinsight.com.
Photos available upon request
Contact:
Tom Woolf
Market Rates Insight
(415) 259-5638
tom.woolf@marketratesinsight.com
http://www.marketratesinsight.com